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Author: Ken Jeffery
Publisher:
ISBN: 9781973455295
Category :
Languages : en
Pages : 196
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Book Description
Graphic Design and Print Production Fundamentals was created by the Graphic Communications Open TextbookCollective Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through toproduction is taken into consideration. And while most modern graphic design is created on computers, using designsoftware such as the Adobe suite of products, the ideas and concepts don't stay on the computer. To create in-storesignage, forinstance, the ideas need to be completed in the computersoftware, then progress to an imaging (traditionallyreferred to as printing) process. This is a very wide-reaching and varied group of disciplines. By inviting a group ofselect experts to author the chapters of this textbook, our goal is to specifically focus on different aspects of the designprocess, from creation to production
Author: Ken Jeffery
Publisher:
ISBN: 9781973455295
Category :
Languages : en
Pages : 196
Get Book Here
Book Description
Graphic Design and Print Production Fundamentals was created by the Graphic Communications Open TextbookCollective Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through toproduction is taken into consideration. And while most modern graphic design is created on computers, using designsoftware such as the Adobe suite of products, the ideas and concepts don't stay on the computer. To create in-storesignage, forinstance, the ideas need to be completed in the computersoftware, then progress to an imaging (traditionallyreferred to as printing) process. This is a very wide-reaching and varied group of disciplines. By inviting a group ofselect experts to author the chapters of this textbook, our goal is to specifically focus on different aspects of the designprocess, from creation to production
Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196
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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 2940439036
Category : Design
Languages : en
Pages : 194
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Book Description
The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
Author: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
Category : Design
Languages : en
Pages : 270
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Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Author: Marina Joyce
Publisher:
ISBN: 9780996214988
Category : Graphic arts
Languages : en
Pages : 208
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Book Description
Are you a: Web Designer tasked with print projects,Self-Taught Designer with knowledge gaps,Print Buyer,Business Owner who works with printers,Design Student with clients,Working Pro who needs up-to-date information?...This book is for all of you! After reading this book you will:¿ Know which printing method is most cost effective. ¿ Handle a press-check like a pro!¿ Know when to opt for gang run printing and when not to. ¿ Speak the printer's language to get better results.¿ Know how to proof¿ Understand how your decisions affect the environment¿ Spec the right paperPrinted on 7 different papers!84 Photographs116 Illustrations and ChartsThis is the first book written by a designer for designers in designer-speak! This is not a book about print production. This book addresses the decisions you make while designing that affect printing quality and price. Save time, money and reduce stress, buy this book, the epitome of design education!How to Design:LogosBusiness CardsDirect MailHow to Design for:Digital printing,Large FormatSpecialty TechniquesHow to:Spec paperWork with printers Handle a presscheck and much more!
Author: Katherine A. Hughes
Publisher: CRC Press
ISBN: 042966477X
Category : Computers
Languages : en
Pages : 601
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Book Description
Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics
Author: David Dabner
Publisher: John Wiley & Sons
ISBN: 111884081X
Category : Design
Languages : en
Pages : 689
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Book Description
Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.
Author: Claudia McCue
Publisher:
ISBN: 9780321410184
Category : Computers
Languages : en
Pages : 0
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Book Description
Everything designers need to know to create trouble-free print jobs in one industrial-strength reference!
Author: Wang Shaoqiang
Publisher: Hoaki
ISBN: 9788417656300
Category : Crafts & Hobbies
Languages : en
Pages : 240
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Book Description
Whether you are a graphic designer, a small press or a self-publisher, this publication will tell you everything: from the history of books to the printing and binding techniques, showcasing beautiful contemporary examples. Do you know when the first book was born? Have you ever wondered what are the basic components of a book? And how can we possibly make a book from scratch? Book Design is a publication that answers all these questions. This publication offers an overview of what a book is, how it is made, and how we can improve it with good design and printing techniques. The first two chapters focus more on historical and theoretical knowledge; the last two showcase examples of contemporary book designs, including detailed information and interviews with eight graphic designers from all over the world. It is a must have for those who want to know more about book design, as well as self-publishers and small presses. Editorial graphic design is one of the most comprehensive areas in design and this publication, filled with recent and contemporary examples, will provide you with the ins and outs to render a project from scratch to the finished book.
Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373302
Category : Art
Languages : en
Pages : 179
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Book Description
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.
