How to Write an Inspired Creative Brief PDF Download
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Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author: Howard Ibach
Publisher: iUniverse
ISBN: 1450249876
Category : Business & Economics
Languages : en
Pages : 113
Get Book Here
Book Description
"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Author: Howard Ibach
Publisher:
ISBN: 9780578808758
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 0500771936
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Author: Howard Ibach
Publisher:
ISBN: 9780692120002
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
Author: Kenneth Roman
Publisher: HarperPrism
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
Author: Kevin McTigue
Publisher: Bookbaby
ISBN: 9781098390457
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Author: David Starkey
Publisher: Macmillan Higher Education
ISBN: 1319071171
Category : Language Arts & Disciplines
Languages : en
Pages : 400
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Book Description
How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama -- over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in the basics of writing poetry, fiction, creative nonfiction, and drama; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate. In the third edition, in response to reviewer requests, the literature and writing prompts have been significantly refreshed and expanded, while new treatment of getting published and the growing trend of hybrid creative writing have been added.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: The Princeton Review
Publisher: Princeton Review
ISBN: 0525567712
Category : Study Aids
Languages : en
Pages : 274
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Book Description
YOUR GO-TO GUIDE FOR EFFORTLESS WRITING. This classic, easy-to-follow guide teaches you foundational skills to improve your writing and express yourself clearly in essays, emails, reports, and more. Knowing how to commuicate through clear, articulate writing is an essential skill in today's world. Whether it's a college application essay, class paper, or professional report, you need to be able to express your thoughts clearly and with appropriate context. This updated third edition of Writing Smart sets you up for success with step-by-step approaches for all types of writing, from essays to academic assignments to workplace emails. Get ready to build your confidence and improve your skills with writing that makes an impression. INCLUDES CHAPTERS COVERING: • Fundamental grammar rules and terms • How to construct sentences and choose the right words • The best ways to approach exam essays, research papers, professional emails, and more • Processes for editing and revising your own work to achieve the best possible result
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506315402
Category : Language Arts & Disciplines
Languages : en
Pages : 751
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Book Description
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
