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Author: Graham Rhind
Publisher: Routledge
ISBN: 1351933256
Category : Business & Economics
Languages : en
Pages : 631
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Book Description
Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Author: Graham Rhind
Publisher: Routledge
ISBN: 1351933256
Category : Business & Economics
Languages : en
Pages : 631
Get Book Here
Book Description
Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Author: Graham R. Rhind
Publisher: Gower Publishing, Ltd.
ISBN: 9780566084058
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This book enables businesses to understand the difficulties and issues surrounding data collection on an international basis. It explains how to set up, collect and manage name and address data in a business environment from an international perspective. Achieving quality data collection will enable businesses to save money and keep their now sophisticated customers satisfied. The role of the internet and its effect on this area are discussed in detail.
Author: Pat Cochrane
Publisher: Gower Publishing, Ltd.
ISBN: 9780566080890
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
This book will enable you to set up an outbound telephone selling operation either 'from scratch' or by retraining customer service staff in the skills of professional selling over the phone. Straightforward and practical throughout, Pat Cochrane will take you step-by-step through the management issues that need to be addressed. With case studies showing successful best practice from companies like BT, Girobank and Doctor Solomon, this book will show you how to be proactive in selling your company, products and services over the phone.
Author: Dalton Cervo
Publisher: John Wiley & Sons
ISBN: 0470910550
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
Author: Martin Werner
Publisher: Springer Nature
ISBN: 3030554627
Category : Computers
Languages : en
Pages : 633
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Book Description
This handbook covers a wide range of topics related to the collection, processing, analysis, and use of geospatial data in their various forms. This handbook provides an overview of how spatial computing technologies for big data can be organized and implemented to solve real-world problems. Diverse subdomains ranging from indoor mapping and navigation over trajectory computing to earth observation from space, are also present in this handbook. It combines fundamental contributions focusing on spatio-textual analysis, uncertain databases, and spatial statistics with application examples such as road network detection or colocation detection using GPUs. In summary, this handbook gives an essential introduction and overview of the rich field of spatial information science and big geospatial data. It introduces three different perspectives, which together define the field of big geospatial data: a societal, governmental, and governance perspective. It discusses questions of how the acquisition, distribution and exploitation of big geospatial data must be organized both on the scale of companies and countries. A second perspective is a theory-oriented set of contributions on arbitrary spatial data with contributions introducing into the exciting field of spatial statistics or into uncertain databases. A third perspective is taking a very practical perspective to big geospatial data, ranging from chapters that describe how big geospatial data infrastructures can be implemented and how specific applications can be implemented on top of big geospatial data. This would include for example, research in historic map data, road network extraction, damage estimation from remote sensing imagery, or the analysis of spatio-textual collections and social media. This multi-disciplinary approach makes the book unique. This handbook can be used as a reference for undergraduate students, graduate students and researchers focused on big geospatial data. Professionals can use this book, as well as practitioners facing big collections of geospatial data.
Author: J. Johnson
Publisher: Lulu.com
ISBN: 184728602X
Category : Education
Languages : en
Pages : 206
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Book Description
Ver 1.0 was a three-day workshop on public database verification for journalists and social scientists held in Santa Fe, New Mexico USA in April 2006. Ten journalists and 10 statisticians, social scientists, public administrators and computer scientists met to discuss mutual concerns and worked to find solutions. This book contains most of the papers presented and the workproduct of three breakout groups, each investigating a different aspect of the problem.
Author: John Lidstone
Publisher: Gower Publishing, Ltd.
ISBN: 9780566085369
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success.
Author: Mr Terry Hannington
Publisher: Gower Publishing, Ltd.
ISBN: 1409457850
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Author: Nuray Aykin
Publisher: CRC Press
ISBN: 1410611094
Category : Computers
Languages : en
Pages : 393
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Book Description
Today, more and more Web sites are providing content in multiple languages for targeted countries, and more and more products are being designed for cultural differences in mind. However, the concept of cross-cultural design has not yet become a strong force in the practitioners' and educators' agenda. This book looks at techniques, software, tools
Author: Aneace Haddad
Publisher: Gower Publishing, Ltd.
ISBN: 9780566083150
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.
