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Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Author: Chenglu Wang
Publisher: Nova Science Publishers
ISBN: 9781622576432
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.
Author: Stanley Chao
Publisher: iUniverse
ISBN: 9781475911800
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Author: Beatriz Carrillo
Publisher: Edward Elgar Publishing
ISBN: 9781783472734
Category : China
Languages : en
Pages : 0
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Book Description
This Handbook is a timely compilation dedicated to exploring a rare diversity of perspectives and content on the development, successes, reforms and challenges within China's contemporary welfare system. It showcases an extensive introduction and 20 original chapters by leading and emerging area specialists who explore a century of welfare provision from the Nationalist era, up to and concentrating on economic reform and marketisation (1978 to the present). Organised around five key concerns (social security and welfare; emerging issues and actors, including gender issues, NGOs, and philanthropy; gaps; and future challenges, such as population ageing and environmental pressures) chapters draw on original case-based research from diverse disciplines and perspectives, engage existing literature and further key debates. Key historical insights into welfare provision in the Chinese context serve as a starting point with the remaining chapters combining a review of the literature with original case studies. The book offers novel empirical research and includes topics often not discussed in the literature on welfare in China, including: mental health, highly educated rural-to-urban migrants, NGOs as welfare providers, China's overseas welfare aid, environmental challenges and welfare, amongst others. This comprehensive and multidisciplinary Handbook will be of immense value to researchers and scholars in the fields of China Studies, social policy, the welfare state, politics and related areas. Accessible to a non-specialist audience interested in China's welfare development and welfare states more broadly, it will also serve as a useful resource for undergraduates. Contributors Include: E. Baum, M. Blaxland, O. Bruun, B. Carrillo, J. Chen, S. Cook, X.-y. Dong, T.D. DuBois, M.W. Frazier, K.R. Fisher, R. Hasmath, T. Hesketh, J. Hood, J.Y.J. Hsu, H. Jia, E. Jeffreys, P.I. Kadetz, B. Li, Y. Li, J. Liu, S.-h. Liu, Y. Liu, A.W. MacDonald, A. Saich, X. Shang, D.J. Solinger, K. Suda, Y. Zeng, J. Zhao, Z. Zhao
Author: Malcolm Warner
Publisher: Routledge
ISBN: 1134703597
Category : Social Science
Languages : en
Pages : 273
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Book Description
China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a command economy to a market one, albeit a nominally socialist one, and its management systems have been reformed accordingly. In the light of these changes, Malcolm Warner, one of the leading authorities on management in China, explores the past, present and future of Chinese management. The first part of the work examines the history of management practices in the ‘Middle Kingdom’, outlining the influence of traditional Chinese values, especially the Confucian inheritance, and the legacy of the imperial bureaucracy with its meritocratic examination system, as well as the role of industrialization and the influx of foreign-owned businesses in the late nineteenth century and the twentieth century. It next goes on to consider the current state of China’s management, showing how a new breed of manager has evolved since the beginning of Deng Xiaoping’s reforms in the late 1970s and 1980s. The resulting impact of this strategy which has continued into the 1990s and the 2000s, up to the present day, is then examined. The final part of the book concludes with reflections on how management in China is likely to develop in the near future, especially on how far it will converge with global practices or to what degree an indigenous form of management 'with Chinese characteristics' will prevail.
Author: Xiaowei Zang
Publisher: Edward Elgar Publishing
ISBN: 1789909953
Category : Political Science
Languages : en
Pages : 512
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Book Description
This Handbook offers a critical analysis of the major theoretical and empirical issues in public policy and public administration in China. Investigating methodological, theoretical, and conceptual themes, it provides an insightful reflection on how China is governed.
Author: Zhen Meng
Publisher: Springer
ISBN: 9811058466
Category : Law
Languages : en
Pages : 171
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Book Description
This book presents a hotly debated issue concerning the ownership of trust property in China. The book describes various conventional interpretations of Chinese Trust Law submitted by legal scholars and compares diverse approaches regarding the ownership of trust property provided by jurisdictions globally. The book does not directly answer the question “Who is the owner of trust property in China?” Instead, using a social capital perspective, it develops a more practical perspective to explain why Chinese trust business has grown rapidly even in lack of legal certainty regarding the location of ownership of trust property. The book also further predicts under what conditions is the time ripe to clarify the location of the ownership of trust property in China. By employing those sociological concepts often used to depict and analyze society, this book outlines the structure of the Chinese trust business and related social relations in different stages, i.e., the current rapid development stage, and the possible transitional stage in the near future. The focus is on how the social network structure affects the behavior of actors (such as the settlor, the trustee, and the beneficiaries, and/or their potential candidates) within the relevant section of Chinese society. The book provides readers with an intensive analysis of the impacts of historical, cultural, and social elements on the legislation and development of trust law in China. It will appeal both to lawyers interested in the Chinese trust business and to comparative law researchers and social scientists.
Author: Xiaowei Zang
Publisher: Edward Elgar Publishing
ISBN: 1785368192
Category :
Languages : en
Pages : 464
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Book Description
This Handbook advances research on the family and marriage in China by providing readers with a multidisciplinary and multifaceted coverage of major issues in one single volume. It addresses the major conceptual, theoretical and methodological issues of marriage and family in China and offers critical reflections on both the history and likely progression of the field.
Author: Cosima Bruno
Publisher: Bloomsbury Publishing
ISBN: 1350215317
Category : Literary Criticism
Languages : en
Pages : 473
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Book Description
Offering the first systematic overview of modern and contemporary Chinese literature from a translation studies perspective, this handbook provides students, researchers and teachers with a context in which to read and appreciate the effects of linguistic and cultural transfer in Chinese literary works. Translation matters. It always has, of course, but more so when we want to reap the benefits of intercultural communication. In many universities Chinese literature in English translation is taught as if it had been written in English. As a result, students submit what they read to their own cultural expectations; they do not read in translation and do not attend to the protocols of knowing, engagements and contestations that bind literature and society to each other. The Bloomsbury Handbook of Modern Chinese Literature in Translation squarely addresses this pedagogical lack. Organised in a tripartite structure around considerations of textual, social, and large-scale spatial and historical circumstances, its thirty plus essays each deal with a theme of translation studies, as emerged from the translation of one or more Chinese literary works. In doing so, it offers new tools for reading and appreciating modern and contemporary Chinese literature in the global context of its translation, offering in-depth studies about eminent Chinese authors and their literary masterpieces in translation. The first of its kind, this book is essential reading for anyone studying or researching Chinese literature in translation.
Author: Carlyle Farrell
Publisher: SAGE
ISBN: 1473910889
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students' learning 'Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field 'Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
