The Headline Vs. the Bottom Line PDF Download
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Author: Mike Haggerty
Publisher:
ISBN:
Category : Journalism, Commercial
Languages : en
Pages : 124
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Book Description
Author: Mike Haggerty
Publisher:
ISBN:
Category : Journalism, Commercial
Languages : en
Pages : 124
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Book Description
Author: John Clare
Publisher: Taylor & Francis
ISBN: 1040282628
Category : Social Science
Languages : en
Pages : 232
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Book Description
This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these. The different types of editorial pieces - news and features - are analyzed, along with the circumstances in which you should target each. The book includes coverage of the use of the Internet as a vehicle for news.
Author: John Clare
Publisher: Routledge
ISBN: 1351950320
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.' John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.
Author: George B. Bookman
Publisher: iUniverse
ISBN: 1440118337
Category : Biography & Autobiography
Languages : en
Pages : 514
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Book Description
Headlines, Deadlines and Lifelines is a memoir of a longtime journalist whose career centered on writing about economics, took him from New York to Washington, Africa, the Middle East, Central Asia and of course, across Europe. As he finished the book he was turning 94 years old. An unforgettable Junior college year in Paris launched his adulthood. Along the way he served nearly four years overseas during World War II, covered the White House as a newsman under FDR's Presidency, was Time Magazine's National Economics Correspondent, and later was a public relations executive and consultant in Wall Street. He also writes about his marriage of 57 years to his wife whose Orthodox Jewish roots were very different from his Reformist ancestry, and about their two children, four grandchildren and now 4 greatgrands. In the closing pages, after his wife of 57 years passed away, he tells about the friendship he resumed with a woman he had not seen in more than 40 years. They have now been together more than six years - and counting.
Author: Deborah Dumaine
Publisher: Random House
ISBN: 0307493431
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making
Author: Danny Schechter
Publisher: Seven Stories Press
ISBN: 1609802632
Category : Social Science
Languages : en
Pages : 532
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Book Description
A candid insider's tale of how the media really works and why it doesn't work the way it should, The More You Watch, The Less You Know has emerged as a key catalyst in the debate on media reform. The More You Watch, The Less You Know recounts Schechter's media adventures, from when he was "Danny Schechter the News Dissector" on Boston's WBCN radio, to his stints as a producer at ABC's 20/20 and CNN, to his personal odyssey chronicling the anti-Apartheid revolution in South Africa, to his development of innovative programming like South Africa Now and Rights & Wrongs as an independent producer. In this age of telecommunications bills and media mergers, The More You Watch, The Less You Know is an insider’s passionate plea for freedom of the (electronic) press.
Author: April Koral
Publisher: Julian Messner
ISBN: 9780671423179
Category : Juvenile Nonfiction
Languages : en
Pages : 72
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Book Description
A look behind the scenes at a day at the New York "Daily News" as the newspaper is prepared, printed, and sent to the streets.
Author: Robert Edward Garst
Publisher:
ISBN:
Category : Copy editing
Languages : en
Pages : 238
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Book Description
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Charles Marsh
Publisher: Routledge
ISBN: 100025836X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
