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Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Capitalizing on what is arguably the most important social phenomenon of our time and placethe aging of Americathis book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029the year when the last boomer will have turned 65there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthooda period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.
Author: Lawrence R. Samuel
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Capitalizing on what is arguably the most important social phenomenon of our time and placethe aging of Americathis book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029the year when the last boomer will have turned 65there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthooda period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.
Author: Alden Clamor
Publisher: Alden Clamor
ISBN:
Category : Bibles
Languages : en
Pages : 128
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Book Description
Seize your inner wealth: Unlock the secrets to leading an abundant, happy, and healthy life within 30 days, even if you've consistently struggled with stress, negative thoughts, and the burdens of modern living. Are you manifesting stress, anxiety, and unhappiness despite an earnest attempt at living life to the fullest? Do you feel as if you're left behind, as everyone else appears to effortlessly sail through life? Do you secretly wonder if you're doing adulting all wrong and long for a practical guide that understands your journey? If you identify with any of these scenarios, know this - you're part of a majority who often feel the same. However, the truth is - happiness, health, and abundance are within your reach. You see, they are not mythical creatures or rewards for an elite few. They're born from a mindset, nurtured by habits, and attained by everyone who dares to reach out - and this includes you. Introducing a transformative self-help book that bridges generational divides, structured for Millennials, Gen Y, Gen Z, and Baby Boomers. Unlock your full potential and transform those struggles into defining victories with: • The secret to living a stress-free life in the face of 5 common modern-day challenges • Countless evidence-backed strategies to beat anxiety and depression • Decoding the key to balance and harmony in the digital age • Proven techniques to improve your relationships and foster deeper connections • Actionable tips to help you understand and manage your unique challenges, no matter your generation • How to nurture a powerful growth mindset, breaking free from limiting beliefs • How to achieve financial independence and harmony using a workbook full of practical exercises • Simple adjustments to your everyday routine to promote a happier, healthier lifestyle • The secret to authenticity and self-discovery as powerful drivers of personal growth • Exploring the connection between personal growth and environmental sustainability • A set of tools and techniques that skyrocket your mental and emotional well-being And so much more! "But haven't we been here before?" you ask. "How do we know things will be different this time around?" I know how it all sounds too good to be true. Especially when you've grown weary from countless self-help books that promised to transform your life but never quite delivered. But here's the remarkable difference - This book isn't a one-size-fits-all miracle solution. Nor does it nestle in redundant advice. It's your personal toolkit packed with adaptable strategies for personal growth and brimming with genuine experiences that sound eerily familiar to yours. Moreover, it's not just a book. It's an empowerment tool that encourages personal and collective growth, reminding you that you're not alone in your journey, and you were born to be happy, healthy, and abundant. If you are ready to transform the narrative of your life and unleash your boundless potential, then scroll up and click the "Add to Cart" button now!
Author: Barbara Rockefeller
Publisher: Humanix Books
ISBN: 1630061565
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
Fully updated and revised survival guide – including up-to-date changes due to life with Covid-19 – for Baby Boomer generation entering retirement! Baby Boomer Survival Guide, Second Edition: Live, Prosper, and Thrive in Your Retirement is the premier roadmap to retirement for anyone focused on financial security. This is a comprehensive, easy-to-understand guide that covers all the significant financial, healthcare, and lifestyle-related considerations today's Baby Boomer generation needs to know. This essential happiness handbook to financial & health security includes key topics: How to Live a Long, Happy, Healthy Life Expanding Your Interests, Hobbies, Social Network, Community Involvement & Quality Time with Family Where to Live & Where to Travel What to Do With Your Extra Years Strategies for Not Outliving Your Savings Financial Planning and Investing: Rules for Success Taking Advantage of the Trump Tax Cuts Homeownership vs. “Real Estate” & Renting vs. Buying WORKING in Retirement Social Security Optimization Strategies Having a Medicare Game Plan Key Questions and Answers to Long-Term Care Why You Should Think About Inheritance Wills, Trusts & Taking Care of Your Family A little planning and foresight can go a long way toward making sure your hopes and ideals for retirement don’t collide with harsh economic, financial, and health-related realities. Baby Boomer Survival Guide will give you the wherewithal to make your retirement the rich-est, most fulfilling chapter in the book of your life — for yourself and your loved ones.
Author: Ian Robert Patterson
Publisher: CABI
ISBN: 1845931513
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
Author: John Hemphill
Publisher: Xlibris Corporation
ISBN: 1524530263
Category : Family & Relationships
Languages : en
Pages : 132
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Book Description
Who Will Care for You in Your Time of Need . . . Formulating a Smart Family Plan to Age-in-Place: The Reckoning Whether youre nearing retirement or have decades before you enter retirement, you will be confronted with four inevitable lifestyle crises: 1) How will you manage your own care when your independence is in question? 2) Will you have the resources and assistance to help manage your care? 3) Will you have one or more chronic health conditions/disabilities that will jeopardize your future independence? 4) In addition to your care, will you be responsible for the care of an aging parent, family relative, or friend? This book aims to direct people of all ages to start thinking early about your future life by developing and formulating a smart family plan to live healthy and stay in your own home (aging-in-place). The goal is simple. Formulate early a smart aging-in-place plan for a future lifestyle of health, senior independence, and a safeguarded quality of life.
Author: Mac Gardner
Publisher:
ISBN: 9780692381403
Category :
Languages : en
Pages : 32
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Book Description
The Four Money Bears have come together to teach young children how to manage their money. The bears show children how to Spend Cautiously, Save Diligently, Invest Wisely, and Give Generously.
Author: Joseph F. Coughlin
Publisher: PublicAffairs
ISBN: 1610396650
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Author: Brendon Burchard
Publisher: Simon and Schuster
ISBN: 1451667531
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
From the author of the #1 "New York Times" bestseller "The Millionaire Messenger," an electrifying book that provides the keys to motivation to satisfy the most essential creative and intellectual needs.
Author: Chris Farrell
Publisher: Bloomsbury Publishing USA
ISBN: 1620401584
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
The budget battles of recent years have amplified the warnings of demographic doomsayers who predicted that a wave of baby boomers would bleed America dry, bankrupting Social Security and Medicare as they faded into an impoverished old age. On the contrary, argues award-winning journalist Chris Farrell, we are instead on the verge of a broad, positive transformation of our economy and society. The old idea of "retirement"--a word that means withdrawal, describing a time when people gave up productive employment and shrank their activities--was a short-lived historical anomaly. Humans have always found meaning and motivation in work and community, Farrell notes, and the boomer generation, poised to live longer in better health than any before, is already discovering unretirement--extending their working lives with new careers, entrepreneurial ventures, and volunteer service. Their experience, wisdom--and importantly, their continued earnings--will enrich the American workplace, treasury, and our whole society in the decades to come. Unretirement not only explains this seismic change, now in its early stages, it provides key insights and practical advice for boomers about to navigate this exciting, but unsettled, new frontier, drawing on Chris Farrell's decades of covering personal finance and economics for Bloomsberg Businessweek and Marketplace Money. This will be an indispensable guide to the landscape of unretirement from one of America's most trusted experts.
Author: Carol Smallwood
Publisher: American Library Association
ISBN: 083891120X
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Smallwood’s volume offers insight, inspiration, and tips for those already retired as well as those thinking about retiring.
