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Business & Economics
1990 1990

Guerrilla Marketing Weapons

Author: Jay Conrad Levinson
Publisher: Plume Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.