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Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: W. John Morgan
Publisher: Edward Elgar Publishing
ISBN: 1783470666
Category : Education
Languages : en
Pages : 579
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Book Description
The Handbook of Education in China provides both a comprehensive overview and an original interpretation of key aspects of education in the People’s Republic of China. It has four parts: The Historical Background; The Contemporary Chinese System; Problems and Policies; The Special Administrative Regions: Macau and Hong Kong. The Handbook is an essential reference for those interested in Chinese education; as well as a comprehensive textbook that provides valuable supplementary material for those studying Chinese politics, economy, culture and society more generally.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Anne-Marie Brady
Publisher: Rowman & Littlefield Publishers
ISBN: 0742567907
Category : Political Science
Languages : en
Pages : 247
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Book Description
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author: Beatriz Carrillo
Publisher: Edward Elgar Publishing
ISBN: 9781783472734
Category : China
Languages : en
Pages : 0
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Book Description
This Handbook is a timely compilation dedicated to exploring a rare diversity of perspectives and content on the development, successes, reforms and challenges within China's contemporary welfare system. It showcases an extensive introduction and 20 original chapters by leading and emerging area specialists who explore a century of welfare provision from the Nationalist era, up to and concentrating on economic reform and marketisation (1978 to the present). Organised around five key concerns (social security and welfare; emerging issues and actors, including gender issues, NGOs, and philanthropy; gaps; and future challenges, such as population ageing and environmental pressures) chapters draw on original case-based research from diverse disciplines and perspectives, engage existing literature and further key debates. Key historical insights into welfare provision in the Chinese context serve as a starting point with the remaining chapters combining a review of the literature with original case studies. The book offers novel empirical research and includes topics often not discussed in the literature on welfare in China, including: mental health, highly educated rural-to-urban migrants, NGOs as welfare providers, China's overseas welfare aid, environmental challenges and welfare, amongst others. This comprehensive and multidisciplinary Handbook will be of immense value to researchers and scholars in the fields of China Studies, social policy, the welfare state, politics and related areas. Accessible to a non-specialist audience interested in China's welfare development and welfare states more broadly, it will also serve as a useful resource for undergraduates. Contributors Include: E. Baum, M. Blaxland, O. Bruun, B. Carrillo, J. Chen, S. Cook, X.-y. Dong, T.D. DuBois, M.W. Frazier, K.R. Fisher, R. Hasmath, T. Hesketh, J. Hood, J.Y.J. Hsu, H. Jia, E. Jeffreys, P.I. Kadetz, B. Li, Y. Li, J. Liu, S.-h. Liu, Y. Liu, A.W. MacDonald, A. Saich, X. Shang, D.J. Solinger, K. Suda, Y. Zeng, J. Zhao, Z. Zhao
Author: Yunshan Ye
Publisher: American Library Association
ISBN: 0838912095
Category : History
Languages : en
Pages : 249
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Book Description
As China has evolved into an economic superpower, interest in its culture and current place in the world has skyrocketed; China Studies are now taught in almost every college or university in the U.S., as well as in many junior high and high schools. Covering modern China, not just Chinese culture from an historical perspective, this important new book fills a sizeable gap in the literature. Originating as a Carnegie Whitney Award-winning book project, Ye’s research guide goes beyond a mere list of print resources to reflect the predominant role of digital resources in the changing landscape of scholarly research, teaching critical information literacy concepts and skills in the field of China Studies by Sketching in basic facts and figures of Chinese history and culture from antiquity to the present Detailing key English- and Chinese-language resources in literature, government, statistics, art, film, history, philosophy, religion, economics, law, politics, and more Offering strategies for finding research sources like articles and dissertations, as well as primary sources such as government documents and archives Including guidance on how to acquire print and electronic resources in Chinese This richly detailed, up-to-date work will guide researchers at all levels to the most important resources in the field of Modern China Studies.
Author: Malcolm Warner
Publisher: Routledge
ISBN: 1134703597
Category : Social Science
Languages : en
Pages : 273
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Book Description
China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a command economy to a market one, albeit a nominally socialist one, and its management systems have been reformed accordingly. In the light of these changes, Malcolm Warner, one of the leading authorities on management in China, explores the past, present and future of Chinese management. The first part of the work examines the history of management practices in the ‘Middle Kingdom’, outlining the influence of traditional Chinese values, especially the Confucian inheritance, and the legacy of the imperial bureaucracy with its meritocratic examination system, as well as the role of industrialization and the influx of foreign-owned businesses in the late nineteenth century and the twentieth century. It next goes on to consider the current state of China’s management, showing how a new breed of manager has evolved since the beginning of Deng Xiaoping’s reforms in the late 1970s and 1980s. The resulting impact of this strategy which has continued into the 1990s and the 2000s, up to the present day, is then examined. The final part of the book concludes with reflections on how management in China is likely to develop in the near future, especially on how far it will converge with global practices or to what degree an indigenous form of management 'with Chinese characteristics' will prevail.
Author: Huiyao Wang
Publisher: Edward Elgar Publishing
ISBN: 1785366084
Category : China
Languages : en
Pages : 521
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Book Description
An excellent guide for understanding the trends, challenges and opportunities facing China through globalization, this Handbook answers the pertinent questions regarding the globalization process and China’s influence on the world.
Author: Xiaowei Zang
Publisher: Edward Elgar Publishing
ISBN: 1785368192
Category : Families
Languages : en
Pages : 463
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Book Description
This Handbook advances research on the family and marriage in China by providing readers with a multidisciplinary and multifaceted coverage of major issues in one single volume. It addresses the major conceptual, theoretical and methodological issues of marriage and family in China and offers critical reflections on both the history and likely progression of the field.
Author: David S.G. Goodman
Publisher: Edward Elgar Publishing
ISBN: 1782544372
Category : Political Science
Languages : en
Pages : 574
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Book Description
The Handbook of the Politics of China is a comprehensive resource introducing readers to the very latest in research on Chinese politics. David Goodman provides an introduction to the key structures and issues, providing the foundations on which later learning can be built. Including a comprehensive bibliography, it is an ideal reference work for undergraduate and postgraduate students and academics. The Handbook contains four sections of new and original research, dealing with leadership and institutions, public policy, political economy and social change, and international relations. Each of the 26 chapters has been written by a leading internationally-established authority in the field and each reviews the literature on the topic, and presents the latest findings of research. Presenting the state of the art of the field, this reader-oriented Handbook is an essential primer for the study of China’s politics.
