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Author: Romeo Richards
Publisher: Createspace Independent Publishing Platform
ISBN: 9781493564415
Category : Display of merchandise
Languages : en
Pages : 0
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Book Description
- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? - Why do shoppers choose one retail store over the other? - What can you do to make your store the shoppers' choice? ***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it's because I need some reviews. Dear Friend, Why should you read this book when there are literally thousands book on store design and visual merchandise display on the market? Let me use a story to answer you... During my research for this book, I visited Harrods. Harrods attracts royalties, A-list Hollywood stars, heads of states and the "who is who" from around the world. So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus... Why is it that the same bus... In the same packaging... Probably made in the same factory in China... By the same people...sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me... But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about. The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school... The price of a product is determined by: - Who is buying - How much they are willing to pay - How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them. Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them. This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people. Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers. The aim of a good store design and visual merchandise display is to: - Attract shoppers as they pass by a retail store - Entice them to enter the store - Retain them for long in the store - Persuade them to buy At the end of this book, you will learn how to achieve the above in your store. Download or order your copy now! This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo P.S. The workbook is a component of the 'How to Increase Retails Sales' home study course, containing 7 DVDs & 7 audio CDs, also on sales on Amazon see link: http: //www.amazon.co.uk/gp/product/B00NWZZT1A
Author: Romeo Richards
Publisher: Createspace Independent Publishing Platform
ISBN: 9781493564415
Category : Display of merchandise
Languages : en
Pages : 0
Get Book
Book Description
- Have you ever wondered why some retail stores are constantly jam pack while others remain empty even in a crammed shopping mall? - Why do shoppers choose one retail store over the other? - What can you do to make your store the shoppers' choice? ***You might be wondering if this book is so good why I am selling it for such ridiculous amount. In the spirit of openness, it's because I need some reviews. Dear Friend, Why should you read this book when there are literally thousands book on store design and visual merchandise display on the market? Let me use a story to answer you... During my research for this book, I visited Harrods. Harrods attracts royalties, A-list Hollywood stars, heads of states and the "who is who" from around the world. So you can now imagine my anticipation at visiting one of the most famous retail stores in the world. I was hoping I will catch a glimpse of some Russian oligarch or Saudi prince. However, instead of Russian oligarchs or Middle Eastern Sheikhs, what caught my attention was a bus. I had bought the identical bus for my son from ASDA. It was the same bus in the same packaging. An odd question popped into my mind when I noticed the bus... Why is it that the same bus... In the same packaging... Probably made in the same factory in China... By the same people...sold in Harrods for almost three times the price it was sold for in ASDA? At first it seemed a mystery to me... But as I walked around Harrods the answer came to me. ASDA sells toy bus. Harrods sells classy toy bus even if it is made in the same factory in China. There is a difference and that difference is what this book is about. The price of a product is not determined by the cost of bringing that product to the marketplace as we are taught in business school... The price of a product is determined by: - Who is buying - How much they are willing to pay - How the product is sold to them The reason the same bus, made in the same factory in China was sold in Harrods for almost three times the price it was sold for in ASDA, comes down to who shop at Harrods and how the bus was sold to them. Cheapskate like me is not Harrods target market. Harrods know their target market is oil Sheikhs and Russian oligarchs whose focus is not on the products but on the manner in which the product is sold to them. This is a very important point I will like you to take away from this book. Most retailers fail because they ignore this simple but fundamental business success principle. The majority of retailers do not even know their target market. They open their stores, stock them with goods and hope that customers will show up simply because they are open for business. This is a big mistake! You must first decide who you want to sell to and then create a selling environment to attract those types of people. Your store design and visual merchandise display has to speak to your target market as they walk pass your store. In How to Increase Retail Sales With Store Design and Visual Merchandise Display, I teach you how to design a beautiful store and create an attractive visual merchandise displays that attract your ideal customers. The aim of a good store design and visual merchandise display is to: - Attract shoppers as they pass by a retail store - Entice them to enter the store - Retain them for long in the store - Persuade them to buy At the end of this book, you will learn how to achieve the above in your store. Download or order your copy now! This book comes with 100% money back guarantee. If after reading it you feel that the information was unhelpful, just request a refund and you will be refunded 100% of your money no questions asked. Your friend Romeo P.S. The workbook is a component of the 'How to Increase Retails Sales' home study course, containing 7 DVDs & 7 audio CDs, also on sales on Amazon see link: http: //www.amazon.co.uk/gp/product/B00NWZZT1A
Author: Romeo Richards
Publisher:
ISBN: 9781502488800
Category :
Languages : en
Pages : 334
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Book Description
