Author: A GRIHA Council Publication
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179936872
Category : Architecture
Languages : en
Pages : 998
Book Description
GRIHA V 2019 is the 5th updated version of the GRIHA Rating system which addresses relevant, present-day concerns of the green building fraternity by encapsulating concepts such as water performance index, life cycle cost analysis, life cycle analysis, liveability index, etc. It captures social aspects of sustainability and aids the design of healthy and comfortable habitats. This set of GRIHA manuals provides a detailed understanding of the GRIHA Rating system, its underlying criteria, rating process, strategies for compliance, and the documentation and evaluation procedure. It serves as a handbook for multiple stakeholders like (architects, service engineers, landscape designers, project managers, and contractors) involved in the design and construction of sustainable buildings. Salient features The following are the salient features of the new version of GRIHA rating: · Indigenous rating system · Adoption of holistic approach towards sustainability · Process driven and performance oriented · Integrated team approach Table of Contents: VOLUME I: INTRODUCTION (118 PAGES) VOLUME 2: (137 PAGES) SECTION 1: SUSTAINABLE SITE PLANNING Criterion 1: Green Infrastructure Criterion 2: Low-Impact Design Strategies Criterion 3: Design to Mitigate UHIE SECTION 2: CONSTRUCTION MANAGEMENT Criterion 4: Air and Soil Pollution Control Criterion 5: Topsoil Preservation Criterion 6: Construction Management Practices VOLUME 3 : (241 PAGES) SECTION 3: ENERGY OPTIMIZATION Criterion 7: Energy Optimization Criterion 8: Renewable Energy Utilization Criterion 9: Low ODP and GWP Materials SECTION 4: OCCUPANT COMFORT Criterion 10: Visual Comfort Criterion 11: Thermal and Acoustic Comfort Criterion 12: Indoor Air Quality VOLUME 4: (239 PAGES) SECTION 5: WATER MANAGEMENT Criterion 13: Water Demand Reduction Criterion 14: Wastewater Treatment Criterion 15: Rainwater Management Criterion 16: Water Quality and Self-Sufficiency SECTION 6: SOLID WASTE MANAGEMENT Criterion 17: Waste Management—Post Occupancy Criterion 18: Organic Waste Treatment VOLUME 5: (93 PAGES) SECTION 7: SUSTAINABLE BUILDING MATERIALS CRITERION 19: Utilization of Alternative Materials in Building CRITERION 20: Reduction in Global Warming Potential through Life Cycle Assessment CRITERION 21: Alternative Materials for External Site Development SECTION 8: LIFE CYCLE COSTING CRITERION 22: Life Cycle Cost Analysis VOLUME 6: (151 PAGES) SECTION 9: SOCIO-ECONOMIC STRATEGIES Criterion 23: Safety and Sanitation for Construction Workers Criterion 24: Universal Accessibility Criterion 25: Dedicated Facilities for Service Staff Criterion 26: Positive Social Impact SECTION 10: PERFORMANCE METERING AND MONITORING Criterion 27: Project Commissioning Criterion 28: Smart Metering and Monitoring Criterion 29: Operation and Maintenance Protocol SECTION 11: INNOVATION Criterion 30: Innovation
GRIHA Version 2019: The Sustainable Habitat Handbook (6 Volume Set)
Author: A GRIHA Council Publication
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179936872
Category : Architecture
Languages : en
Pages : 998
Book Description
GRIHA V 2019 is the 5th updated version of the GRIHA Rating system which addresses relevant, present-day concerns of the green building fraternity by encapsulating concepts such as water performance index, life cycle cost analysis, life cycle analysis, liveability index, etc. It captures social aspects of sustainability and aids the design of healthy and comfortable habitats. This set of GRIHA manuals provides a detailed understanding of the GRIHA Rating system, its underlying criteria, rating process, strategies for compliance, and the documentation and evaluation procedure. It serves as a handbook for multiple stakeholders like (architects, service engineers, landscape designers, project managers, and contractors) involved in the design and construction of sustainable buildings. Salient features The following are the salient features of the new version of GRIHA rating: · Indigenous rating system · Adoption of holistic approach towards sustainability · Process driven and performance oriented · Integrated team approach Table of Contents: VOLUME I: INTRODUCTION (118 PAGES) VOLUME 2: (137 PAGES) SECTION 1: SUSTAINABLE SITE PLANNING Criterion 1: Green Infrastructure Criterion 2: Low-Impact Design Strategies Criterion 3: Design to Mitigate UHIE SECTION 2: CONSTRUCTION MANAGEMENT Criterion 4: Air and Soil Pollution Control Criterion 5: Topsoil Preservation Criterion 6: Construction Management Practices VOLUME 3 : (241 PAGES) SECTION 3: ENERGY OPTIMIZATION Criterion 7: Energy Optimization Criterion 8: Renewable Energy Utilization Criterion 9: Low ODP and GWP Materials SECTION 4: OCCUPANT COMFORT Criterion 10: Visual Comfort Criterion 11: Thermal and Acoustic Comfort Criterion 12: Indoor Air Quality VOLUME 4: (239 PAGES) SECTION 5: WATER MANAGEMENT Criterion 13: Water Demand Reduction