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Author: Eric Pawson
Publisher: Auckland University Press
ISBN: 1776710142
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
For over a century, New Zealand has built its economy through a series of commodity-based booms—from wood and wool to beef and butter. Now the country faces new challenges. In a world where value is increasingly rooted in capital- and technology-intensive industries, can countries dependent on agriculture really sustain its high living standards by growing crops? This book takes readers out on to farms, orchards, and vineyards, and inside the offices and factories of processors and exporters, to show how innovative New Zealanders are answering these challenges. From Icebreaker clothing to Mr Apple fruit exports, innovative companies are creating high-value, unique products, rooted in particular places, and making pathways to the niche markets where they can realize that value.
Author: Eric Pawson
Publisher: Auckland University Press
ISBN: 1776710142
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
For over a century, New Zealand has built its economy through a series of commodity-based booms—from wood and wool to beef and butter. Now the country faces new challenges. In a world where value is increasingly rooted in capital- and technology-intensive industries, can countries dependent on agriculture really sustain its high living standards by growing crops? This book takes readers out on to farms, orchards, and vineyards, and inside the offices and factories of processors and exporters, to show how innovative New Zealanders are answering these challenges. From Icebreaker clothing to Mr Apple fruit exports, innovative companies are creating high-value, unique products, rooted in particular places, and making pathways to the niche markets where they can realize that value.
Author: Matt Harvey
Publisher: Routledge
ISBN: 1135079749
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Author: Robert Giorgione
Publisher: Lulu.com
ISBN: 1326686550
Category : Biography & Autobiography
Languages : en
Pages : 236
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Book Description
An Epicurean Odyssey: More Sommelier Stories is award-winning sommelier Robert Giorgione's fifth book. It is a personalised journey in food and drink embellished with many mouth-watering anecdotes and delicious recipes and bespoke pairings.
Author:
Publisher:
ISBN:
Category : New Zealand
Languages : en
Pages : 320
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Book Description
Author: Vincent O'Sullivan
Publisher: Victoria University Press
ISBN: 1776562704
Category : Fiction
Languages : en
Pages : 615
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Book Description
Presenting thirty-five stories from seven collections published over more than forty years, Vincent O'Sullivan's Selected Stories is a milestone in the career of one of New Zealand's leading writers.
Author: Pete McDonald
Publisher: Pete McDonald
ISBN: 0473190958
Category : Sports & Recreation
Languages : en
Pages : 1000
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Book Description
Foot-tracks in New Zealand examines the development of walking tracks over two centuries, from the early 19th century to about 2011. Publisher: Pete McDonald Page size: A4 ISBN: 0473190958, 9780473190958 File format: PDF Number of pages: 1000 About: Trails, Tracks, New Zealand, History, Recreation, Land access
Author: Rough Guides
Publisher: Rough Guides UK
ISBN: 0241244137
Category : Travel
Languages : en
Pages : 1173
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Book Description
The Rough Guide to New Zealand is the ultimate guide to this most beautiful of countries. Packed with detailed accounts, crystal-clear maps and stunning full-colour photographs, this new edition brings New Zealand's myriad attractions to life, from the North Island's white-sand beaches and kauri trees to the brooding fiords and penguin colonies of the south. There's insightful coverage on the country's iconic landmarks right through to secluded hot pools and how to pick the best cafés in Wellington, plus expert guidance on everything from Maori culture to multi-day hikes. Author picks and insider tips give you the scoop on the best accommodation for every budget, how to track down Marlborough's tastiest Sauvignon Blancs and where the most delectable Maori hangi can be found.
Author:
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1140
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Book Description
Author: Robert Giorgione
Publisher: Lulu.com
ISBN: 1326228013
Category : Travel
Languages : en
Pages : 256
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Book Description
An Epicurean Odyssey: Another Road Trip Around New Zealand is a personalised journey through food and wine embellished with many mouth-watering anecdotes, recipes and wine pairings.
Author: George Worthington
Publisher:
ISBN:
Category : Electrical engineering
Languages : en
Pages : 1140
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Book Description
