Hispanic Market Handbook PDF Download

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Business & Economics
1995 1995

Hispanic Market Handbook

Author: M. Isabel Valdés
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 534

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Book Description
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.