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Author: Barney Davey
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484048757
Category : Art
Languages : en
Pages : 0
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Book Description
"Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.
Author: Barney Davey
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484048757
Category : Art
Languages : en
Pages : 0
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Book Description
"Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.
Author: Virginija Jurėnienė
Publisher: Nova Science Publishers
ISBN: 9781536183269
Category : Art
Languages : en
Pages : 350
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Book Description
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--
Author: Michael Serazio
Publisher: NYU Press
ISBN: 0814724590
Category : Social Science
Languages : en
Pages : 238
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Book Description
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author: Bob Baker
Publisher: Bob Baker
ISBN: 9780971483897
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
Guerrilla music basic training - Guerrilla music marketing online - Guerrilla music publicity - Guerrilla music money & sales - Guerrilla music promotion tactics - Final guerrilla music marketing thoughts.
Author: Guerrilla Girls
Publisher: Chronicle Books
ISBN: 1452175845
Category : Art
Languages : en
Pages : 196
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Book Description
Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183749
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money! “Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!” --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause. “Yay, and double yay! Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It’s all here: everything one needs to practice guerrilla nonprofit marketing – a resource you’ll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.” -- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group “Buy this book immediately if you are on a mission to do good in this world. It’s jam-packed with concrete ways to effect great changes — even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.” --Katya Andresen, COO, Network for Good and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Author: Susan Drake
Publisher: Penguin
ISBN: 9781592576715
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Author: Marilyn DeLaure
Publisher: NYU Press
ISBN: 147980620X
Category : Art
Languages : en
Pages : 481
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Book Description
A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with The Yes Men, The Guerrilla Girls, among others. Coined in the 1980s, “culture jamming” refers to an array of tactics deployed by activists to critique, subvert, and otherwise “jam” the workings of consumer culture. Ranging from media hoaxes and advertising parodies to flash mobs and street art, these actions seek to interrupt the flow of dominant, capitalistic messages that permeate our daily lives. Employed by Occupy Wall Street protesters and the Russian feminist punk band Pussy Riot alike, culture jamming scrambles the signal, injects the unexpected, and spurs audiences to think critically and challenge the status quo. The essays, interviews, and creative work assembled in this unique volume explore the shifting contours of culture jamming by plumbing its history, mapping its transformations, testing its force, and assessing its efficacy. Revealing how culture jamming is at once playful and politically transgressive, this accessible collection explores the degree to which culture jamming has fulfilled its revolutionary aims. Featuring original essays from prominent media scholars discussing Banksy and Shepard Fairey, foundational texts such as Mark Dery’s culture jamming manifesto, and artwork by and interviews with noteworthy culture jammers including the Guerrilla Girls, The Yes Men, and Reverend Billy, Culture Jamming makes a crucial contribution to our understanding of creative resistance and participatory culture.
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618104680
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 9781600373923
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
