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Author:
Publisher:
ISBN:
Category : Church history
Languages : en
Pages : 842
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Author:
Publisher:
ISBN:
Category : Church history
Languages : en
Pages : 842
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Author: John C. Hardin
Publisher: Springer Nature
ISBN: 3031130448
Category : History
Languages : en
Pages : 395
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Book Description
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Author: Russell Sage Foundation. Department of Surveys and Exhibits
Publisher:
ISBN:
Category :
Languages : en
Pages : 314
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Author: Gary Scott Smith
Publisher: Lexington Books
ISBN: 9780739101964
Category : History
Languages : en
Pages : 656
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Book Description
In their studies of social Christianity, scholars of American religion have devoted critical attention to a group of theologically liberal pastors, primarily in the Northeast. Gary Scott Smith attempts to paint a more complete picture of the movement. Smith's ambitious and thorough study amply demonstrates how social Christianity--which included blacks, women, Southerners, and Westerners--worked to solve industrial, political, and urban problems; reduce racial discrimination; increase the status of women; curb drunkenness and prostitution; strengthen the family; upgrade public schools; and raise the quality of public health. In his analysis of the available scholarship and case studies of individuals, organizations, and campaigns central to the movement, Smith makes a convincing case that social Christianity was the most widespread, long-lasting, and influential religious social reform movement in American history.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1324
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Author:
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ISBN:
Category :
Languages : en
Pages : 24
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Author:
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ISBN:
Category : American literature
Languages : en
Pages : 1224
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Author:
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ISBN:
Category : Advertising
Languages : en
Pages : 550
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Author: Margot Opdycke Lamme
Publisher: Routledge
ISBN: 1135022623
Category : History
Languages : en
Pages : 218
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Book Description
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
Author:
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ISBN:
Category : Books
Languages : en
Pages : 1000
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