Author: Bob Schulberg
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Radio Advertising
Author: Bob Schulberg
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Radio Advertising
Author: Pete Schulberg
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Publisher: Contemporary Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
Book Description
A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Handbook of Radio Advertising
Author: Jonne Murphy
Publisher:
ISBN: 9780608154718
Category :
Languages : en
Pages : 252
Book Description
Publisher:
ISBN: 9780608154718
Category :
Languages : en
Pages : 252
Book Description
Handbook of Radio Advertising
Author: Jonne Murphy
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Effective Radio Advertising
Author: Marc G. Weinberger
Publisher: Lexington Books
ISBN: 9780669250039
Category : Business & Economics
Languages : en
Pages : 210
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Publisher: Lexington Books
ISBN: 9780669250039
Category : Business & Economics
Languages : en
Pages : 210
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Handbook to Radio Advertising
Author:
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 39
Book Description
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 39
Book Description
The Radio Advertising Handbook, 1995
Author: Radio Advertising Bureau
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
A Handbook to Radio Advertising
Author: Martin Padley
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 42
Book Description
Publisher:
ISBN:
Category : Radio advertising
Languages : en
Pages : 42
Book Description
An Advertiser's Guide to Better Radio Advertising
Author: Andrew Ingram
Publisher: John Wiley & Sons
ISBN: 0470016116
Category : Business & Economics
Languages : en
Pages : 132
Book Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Publisher: John Wiley & Sons
ISBN: 0470016116
Category : Business & Economics
Languages : en
Pages : 132
Book Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
The 7 Secrets of Creative Radio Advertising
Author: Tony Hertz
Publisher: Ecademy Press
ISBN: 1908746653
Category : Business & Economics
Languages : en
Pages : 177
Book Description
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Publisher: Ecademy Press
ISBN: 1908746653
Category : Business & Economics
Languages : en
Pages : 177
Book Description
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!