Health Care Market Strategy with the Navigate 2 Scenario for Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Health Care Market Strategy with the Navigate 2 Scenario for Marketing PDF full book. Access full book title Health Care Market Strategy with the Navigate 2 Scenario for Marketing by Steven G. Hillestad. Download full books in PDF and EPUB format.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Publishers
ISBN: 9781284196924
Category : Medical
Languages : en
Pages :
Get Book Here
Book Description
This bundle includes Health Care Market Strategy, Fifth Edition and the Navigate 2 Scenario for Health Care Marketing. Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you're a student interested in learning marketing strategy or a working executive seeking additional training in management, this book will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Publishers
ISBN: 9781284196924
Category : Medical
Languages : en
Pages :
Get Book Here
Book Description
This bundle includes Health Care Market Strategy, Fifth Edition and the Navigate 2 Scenario for Health Care Marketing. Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you're a student interested in learning marketing strategy or a working executive seeking additional training in management, this book will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 9781284170955
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This bundle includes Essentials of Health Care Marketing with Navigate 2 Advantage Access and the Navigate 2 Scenario for Health Care Marketing. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Additionally, the text includes Navigate 2 Advantage Access, a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting system. Learn more about Navigate 2 at http: //www.jblnavigate.com/2. The Navigate 2 Scenario for Health Care Marketing is a collection of four interactive video case studies that provide students with a realistic, immersive learning experience that reinforces lessons gathered from a collection of best-selling Jones & Bartlett Learning Health Care Marketing textbooks. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 9781284237122
Category : Medical
Languages : en
Pages : 600
Get Book Here
Book Description
This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284150402
Category : Medical
Languages : en
Pages : 352
Get Book Here
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Eric Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 0763783331
Category : Business & Economics
Languages : en
Pages : 536
Get Book Here
Book Description
Health Sciences & Professions
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 1284094316
Category : Business & Economics
Languages : en
Pages : 609
Get Book Here
Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 9780763783501
Category : Education
Languages : en
Pages : 452
Get Book Here
Book Description
Health Sciences & Professions
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284232859
Category : Business & Economics
Languages : en
Pages : 806
Get Book Here
Book Description
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models,
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 9780834201880
Category : Health services administration
Languages : en
Pages : 282
Get Book Here
Book Description
Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763764485
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
