Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry PDF Download
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Author: Rozenes, Shai
Publisher: IGI Global
ISBN: 1522520856
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Author: Rozenes, Shai
Publisher: IGI Global
ISBN: 1522520856
Category : Business & Economics
Languages : en
Pages : 535
Get Book Here
Book Description
Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
Author: Ortiz-Rodriguez, Fernando
Publisher: IGI Global
ISBN: 1668480905
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
Emerging Technologies and Digital Transformation in the Manufacturing Industry offers a comprehensive solution to the pressing challenges faced by the manufacturing industry. As manufacturers grapple with the need to adapt to changing customer expectations and embrace emerging technologies, this book provides a timely and relevant resource. Edited by esteemed scholars, it features high-quality chapters that delve into technology-driven approaches, such as Internet-connected machinery, artificial intelligence, and sensors, with the aim of enhancing efficiency, productivity, and overall performance in manufacturing processes. Covering key topics such as machine learning, blockchain technologies, big data, and the industrial Internet of Things (IIoT), the book explores transformative concepts like digital twins, extended reality, and the impact of 5G and edge computing. With contributions from authoritative experts, this book serves as an indispensable tool for students, researchers, and IT professionals in manufacturing plants. By offering practical guidance and insights, Emerging Technologies and Digital Transformation in the Manufacturing Industry equips readers with the knowledge and tools needed to navigate the complexities of digital transformation and seize the opportunities presented by emerging technologies. It is academic rigor and practical applicability makes it a valuable resource that is poised to have a significant impact on the manufacturing IT community and academic scholars worldwide, enabling a successful journey toward a more efficient and resilient future in the manufacturing industry.
Author: Jakobs, Kai
Publisher: IGI Global
ISBN: 1522590102
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Standardization is no longer a technical activity. Rather, most large firms as well as policymakers and many other public sector entities have realized the economic and political relevance of information and communication technology standards. Accordingly, an increasing number of firms and public authorities experience the need to properly manage their standardization activities. Corporate Standardization Management and Innovation is an essential reference source that discusses various aspects that relate to the management of standardization in private firms and the public sector and identifies good practices in the internal and external management of standardization activities. Focusing around research areas such as digital market, global business, and business strategy, this book is designed to assist academics, practitioners, and researchers in the identification of good practices in management of standardization activities.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1755
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Paraskou, Anastasia
Publisher: IGI Global
ISBN: 1522526951
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
Author: Korstanje, Maximiliano
Publisher: IGI Global
ISBN: 1799872890
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
The COVID-19 pandemic caused a disruption for many industries at its emergence, including the rental industry. The rental industry consists of more than just car rentals. It also includes Airbnb, house rentals, cruises, and other means of transport. This industry, which relies on tourism, was negatively affected by the travel restrictions that were put in place due to the pandemic. As such, it had to quickly adapt and grow to abide by the rules of the “new normal” in order to survive both during the pandemic, as well as implement new models and strategies that would help it to regain its success post-COVID-19. Socio-Economic Effects and Recovery Efforts for the Rental Industry: Post-COVID-19 Strategies is a critical reference book that discusses the effects of the COVID-19 pandemic on the rental industry and the ways in which the rental industry adapted under the new global restrictions affecting tourism. This book covers recovery efforts for the rental industry, analyzes global cases of the effects and adaptations the rental industry has undergone, and discusses the sociological aspects of the pandemic. While highlighting topics such as e-commerce, financial leasing, second home tourism, and sharing economies, this book is essential for executives, business owners, managers, rental agencies, ridesharing companies, academicians, researchers, and students interested in the current state of the rental industry and how it plans to overcome the challenges caused by the pandemic.
Author: Bagwell, Timothy C.
Publisher: IGI Global
ISBN: 1522534725
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Project management (PM), as a discipline, has been undergoing an incremental inclusion of theories, techniques, and processes fromfields related to organizational behavior. Parallel to this has been the dominance of Information Technology (IT) projects within the field of Project Management. Information Technology as a Facilitator of Social Processes in Project Management and Collaborative Work provides emerging research that bridges the gap between IT and project management. While highlighting the importance of Information Technology and the social process of work, the readers will learn how project management applies techniques to achieve objectives through IT projects. This book is an important resource for project managers, executives, IT managers, consultants, students, and educators.
Author: Co?kun zer, Ahu
Publisher: IGI Global
ISBN: 1522595686
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Though globalization has removed commercial walls between countries and implemented new international trade policies, trade barriers still exist. Due to the various political barriers surrounding other countries, the future of world trade has become uncertain. Understanding these barriers and their implications is imperative to implementing successful foreign trade policies. International Trade Policies in the Era of Globalization provides relevant theoretical frameworks and the latest empirical research findings on international trade and improves the understanding of the strategic role of trade policies and their importance in the global economy. The content within this publication contains reports on global trade, trade wars, and foreign policy. This research is designed for policymakers, government officials, economists, business professionals, researchers, and international business students.
Author: Nurhayati Khairatun, Siti
Publisher: IGI Global
ISBN: 1799874168
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
In recent years, cases of food-borne illness have been on the rise and are creating a significant public health challenge worldwide. This situation poses a health risk to consumers and can cause economic loss to the food service industry. Identifying the current issues in food safety practices among the industry players is critical to bridge the gap between knowledge, practices, and regulation compliance. Food Safety Practices in the Restaurant Industry presents advanced research on food safety practices investigated within food service establishments as an effort to help the industry pinpoint risks and non-compliance relating to food safety practices and improve the practices in preventing food-borne illnesses from occurring. Covering a range of topics such as food packaging, safety audits, consumer awareness, and standard safety practices, it is ideal for food safety and service professionals, food scientists and technologists, policymakers, restaurant owners, academicians, researchers, teachers, and students.
Author: Pius, Abraham
Publisher: IGI Global
ISBN: 1799822060
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.
