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Business & Economics
2008-03-17 2008-03-17

Driving Growth Through Innovation

Author: Robert B. Tucker
Publisher: Berrett-Koehler Publishers
ISBN: 1576755541
Category : Business & Economics
Languages : en
Pages : 237

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Book Description
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.