Criterion 14: Wastewater Treatment Criterion 15: Rainwater Management Criterion 16: Water Quality and Self-Sufficiency SECTION 6: SOLID WASTE MANAGEMENT Criterion 17: Waste Management—Post Occupancy Criterion 18: Organic Waste Treatment VOLUME 5: (93 PAGES) SECTION 7: SUSTAINABLE BUILDING MATERIALS CRITERION 19: Utilization of Alternative Materials in Building CRITERION 20: Reduction in Global Warming Potential through Life Cycle Assessment CRITERION 21: Alternative Materials for External Site Development SECTION 8: LIFE CYCLE COSTING CRITERION 22: Life Cycle Cost Analysis VOLUME 6: (151 PAGES) SECTION 9: SOCIO-ECONOMIC STRATEGIES Criterion 23: Safety and Sanitation for Construction Workers Criterion 24: Universal Accessibility Criterion 25: Dedicated Facilities for Service Staff Criterion 26: Positive Social Impact SECTION 10: PERFORMANCE METERING AND MONITORING Criterion 27: Project Commissioning Criterion 28: Smart Metering and Monitoring Criterion 29: Operation and Maintenance Protocol SECTION 11: INNOVATION Criterion 30: Innovation
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179936872
Category : Architecture
Languages : en
Pages : 998
Book Description
GRIHA V 2019 is the 5th updated version of the GRIHA Rating system which addresses relevant, present-day concerns of the green building fraternity by encapsulating concepts such as water performance index, life cycle cost analysis, life cycle analysis, liveability index, etc. It captures social aspects of sustainability and aids the design of healthy and comfortable habitats. This set of GRIHA manuals provides a detailed understanding of the GRIHA Rating system, its underlying criteria, rating process, strategies for compliance, and the documentation and evaluation procedure. It serves as a handbook for multiple stakeholders like (architects, service engineers, landscape designers, project managers, and contractors) involved in the design and construction of sustainable buildings. Salient features The following are the salient features of the new version of GRIHA rating: · Indigenous rating system · Adoption of holistic approach towards sustainability · Process driven and performance oriented · Integrated team approach Table of Contents: VOLUME I: INTRODUCTION (118 PAGES) VOLUME 2: (137 PAGES) SECTION 1: SUSTAINABLE SITE PLANNING Criterion 1: Green Infrastructure Criterion 2: Low-Impact Design Strategies Criterion 3: Design to Mitigate UHIE SECTION 2: CONSTRUCTION MANAGEMENT Criterion 4: Air and Soil Pollution Control Criterion 5: Topsoil Preservation Criterion 6: Construction Management Practices VOLUME 3 : (241 PAGES) SECTION 3: ENERGY OPTIMIZATION Criterion 7: Energy Optimization Criterion 8: Renewable Energy Utilization Criterion 9: Low ODP and GWP Materials SECTION 4: OCCUPANT COMFORT Criterion 10: Visual Comfort Criterion 11: Thermal and Acoustic Comfort Criterion 12: Indoor Air Quality VOLUME 4: (239 PAGES) SECTION 5: WATER MANAGEMENT Criterion 13: Water Demand Reduction Criterion 14: Wastewater Treatment Criterion 15: Rainwater Management Criterion 16: Water Quality and Self-Sufficiency SECTION 6: SOLID WASTE MANAGEMENT Criterion 17: Waste Management—Post Occupancy Criterion 18: Organic Waste Treatment VOLUME 5: (93 PAGES) SECTION 7: SUSTAINABLE BUILDING MATERIALS CRITERION 19: Utilization of Alternative Materials in Building CRITERION 20: Reduction in Global Warming Potential through Life Cycle Assessment CRITERION 21: Alternative Materials for External Site Development SECTION 8: LIFE CYCLE COSTING CRITERION 22: Life Cycle Cost Analysis VOLUME 6: (151 PAGES) SECTION 9: SOCIO-ECONOMIC STRATEGIES Criterion 23: Safety and Sanitation for Construction Workers Criterion 24: Universal Accessibility Criterion 25: Dedicated Facilities for Service Staff Criterion 26: Positive Social Impact SECTION 10: PERFORMANCE METERING AND MONITORING Criterion 27: Project Commissioning Criterion 28: Smart Metering and Monitoring Criterion 29: Operation and Maintenance Protocol SECTION 11: INNOVATION Criterion 30: Innovation
Energy-efficient Buildings in India
Author: Mili Majumdar
Publisher: The Energy and Resources Institute (TERI)
ISBN: 9788185419824
Category : Architecture
Languages : en
Pages : 306
Book Description
Accelerated urbanization imposes immense pressure on the dwindling energy sources and fragile ecosystems. Yet, the resource crunch confronting energy supplies can be alleviated if we design and develop future buildings by incorporating sound concepts of energy efficiency and sustainability.Covering 41 projects from India's various climatic zones, this book provides thorough insights into the context, techniques, and benefits of energy-efficient buildings. The projects highlight design responses to varied climatic conditions, appropriate materials and construction methods, implementation of energy-efficient systems, and effective utilization of renewable energy to reduce pressure on grid power.This book will inspire architects, designers, urban planners, engineers, and students to build for a better tomorrow.
