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Author: W. Golden Mortimer
Publisher:
ISBN: 9780898750980
Category : History
Languages : en
Pages : 612
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Book Description
Originally published in 1901, the following description comes from the first edition: This work, although of a scientific nature, has not been written exclusively for scientists, for the theme is of so universal a scope as to be worthy the attention of all who are concerned in lessening the trials of humanity, or who which to shape the necessities of life through a more useful and consequently a more happy being. Centuries before the introduction of cocaine to anaesthetic uses, the world had been amazed by accounts of the energy creating properties ascribed to a plant intimately associated with the rites and customs of the ancient Peruvians, and first made known through the chroniclers of Spanish conquest in America. The history of this plant, known as Coca, is the history of the Incan race and is entwined throughout the associations of the vast socialistic Empire of those early people of Peru. The characteristics and botanical peculiarities of Coca, and the economic uses of plants of the family to which it belongs are described, and an effort is made to harmonize the early uses of the substance -- which are now shown to been of necessity, and not of luxury -- with its present employment, through facts of modern physiology. No effort has been made to make this work in any sense a book of Coca therapy, but a study of the early necessities and the hypothesis here advanced as to the rationale of its empirical uses will doubtless be ample to impress the true status of Coca, and will suggest its application in the affairs of modern life for conditions similar to those which originally demanded.
Author: W. Golden Mortimer
Publisher:
ISBN: 9780898750980
Category : History
Languages : en
Pages : 612
Get Book
Book Description
Originally published in 1901, the following description comes from the first edition: This work, although of a scientific nature, has not been written exclusively for scientists, for the theme is of so universal a scope as to be worthy the attention of all who are concerned in lessening the trials of humanity, or who which to shape the necessities of life through a more useful and consequently a more happy being. Centuries before the introduction of cocaine to anaesthetic uses, the world had been amazed by accounts of the energy creating properties ascribed to a plant intimately associated with the rites and customs of the ancient Peruvians, and first made known through the chroniclers of Spanish conquest in America. The history of this plant, known as Coca, is the history of the Incan race and is entwined throughout the associations of the vast socialistic Empire of those early people of Peru. The characteristics and botanical peculiarities of Coca, and the economic uses of plants of the family to which it belongs are described, and an effort is made to harmonize the early uses of the substance -- which are now shown to been of necessity, and not of luxury -- with its present employment, through facts of modern physiology. No effort has been made to make this work in any sense a book of Coca therapy, but a study of the early necessities and the hypothesis here advanced as to the rationale of its empirical uses will doubtless be ample to impress the true status of Coca, and will suggest its application in the affairs of modern life for conditions similar to those which originally demanded.
Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
ISBN: 0393245934
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
An illustrated history of the Coca-Cola soft drink company.
Author: Amanda Ciafone
Publisher: Univ of California Press
ISBN: 0520970942
Category : History
Languages : en
Pages : 424
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Book Description
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Author: Steven B. Karch MD FFFLM
Publisher: CRC Press
ISBN: 1420036351
Category : Law
Languages : en
Pages : 224
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Book Description
A Brief History of Cocaine, Second Edition provides a fascinating historical insight into the reasons why cocaine use is increasing in popularity and why the rise of the cocaine trade is tightly linked with the rise of terrorism The author illustrates the challenges faced by today's governments and explains why current anti-drug efforts have had on
Author: Paul Gootenberg
Publisher: Univ of North Carolina Press
ISBN: 9780807887790
Category : History
Languages : en
Pages : 464
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Book Description
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Author: William Golden Mortimer
Publisher:
ISBN:
Category : Coca
Languages : en
Pages : 616
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Book Description
Author: Reinhold Wagnleitner
Publisher: Univ of North Carolina Press
ISBN: 080786613X
Category : Political Science
Languages : en
Pages : 388
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Book Description
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
Author: Neville Isdell
Publisher: Macmillan + ORM
ISBN: 1429988894
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author: Frederick Allen
Publisher: Open Road Media
ISBN: 1504019830
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
