How a Blog Held Off the Most Powerful Union in America

How a Blog Held Off the Most Powerful Union in America PDF Author: Paul F. Levy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781482730777
Category :
Languages : en
Pages : 0

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Book Description
The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: "We use the power of persuasion first. If it doesn't work, we try the persuasion of power." The targets of SEIU's corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU's efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University "What a fascinating story! This is a powerful lesson in winning a battle of perception with the modern tools of transparency and internet speed." Roni Zeiger MD, CEO Smart Patients "Corporate campaigns by unions seek to bypass secret ballot elections that are provided for workers under current law. It was the genius of Paul Levy to capitalize on that anti-democratic deficiency in the union's approach by shining the full light of exposure on this tactic. Supreme Court Justice Louis Brandeis said that "Sunlight is said to be the best of disinfectants" and Paul's use of social media and his blog was just the disinfectant needed to show a curious public that SEIU's campaign against Beth Israel Deaconess was no public service, but a frequently outrageous effort at self-promotion and union organizing without having to do the actual hard work of persuading employees to vote that a union was truly in the workers' interest." Kenneth C. Robbins, JD, President, Illinois Hospital Association (1983-2009) "Paul Levy, an innovative, caring, thoughtful, and strategic hospital CEO, writes convincingly how he used a blog, a low cost vehicle, to help counter a well-financed union corporate campaign that sought a neutrality agreement and card check. This fascinating story deserves to be read, it offers lots of insights and useful lessons." Fred K. Foulkes, Professor of Organizational Behavior, Boston University "Just as we have seen Arab Spring erupt from chaos because of the use of new forms of social media, and Ai Weiwei thwart the Chinese government with his use of the internet to spread his freedom message, Paul Levy's effective use of the blogosphere to frame and advance his side of a union-management conflict illustrates how leaders can use social media effectively in a modern era of health care and business. "Levy artfully tells the story of getting his hospital's message out without having a war chest to spend on public relations. His persistent and effective use of social media evened the playing field and allowed him to keep diverse audiences informed and engaged." Harris A. Berman, M.D., Boston

How a Blog Held Off the Most Powerful Union in America

How a Blog Held Off the Most Powerful Union in America PDF Author: Paul F. Levy
Publisher: Createspace Independent Publishing Platform
ISBN: 9781482730777
Category :
Languages : en
Pages : 0

Get Book Here

Book Description
The decline in private sector unions in America is well documented, but some unions have bucked this trend, most notably the 2.1 million member Service Employees International Union. Its former president liked to say: "We use the power of persuasion first. If it doesn't work, we try the persuasion of power." The targets of SEIU's corporate campaigns find themselves on the defensive and, tied to traditional public responses, are often flummoxed by the intensity and thoroughness of the SEIU's efforts. There is, however, a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America. With a foreword by Professor David P. Boyd, D'Amore-McKim School of Business, Northeastern University "What a fascinating story! This is a powerful lesson in winning a battle of perception with the modern tools of transparency and internet speed." Roni Zeiger MD, CEO Smart Patients "Corporate campaigns by unions seek to bypass secret ballot elections that are provided for workers under current law. It was the genius of Paul Levy to capitalize on that anti-democratic deficiency in the union's approach by shining the full light of exposure on this tactic. Supreme Court Justice Louis Brandeis said that "Sunlight is said to be the best of disinfectants" and Paul's use of social media and his blog was just the disinfectant needed to show a curious public that SEIU's campaign against Beth Israel Deaconess was no public service, but a frequently outrageous effort at self-promotion and union organizing without having to do the actual hard work of persuading employees to vote that a union was truly in the workers' interest." Kenneth C. Robbins, JD, President, Illinois Hospital Association (1983-2009) "Paul Levy, an innovative, caring, thoughtful, and strategic hospital CEO, writes convincingly how he used a blog, a low cost vehicle, to help counter a well-financed union corporate campaign that sought a neutrality agreement and card check. This fascinating story deserves to be read, it offers lots of insights and useful lessons." Fred K. Foulkes, Professor of Organizational Behavior, Boston University "Just as we have seen Arab Spring erupt from chaos because of the use of new forms of social media, and Ai Weiwei thwart the Chinese government with his use of the internet to spread his freedom message, Paul Levy's effective use of the blogosphere to frame and advance his side of a union-management conflict illustrates how leaders can use social media effectively in a modern era of health care and business. "Levy artfully tells the story of getting his hospital's message out without having a war chest to spend on public relations. His persistent and effective use of social media evened the playing field and allowed him to keep diverse audiences informed and engaged." Harris A. Berman, M.D., Boston