Publisher: The Energy and Resources Institute (TERI)
ISBN: 9788185419824
Category : Architecture
Languages : en
Pages : 306
Book Description
Accelerated urbanization imposes immense pressure on the dwindling energy sources and fragile ecosystems. Yet, the resource crunch confronting energy supplies can be alleviated if we design and develop future buildings by incorporating sound concepts of energy efficiency and sustainability.Covering 41 projects from India's various climatic zones, this book provides thorough insights into the context, techniques, and benefits of energy-efficient buildings. The projects highlight design responses to varied climatic conditions, appropriate materials and construction methods, implementation of energy-efficient systems, and effective utilization of renewable energy to reduce pressure on grid power.This book will inspire architects, designers, urban planners, engineers, and students to build for a better tomorrow.
Vernacular Traditions
Author: Aishwarya Tipnis
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179934578
Category : Architecture
Languages : en
Pages : 247
Book Description
The book is an attempt to bridge the gap between the past and the future the vernacular and the contemporary. It questions the relevance of the vernacular in contemporary times and illustrates the inherent sustainability in vernacular built form. Emphasizing on the fact that apart from the preservation of vernacular architecture it is more important to carry forward the valuable lessons of the past into the future, the book presents myriad examples of contemporary architectural works and showcases how vernacular traditions can be reinterpreted to form contemporary buildings. It encourages young designers to look within India for models of sustainable design rather than importing international designs which may or may not be relevant to the Indian context.
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179934578
Category : Architecture
Languages : en
Pages : 247
Book Description
The book is an attempt to bridge the gap between the past and the future the vernacular and the contemporary. It questions the relevance of the vernacular in contemporary times and illustrates the inherent sustainability in vernacular built form. Emphasizing on the fact that apart from the preservation of vernacular architecture it is more important to carry forward the valuable lessons of the past into the future, the book presents myriad examples of contemporary architectural works and showcases how vernacular traditions can be reinterpreted to form contemporary buildings. It encourages young designers to look within India for models of sustainable design rather than importing international designs which may or may not be relevant to the Indian context.
The Jamun Tree and other Stories on the Environment
Author: Pamela Chatterjee
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179934403
Category : Juvenile Fiction
Languages : en
Pages : 203
Book Description
The Jamun Tree and other stories on the environment provides an insider's viewfrom the villages, of work related to natural resource management. It describes the process by which farmers were motivated and involved to regard the work to be done as their own. It is a narration of the personal experience of people in those village areas where the author worked.Starting the endeavour with just 95 farmers on a mere 18 hectares land, the programme has benefitted over 10,000 farmers by reclaiming over 4,600 hectares in just two years. Till date, with the intervention of the World Bank, a total of 6.25 lakh hectares has been reclaimed and the work is still on. The action taken found an echo with local people as it followed the need of the hour, right there in the field, with innovative techniques and new ideas.