Why should you read this book when there are literally thousands of books on the market about increasing retail sales? If you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job. Picture this right... When he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth most profitable business in the UK. At the end of his three years reign, Tesco's market share shrunk to 28.9% while in the same period, Aldi doubled in size to 4.7% and Lidl increased its market share from 2.5% to 3.6%. So, what did Tesco do wrong under Mr. Clarke's stewardship that Aldi and Lidl got right? Once upon a time, Marks & Spencer was the biggest dog in the UK's fashion kennel. Currently, Marks & Spencer is struggling while it embattled CEO cling on despite repeated calls for his head. What took Marks & Spencer from a retail phenomenon to a basket case? Lingerie retailer La Senza has gone bust for the second time in two and the half years. Their CEO blamed difficult trading conditions. Is Victoria Secret trading in different trading conditions to that of La Senza? These are some of the questions answered in this workbook. Harrods is not the favourite shopping place for the rich and famous just by accident. Richer Sound does not have the highest sales per m2 than any retailer in the world by default. Next retail profit did not surpass Marks & Spencer by luck. Neither is Holland & Barrett, the second most profitable business in the UK, by divine intervention. Those retailers deliberately engineered their success. The strategies and tactics used by those successful retailers can be replicated by any other retailer to increase their store sales. For example, Sir Terry Leahy's transformation of Tesco into the second most profitable retailer in the world was deliberately designed from the very first day he took over Tesco. There is a direct correlation between Richer Sound's knowledgeable staff and its highest sales per m2. Marks & Spencer's current woe is directly linked to the fact that its clothing lines look as they were designed by blind fashion designers. You will think La Senza's lingerie were designed by ten people with different multiple personality disorder. There is a formula for retail success and/or failure. That formula is what you will learn after reading 'How to Increase Retail Sales, with Store Design, Visual Merchandising Display & Retail Loss Prevention' workbook. What I learnt from studying the most successful retailers is, there are three fundamental questions requiring answer by retailers in order to increase sales: Who are we selling to? What are we selling to them? How are we selling to them? Why are those three questions imperative to increasing retail sales? Increasing retail sales requires: A beautiful store design An attractive visual merchandise display An effective loss prevention strategy You cannot design a beautiful retail store, neither create an attractive visual merchandising display without first identifying who you are designing the store or creating the display for. And to increase sales without stemming profit draining activities is false economy. In 'How to Increase Retail Sales' workbook, I walk you through the process of: Designing a beautiful retail store Creating an attractive visual merchandising display Creating an effective retail loss prevention strategy that reduces your shrinkage by 84% resulting in 51% profit increase You will learn how to: Attract customers Retain them for long in the store Persuade them to buy Trigger repeat purchase"
Author: Shabbir Hossain
Publisher: Createspace Independent Publishing Platform
ISBN: 9781533091178
Category :
Languages : en
Pages : 134
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Book Description
In last 25 years I have taken over many failing businesses, and each time I took them as a challenge to see if I could improve that business, I am happy to report that my success rate is around 85%. I take a time tested step by step marketing approach and make sure every steps are followed and completed. Some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book so they are easy to find under one roof so to speak. In this book, I try to break down the anatomy of retail sales for you and look at five effective ways that you can increase your sales and boost profits consequently. After all, the more sales your business can make, the more profitable it will be for you right? How about if you can reduce your operational expenses at the same time? Would that bring extra net profit to your business? Sure they would. Let me show you the true, time tested and proven methods that can increase sales while reducing cost and spending, and if you remain consistent in your efforts, you can improve your sales by 25% in only 60 days. Now that is something! " I am a senior marketing manager for a regional retail chain, I came to know Shabbir via his podcast. I was happy to be one of the few recipient of his new book. Being in marketing for many years, we all suffer from some form of tunnel vision, I know this for a fact, I am guilty of this myself, but I didn't realize it till I read his book!!! I had to get my marketing team together and we are now in process of refocusing some of our marketing efforts system wide. Anyone in retail business should read this book..." - A.K Mishra
Author: McKinsey & Company Inc.
Publisher: John Wiley & Sons
ISBN: 1119281083
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.
Author: Harry J. Friedman
Publisher: John Wiley & Sons
ISBN: 1118209648
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.
Author: Rick Segel
Publisher:
ISBN: 9781934683040
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store Ways to increase every sales associate's ATS, Average Transaction Size Ways to increase every sales associate's UTS, Units Per Transaction The greatest opening line ever written with proven results The four words that increase a retailer's sales by 4 to 7 percent almost immediately The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly"
Author: Harry J. Friedman
Publisher: John Wiley & Sons
ISBN: 1118216431
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic is slow. One of the best ways to accomplish that is with selling games and contests. The Retailer's Complete Book of Selling Games & Contests contains more than one hundred selling games and contests that any retailer can use to motivate their staff, improve their sales skills, and generate extra sales during slow traffic periods. Geared toward retailers of all industries and all sizes, from single stores to mega chains, this book will appeal to those with a vested interest in improving the performance of their salespeople and driving sales higher. Details how to use games to sell specific merchandise, increase add-on sales, and sell higher priced merchandise and groups of merchandise Outlines how to structure games and contests, when to run them, and for how long Helps managers build their sales staffs' confidence and abilities through fostering a competitive spirit and rewarding high sellers Harry J. Friedman is an international retail authority, consultant, and the most heavily attended speaker on retail selling and operational management in the world today When you inspire your sales team to improve their skills and outsell each other, you'll boost your profits and outdo your competition
Author: Bob Phibbs
Publisher: John Wiley & Sons
ISBN: 0470587172
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