Legendary Locals of Newton

Legendary Locals of Newton PDF Author: Gail Spector
Publisher: Arcadia Publishing
ISBN: 146710146X
Category : Biography & Autobiography
Languages : en
Pages : 128

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Book Description
Newton has more than enough legendary locals to fill volumes of books. Endless are the stories about men, women, and young people who dedicated, or still dedicate, countless hours of their lives in order to make Newton and the world a better place. Newton has been a launching ground for award-winning authors, Nobel Prize winners, Olympic medalists, and Hollywood stars. Some of Boston's best athletes have chosen to make "the Garden City" their home. In the pages of this book, readers will learn about Newton's first mayor, James Hyde, who never lost an election in more than 50 times on the ballot; Rev. Edmond Kelley, the first pastor at Myrtle Baptist Church and a former slave; Leonard Zakim, regional director of the Anti-Defamation League who dedicated his life to fighting prejudice and civil rights violations; Louise Bruyn, who walked from Newton to Washington, DC, to protest the Vietnam War; Shirley Lewis, known as the "regal queen of the blues"; and Ted Williams, regarded as baseball's greatest hitter, who lived in Newton Upper Falls.

Beyond the Fields

Beyond the Fields PDF Author: Randy Shaw
Publisher: Univ of California Press
ISBN: 0520268040
Category : Biography & Autobiography
Languages : en
Pages : 364

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Book Description
Much has been written about Cesar Chavez and the United Farm Workers' heyday in the 1960s and '70s, but the story of their profound, ongoing influence on 21st century social justice movements has until now been left untold. This book unearths this legacy.

Proceedings at the Annual Meeting of the Massachusetts Colonization Society, Held... Feb. 7, 1833

Proceedings at the Annual Meeting of the Massachusetts Colonization Society, Held... Feb. 7, 1833 PDF Author: Massachusetts Colonization Society
Publisher:
ISBN:
Category : African Americans
Languages : en
Pages : 428

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Book Description


Organized Labor and the Black Worker, 1619-1981

Organized Labor and the Black Worker, 1619-1981 PDF Author: Philip S. Foner
Publisher:
ISBN: 9781608467877
Category : History
Languages : en
Pages : 492

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Book Description
In this classic account, historian Philip Foner traces the radical history of Black workers' contribution to the American labor movement.

Blog Theory

Blog Theory PDF Author: Jodi Dean
Publisher: John Wiley & Sons
ISBN: 0745659551
Category : Social Science
Languages : en
Pages : 143

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Book Description
Blog Theory offers a critical theory of contemporary media. Furthering her account of communicative capitalism, Jodi Dean explores the ways new media practices like blogging and texting capture their users in intensive networks of enjoyment, production, and surveillance. Her wide-ranging and theoretically rich analysis extends from her personal experiences as a blogger, through media histories, to newly emerging social network platforms and applications. Set against the background of the economic crisis wrought by neoliberalism, the book engages with recent work in contemporary media theory as well as with thinkers such as Giorgio Agamben, Jean Baudrillard, Guy Debord, Jacques Lacan, and Slavoj ?i?ek. Through these engagements, Dean defends the provocative thesis that reflexivity in complex networks is best understood via the psychoanalytic notion of the drives. She contends, moreover, that reading networks in terms of the drives enables us to grasp their real, human dimension, that is, the feelings and affects that embed us in the system. In remarkably clear and lucid prose, Dean links seemingly trivial and transitory updates from the new mass culture of the internet to more fundamental changes in subjectivity and politics. Everyday communicative exchangesÑfrom blog posts to text messagesÑhave widespread effects, effects that not only undermine capacities for democracy but also entrap us in circuits of domination.

