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Author: Lars Müller
Publisher: Springer Science & Business Media
ISBN: 9783037780466
Category : Political Science
Languages : en
Pages : 262
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Book Description
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Author: Lars Müller
Publisher: Springer Science & Business Media
ISBN: 9783037780466
Category : Political Science
Languages : en
Pages : 262
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Book Description
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168
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Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.
Author: Paige Shelton
Publisher: Penguin
ISBN: 0698180062
Category : Fiction
Languages : en
Pages : 304
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Book Description
The New York Times bestselling author of the Farmers’ Market Mysteries and the Country Cooking School Mysteries introduces readers to Star City, Utah, and a little shop called the Rescued Word... Star City is known for its slopes and its powder. But nestled in the valley of this ski resort town is a side street full of shops that specialize in the simple charms of earlier eras. One of those shops is the Rescued Word, where Chester Henry and his adult granddaughter Clare lovingly repair old typewriters and restore old books. Who ever thought their quaint store would hold the key to some modern-day trouble? When a stranger to town demands they turn over an antique Underwood typewriter they’re repairing for a customer, Clare fears she may need to be rescued. A call to the police scares the man off, but later Clare finds his dead body in the back alley. What about a dusty old typewriter could possibly be worth killing for?
Author: Hermann Hager
Publisher:
ISBN:
Category : France
Languages : en
Pages : 338
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Book Description
Author: Hermann Hager
Publisher:
ISBN:
Category : France
Languages : en
Pages : 340
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Book Description
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Category : Design
Languages : en
Pages : 384
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Book Description
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Author:
Publisher:
ISBN:
Category : Mycology
Languages : en
Pages : 752
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Book Description
Author: Douglas Thomas
Publisher: Chronicle Books
ISBN: 1616896663
Category : Design
Languages : en
Pages : 209
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Book Description
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Author:
Publisher:
ISBN:
Category : Dentistry
Languages : en
Pages : 132
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Book Description
