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Author: Quintus Tullius Cicero
Publisher: Princeton University Press
ISBN: 140084164X
Category : Political Science
Languages : en
Pages : 126
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Book Description
A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
Author: Quintus Tullius Cicero
Publisher: Princeton University Press
ISBN: 140084164X
Category : Political Science
Languages : en
Pages : 126
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Book Description
A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
Author: Mark Pack
Publisher: Biteback Publishing
ISBN: 1785901699
Category : Political Science
Languages : en
Pages : 316
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Book Description
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.
Author: M. Andrew Grey
Publisher: M. Evans
ISBN: 1461663059
Category : Political Science
Languages : en
Pages : 252
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Book Description
Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Author: Patrick “PC” Sweeney
Publisher: American Library Association
ISBN: 0838915566
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
As the saying goes, all politics is local. And 90% of funding for public libraries comes from the will of local politicians and, in turn, from local voters. So it's urgent that librarians, library supporters, and anyone interested in running an election or campaign for a library understand the strategies, resources, and tactics necessary for positive political action. Whether election day is four months away or four years away, there are immediate steps library leaders and local library ballot committees should take to help secure a successful ballot initiative later. Written by two experienced library campaigners, this action-driven manual for anyone running a political campaign for libraries dives into proven successful campaigning techniques for rural, suburban, and urban settings;expert analysis on how political perceptions are formed, how political power works, and ways libraries can reach funding or political goals;starting the discussion internally;the right approach to setting up the committee structure, and identifying the core leadership team for the committee;tips on networking, cultivating good relationships with the power players in the community, and building a winning coalition;canvassing and direct voter contact;responding effectively to opposition, including voters who habitually resist taxes or library funding increases;the differences between paid media and earned media; andbest practices for marketing and message development, fundraising, volunteer engagement, and other key areas. Filled with easy to follow strategies, this book will guide ballot committees, librarians, trustees, and library advocates through the process of winning an election for funding their library. LIS students will also benefit from the early exposure to political literacy skills provided by this book.
Author: Ron Faucheux
Publisher: Rowman & Littlefield
ISBN: 1590770269
Category : Campaign management
Languages : en
Pages : 689
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Book Description
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Author: Nolan Crouse
Publisher: FriesenPress
ISBN: 1039114636
Category : Political Science
Languages : en
Pages : 160
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Book Description
“I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.
Author: Philip Davies
Publisher: Routledge
ISBN: 0789033690
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.
Author: Charles Omole
Publisher: Winning Faith
ISBN: 9781907095290
Category :
Languages : en
Pages : 182
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Book Description
Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, "Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes." This book will help every political campaign to construct that new way of winning.
Author: Louis Perron
Publisher: Nomos Verlagsgesellschaft
ISBN: 9783832958534
Category : Campaign management
Languages : en
Pages : 0
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Book Description
How can challenger candidates win elections against incumbents? This dissertation answers the question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign, each from the US, Germany, Brazil, and the Philippines. Despite the fact that the candidates operate in different political systems, the four successful opposition candidates share a number of strategies regarding: the campaign message, positioning, timing, preparation, and campaign management. The book is based on research and interviews with key political consultants from the four countries. Dissertation.
Author: Ron Faucheux
Publisher: Rowman & Littlefield
ISBN: 1590770102
Category : Campaign management
Languages : en
Pages : 225
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Book Description
"Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