Blue and Gray Diplomacy

Blue and Gray Diplomacy PDF Author: Howard Jones
Publisher: Univ of North Carolina Press
ISBN: 0807898570
Category : History
Languages : en
Pages : 433

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Book Description
In this examination of Union and Confederate foreign relations during the Civil War from both European and American perspectives, Howard Jones demonstrates that the consequences of the conflict between North and South reached far beyond American soil. Jones explores a number of themes, including the international economic and political dimensions of the war, the North's attempts to block the South from winning foreign recognition as a nation, Napoleon III's meddling in the war and his attempt to restore French power in the New World, and the inability of Europeans to understand the interrelated nature of slavery and union, resulting in their tendency to interpret the war as a senseless struggle between a South too large and populous to have its independence denied and a North too obstinate to give up on the preservation of the Union. Most of all, Jones explores the horrible nature of a war that attracted outside involvement as much as it repelled it. Written in a narrative style that relates the story as its participants saw it play out around them, Blue and Gray Diplomacy depicts the complex set of problems faced by policy makers from Richmond and Washington to London, Paris, and St. Petersburg.

Behave

Behave PDF Author: Robert M. Sapolsky
Publisher: Penguin
ISBN: 0143110918
Category : Science
Languages : en
Pages : 801

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Book Description
New York Times bestseller • Winner of the Los Angeles Times Book Prize • One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote for science book of the year.” —Parul Sehgal, The New York Times "Immensely readable, often hilarious...Hands-down one of the best books I’ve read in years. I loved it." —Dina Temple-Raston, The Washington Post From the bestselling author of A Primate's Memoir and the forthcoming Determined: A Science of Life Without Free Will comes a landmark, genre-defining examination of human behavior and an answer to the question: Why do we do the things we do? Behave is one of the most dazzling tours d’horizon of the science of human behavior ever attempted. Moving across a range of disciplines, Sapolsky—a neuroscientist and primatologist—uncovers the hidden story of our actions. Undertaking some of our thorniest questions relating to tribalism and xenophobia, hierarchy and competition, and war and peace, Behave is a towering achievement—a majestic synthesis of cutting-edge research and a heroic exploration of why we ultimately do the things we do . . . for good and for ill.

Confessions of a Union Buster

Confessions of a Union Buster PDF Author: Terry Conrow Toczynski
Publisher: Xandland Press
ISBN: 9781954929043
Category : Biography & Autobiography
Languages : en
Pages : 320

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Book Description
New edition of the 1993 book that detailed the horrendous tactics employers and union busters will use to stop workers from forming unions. Paperback version.

A More Perfect Union

A More Perfect Union PDF Author: Adam Russell Taylor
Publisher: Broadleaf Books
ISBN: 1506464548
Category : Religion
Languages : en
Pages : 268

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Book Description
America is at a pivotal crossroads. The soul of our nation is at stake and in peril. A new public narrative is needed to unite Americans around common values and to counter the increasing discord and acrimony in our politics and culture. The process of healing and creating a more perfect union in our nation must start now. The moral vision of Martin Luther King Jr.'s Beloved Community, which animated and galvanized the civil rights movement of the 1950s and 1960s, provides a hopeful way forward. In A More Perfect Union, Adam Russell Taylor, president of Sojourners, reimagines a contemporary version of the Beloved Community that will inspire and unite Americans across generations, geographic and class divides, racial and gender differences, faith traditions, and ideological leanings. In the Beloved Community, neither privilege nor punishment is tied to race, gender, religion, sexual orientation, or economic status, and everyone is able to realize their full potential and thrive. Building the Beloved Community requires living out a series of commitments, such as true equality, radical welcome, transformational interdependence, E Pluribus Unum ("out of many, one"), environmental stewardship, nonviolence, and economic equity. By building the Beloved Community we unify the country around a shared moral vision that transcends ideology and partisanship, tapping into our most sacred civic and religious values, enabling our nation to live up to its best ideals and realize a more perfect union.