Publisher: The Energy and Resources Institute (TERI)
ISBN: 8179934403
Category : Juvenile Fiction
Languages : en
Pages : 203
Book Description
The Jamun Tree and other stories on the environment provides an insider's viewfrom the villages, of work related to natural resource management. It describes the process by which farmers were motivated and involved to regard the work to be done as their own. It is a narration of the personal experience of people in those village areas where the author worked.Starting the endeavour with just 95 farmers on a mere 18 hectares land, the programme has benefitted over 10,000 farmers by reclaiming over 4,600 hectares in just two years. Till date, with the intervention of the World Bank, a total of 6.25 lakh hectares has been reclaimed and the work is still on. The action taken found an echo with local people as it followed the need of the hour, right there in the field, with innovative techniques and new ideas.
Environment Chronicles
Author:
Publisher: The Energy and Resources Institute (TERI)
ISBN: 817993358X
Category : Juvenile Nonfiction
Languages : en
Pages : 266
Book Description
This unique collection of stories from across India, South Asia, and the world brings to you personal accounts of struggle, survival, trust, and hope for a better tomorrow. From the pollution-choked rivers in our cities, contamination in our food, to the carbon footprint of the US elections; from the promise of smokeless chulhas to the scenario in which we run out of oil; from the slow death of our historical heritage to the plight of the magnificent big cats, this thorough, complete, and meaningful anthology takes a broad sweep over the past few years to highlight and present the best and the biggest stories.
Publisher: The Energy and Resources Institute (TERI)
ISBN: 817993358X
Category : Juvenile Nonfiction
Languages : en
Pages : 266
Book Description
This unique collection of stories from across India, South Asia, and the world brings to you personal accounts of struggle, survival, trust, and hope for a better tomorrow. From the pollution-choked rivers in our cities, contamination in our food, to the carbon footprint of the US elections; from the promise of smokeless chulhas to the scenario in which we run out of oil; from the slow death of our historical heritage to the plight of the magnificent big cats, this thorough, complete, and meaningful anthology takes a broad sweep over the past few years to highlight and present the best and the biggest stories.
Digital Cities Roadmap
Author: Arun Solanki
Publisher: John Wiley & Sons
ISBN: 1119792053
Category : Computers
Languages : en
Pages : 546
Book Description
DIGITAL CITIES ROADMAP This book details applications of technology to efficient digital city infrastructure and its planning, including smart buildings. Rapid urbanization, demographic changes, environmental changes, and new technologies are changing the views of urban leaders on sustainability, as well as creating and providing public services to tackle these new dynamics. Sustainable development is an objective by which the processes of planning, implementing projects, and development is aimed at meeting the needs of modern communities without compromising the potential of future generations. The advent of Smart Cities is the answer to these problems. Digital Cities Roadmap provides an in-depth analysis of design technologies that lay a solid foundation for sustainable buildings. The book also highlights smart automation technologies that help save energy, as well as various performance indicators needed to make construction easier. The book aims to create a strong research community, to have a deep understanding and the latest knowledge in the field of energy and comfort, to offer solid ideas in the nearby future for sustainable and resilient buildings. These buildings will help the city grow as a smart city. The smart city has also a focus on low energy consumption, renewable energy, and a small carbon footprint. Audience The information provided in this book will be of value to researchers, academicians and industry professionals interested in IoT-based architecture and sustainable buildings, energy efficiency and various tools and methods used to develop green technologies for construction in smart cities.
Publisher: John Wiley & Sons
ISBN: 1119792053
Category : Computers
Languages : en
Pages : 546
Book Description
DIGITAL CITIES ROADMAP This book details applications of technology to efficient digital city infrastructure and its planning, including smart buildings. Rapid urbanization, demographic changes, environmental changes, and new technologies are changing the views of urban leaders on sustainability, as well as creating and providing public services to tackle these new dynamics. Sustainable development is an objective by which the processes of planning, implementing projects, and development is aimed at meeting the needs of modern communities without compromising the potential of future generations. The advent of Smart Cities is the answer to these problems. Digital Cities Roadmap provides an in-depth analysis of design technologies that lay a solid foundation for sustainable buildings. The book also highlights smart automation technologies that help save energy, as well as various performance indicators needed to make construction easier. The book aims to create a strong research community, to have a deep understanding and the latest knowledge in the field of energy and comfort, to offer solid ideas in the nearby future for sustainable and resilient buildings. These buildings will help the city grow as a smart city. The smart city has also a focus on low energy consumption, renewable energy, and a small carbon footprint. Audience The information provided in this book will be of value to researchers, academicians and industry professionals interested in IoT-based architecture and sustainable buildings, energy efficiency and various tools and methods used to develop green technologies for construction in smart cities.
