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Globalization, Culture, and Branding

Globalization, Culture, and Branding PDF Author: C. Torelli
Publisher: Springer
ISBN: 113733195X
Category : Business & Economics
Languages : en
Pages : 189

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Book Description
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.