Historical Record of Packard Car Models, Specifications, Production, Serial Numbers and Retail Prices 1899 to Date PDF Download
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Author: Packard Motor Car Company
Publisher:
ISBN:
Category : Packard automobile
Languages : en
Pages :
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Book Description
Author: Packard Motor Car Company
Publisher:
ISBN:
Category : Packard automobile
Languages : en
Pages :
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Book Description
Author: Arthur W. Einstein, Jr.
Publisher: McFarland
ISBN: 0786456612
Category : Transportation
Languages : en
Pages : 283
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Book Description
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author: Packards International Motor Car Club
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
Author: Packards International Motor Car Club
Publisher:
ISBN:
Category : Packard automobile
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 768
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Book Description
Author:
Publisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 932
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Book Description
Author: Richard M. Langworth
Publisher:
ISBN: 9780879384272
Category : Technology & Engineering
Languages : en
Pages : 160
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Book Description
Author: Julie M. Fenster
Publisher: Automobile Heritage Publishing & Co
ISBN: 0971146829
Category : Packard automobile
Languages : en
Pages : 220
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Book Description
Discover the passion of Packard. From the 1899 Model A to the 1956 Caribbean these magnificently presented cars tell the story of the company. Lavish color photography and rare documentary offerings have made this a classic favorite with serious collectors.
Author: Packard Motor Car Company
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 420
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Book Description
Author: Packard Motor Car Company
Publisher:
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
