Guide to Online Marketing for Lawyer Referral & Information Services PDF Download
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Author: Ken Matejka
Publisher: CreateSpace
ISBN: 9781515289906
Category :
Languages : en
Pages : 336
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Book Description
LRIS online visibility means more referrals. With the proliferation of rival online services, and the near-universal adoption of the smartphone as the consumers' contact device of choice, lawyer referral programs must adapt to compete successfully against more visible directories and for-profit legal service providers. In this follow-up work to his #1 bestseller, The Lawyer's Ultimate Guide to Online Leads, Matejka explores the online marketplace for lawyer referral services. He addresses the immediate challenges LRISs face and the opportunities they have before them in this rapidly changing digital age.
Author: Ken Matejka
Publisher: CreateSpace
ISBN: 9781515289906
Category :
Languages : en
Pages : 336
Get Book Here
Book Description
LRIS online visibility means more referrals. With the proliferation of rival online services, and the near-universal adoption of the smartphone as the consumers' contact device of choice, lawyer referral programs must adapt to compete successfully against more visible directories and for-profit legal service providers. In this follow-up work to his #1 bestseller, The Lawyer's Ultimate Guide to Online Leads, Matejka explores the online marketplace for lawyer referral services. He addresses the immediate challenges LRISs face and the opportunities they have before them in this rapidly changing digital age.
Author: Gregory H. Siskind
Publisher: American Bar Association
ISBN: 9781590318768
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: Ken Matejka
Publisher:
ISBN: 9780986161308
Category :
Languages : en
Pages : 254
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Book Description
40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
Author:
Publisher:
ISBN:
Category : Lawyer referral service
Languages : en
Pages : 136
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Book Description
Author: Ken Matejka
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523441891
Category :
Languages : en
Pages : 356
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Book Description
This book is a 2016 update to the 2015 book of the same name. If you bought the 2015 version of this book, email a photo of it to the email address inside of it and I will email this book to you free of charge. 40,000 people graduate from law school each year, competing for a shrinking pool of clients as more self-help solutions come online. You may be better or more cost-effective or more experienced than your competitors, but the growth of your law practice in 2016 depends on visibility alone. This book describes the current landscape of the Internet as it pertains to lead generation for the solo practitioner and small law firm. It provides practical information about what you can do to evaluate the the current state of your online marketing efforts and what you can do to refine it to make your marketing investment as productive as it can be.
Author: Catherine Alman MacDonagh
Publisher: American Bar Association
ISBN: 9781590318300
Category : Business & Economics
Languages : en
Pages : 150
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Book Description
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author: James A. Durham
Publisher: American Bar Association
ISBN: 9781590313558
Category : Law
Languages : en
Pages : 332
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Book Description
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author: Margaret Grisdela
Publisher: Lulu.com
ISBN: 0979567408
Category : Law
Languages : en
Pages : 162
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Book Description
Author: Montina Portis
Publisher:
ISBN: 9780692433126
Category :
Languages : en
Pages : 86
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Book Description
If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Author: Jack Newton
Publisher: Blue Check Publishing
ISBN: 9781989603321
Category :
Languages : en
Pages : 314
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Book Description
The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.
