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Author: Esakki, Thangasamy
Publisher: IGI Global
ISBN: 1522523324
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Author: Esakki, Thangasamy
Publisher: IGI Global
ISBN: 1522523324
Category : Business & Economics
Languages : en
Pages : 319
Get Book Here
Book Description
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522561935
Category : Business & Economics
Languages : en
Pages : 1689
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Book Description
The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522579168
Category : Business & Economics
Languages : en
Pages : 1718
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Book Description
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.
Author: Khosrow-Pour D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1799834743
Category : Business & Economics
Languages : en
Pages : 2734
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Book Description
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
Author: Donald A. Fuller
Publisher: SAGE
ISBN: 0761912193
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799890333
Category : Architecture
Languages : en
Pages : 562
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Book Description
When it comes to architecture, there has been a focus on sustainable buildings and human well-being in the built environment. Buildings should not only be environmentally friendly and sustainable, but dually focused on human health, wellness, and experience. This includes considerations into the quality of buildings, ranging from ventilation to thermal comfort, along with environment considerations such as energy usage and material selection. Specific architectural choices and design for buildings can either contribute to or negatively impact both society and the environment, leading research in the field of architecture to be focused on environmental and societal well-being in accordance with the built environment. The Research Anthology on Environmental and Societal Well-Being Considerations in Buildings and Architecture focuses on how the built environment is being constructed to purposefully enhance societal well-being while also maintaining green standards for environmental sustainability. On one side, this book focuses on the specific building choices that can be made for the purpose of human well-being and the occupants who will utilize the building. On the other side, this book also focuses on environmental sustainability from the standpoint of green buildings and environmental concerns. Together, these topics allow this book to have a holistic view of modern architectural choices and design. This book is essential for architects, IT professionals, engineers, contractors, environmentalists, interior designers, civil planners, regional government officials, construction companies, policymakers, practitioners, researchers, academicians, and students interested in architecture and how it can promote environmental and societal well-being.
Author: Ghose Amitabha
Publisher:
ISBN: 9788131414422
Category : Green marketing
Languages : en
Pages : 207
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Book Description
One business area where environmental issues have received a great deal of discussion is marketing. When the society becomes more concerned with the natural environment, businesses have begun to modify their behaviour to address the society s new concer
Author: Das, Ramesh Chandra
Publisher: IGI Global
ISBN: 1522585494
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
Industrial houses have, in recent years, begun to favor green products and financial institutions are funneling investible funds to environmentally friendly industries as a priority. Implementation of green policy to support these changes requires economic as well as political support from various influential countries. Success of green policies will inevitably benefit biodiversity and global environmental health. The Handbook of Research on Economic and Political Implications of Green Trading and Energy Use is a scholarly research publication that presents global perspectives on the impact of green financing and accounting on the health of the environment while highlighting issues related to carbon trading, carbon credit, energy use, and energy efficiency and their impact on economic outputs. This reference features a range of topics including environmental policies and sustainable development and is essential for academicians, environmental scientists, policymakers, political scientists, students, and researchers.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522580646
Category : Technology & Engineering
Languages : en
Pages : 609
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Book Description
In recent years, the global economy has struggled to meet the nutritional needs of a growing populace. In an effort to circumvent a deepening food crisis, it is pertinent to develop new sustainability strategies and practices to provide a stable supply of food resources. Urban Agriculture and Food Systems: Breakthroughs in Research and Practice is an authoritative resource on the latest technological developments in urban agriculture and its ability to supplement current food systems. The content within this publication represents the work of topics such as sustainable production in urban spaces, farming practices, and urban distribution methods. This publication is an ideal reference source for students, professionals, policymakers, researchers, and practitioners interested in recent developments in the areas of agriculture in urban spaces.
Author: Jacquelyn A. Ottman
Publisher: ReadHowYouWant
ISBN: 9780369371126
Category : Green marketing
Languages : en
Pages : 252
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Book Description
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.
