International Marketing Resource Guide PDF Download
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Author: William Arthur Delphos
Publisher: DIANE Publishing
ISBN: 0788124102
Category : Direct marketing
Languages : en
Pages : 348
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Book Description
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Author: William Arthur Delphos
Publisher: DIANE Publishing
ISBN: 0788124102
Category : Direct marketing
Languages : en
Pages : 348
Get Book Here
Book Description
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author: Great Britain. Royal Mail International
Publisher:
ISBN: 9780946165483
Category : International trade
Languages : en
Pages : 266
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Book Description
Author: Keith Lewis
Publisher: Kogan Page Publishers
ISBN: 9780749422462
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.
Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 144
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Book Description
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Author: John Dillon
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
Author: Adam Baines
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Author: Nathalie Phan Place
Publisher:
ISBN: 9782952581110
Category :
Languages : fr
Pages : 156
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Book Description
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.