Synergistic Design of Sustainable Built Environments
Author: Chitrarekha Kabre
Publisher: CRC Press
ISBN: 9780367615741
Category : Buildings
Languages : en
Pages : 402
Book Description
This book is a practical tool or handbook for architects, building professionals, researchers and students that explains and demonstrates how design wisdom of passive solar architecture can be integrated with the best of modern technological advancement to create sustainable and regenerative designed humane architecture.
Publisher: CRC Press
ISBN: 9780367615741
Category : Buildings
Languages : en
Pages : 402
Book Description
This book is a practical tool or handbook for architects, building professionals, researchers and students that explains and demonstrates how design wisdom of passive solar architecture can be integrated with the best of modern technological advancement to create sustainable and regenerative designed humane architecture.
Sustainable Building Design
Author: Chitrarekha Kabre
Publisher: Springer
ISBN: 9811046182
Category : Technology & Engineering
Languages : en
Pages : 344
Book Description
This book bridges the gap between research and practice in the area of sustainable design of buildings, exploring the passive (climate-responsive) design and thermal behavior of buildings and ways to incorporate these enhancements in architectural and civil engineering practice. It presents climatic data and its analysis in a readily usable form and shows ways in which such data can be used to achieve passive (climate-responsive) and sustainable building design. The book presents case studies of sustainable building in each of five climatic zones of India. The book includes climatic data from 62 cities in India and describes how it can be synthesized in sustainable building design. The book can serve as a practical tool or handbook for architects, engineers, and designers, providing them with an understanding of the physical phenomena involved and a means for suitably implementing and applying passive (climate-responsive) design principles. It also offers a valuable resource for researchers, students, and policymakers working in the area of sustainable building design and construction.
Publisher: Springer
ISBN: 9811046182
Category : Technology & Engineering
Languages : en
Pages : 344
Book Description
This book bridges the gap between research and practice in the area of sustainable design of buildings, exploring the passive (climate-responsive) design and thermal behavior of buildings and ways to incorporate these enhancements in architectural and civil engineering practice. It presents climatic data and its analysis in a readily usable form and shows ways in which such data can be used to achieve passive (climate-responsive) and sustainable building design. The book presents case studies of sustainable building in each of five climatic zones of India. The book includes climatic data from 62 cities in India and describes how it can be synthesized in sustainable building design. The book can serve as a practical tool or handbook for architects, engineers, and designers, providing them with an understanding of the physical phenomena involved and a means for suitably implementing and applying passive (climate-responsive) design principles. It also offers a valuable resource for researchers, students, and policymakers working in the area of sustainable building design and construction.
State of the World
Author: Worldwatch Institute
Publisher:
ISBN: 9781610915694
Category : City planning
Languages : en
Pages : 414
Book Description
This volume first puts our current moment in context, tracing cities in the arc of human history. It also examines the basic structural elements of every city: materials and fuels; people and economics; and biodiversity. In part two, professionals working on some of the world's most inventive urban sustainability projects share their first-hand experience. Success stories come from places as diverse as Ahmedabad, India; Freiburg, Germany; and Shanghai, China. In many cases, local people are acting to improve their cities, even when national efforts are stalled. Parts three and four examine cross-cutting issues that affect the success of all cities. Topics range from the nitty-gritty of handling waste and developing public transportation to civic participation and navigating dysfunctional government. Throughout, readers discover the most pressing challenges facing communities and the most promising solutions currently being developed. The result is a snapshot of cities today and a vision for global urban sustainability tomorrow.
Publisher:
ISBN: 9781610915694
Category : City planning
Languages : en
Pages : 414
Book Description
This volume first puts our current moment in context, tracing cities in the arc of human history. It also examines the basic structural elements of every city: materials and fuels; people and economics; and biodiversity. In part two, professionals working on some of the world's most inventive urban sustainability projects share their first-hand experience. Success stories come from places as diverse as Ahmedabad, India; Freiburg, Germany; and Shanghai, China. In many cases, local people are acting to improve their cities, even when national efforts are stalled. Parts three and four examine cross-cutting issues that affect the success of all cities. Topics range from the nitty-gritty of handling waste and developing public transportation to civic participation and navigating dysfunctional government. Throughout, readers discover the most pressing challenges facing communities and the most promising solutions currently being developed. The result is a snapshot of cities today and a vision for global urban sustainability tomorrow.
Green Marketing in Emerging Markets
Author: Chipo Mukonza
Publisher: Springer Nature
ISBN: 303074065X
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.
Publisher: Springer Nature
ISBN: 303074065X
Category : Business & Economics
Languages : en
Pages : 302
Book Description
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution. This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies. Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria. Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.