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Author: Joanne Tombrakos
Publisher:
ISBN: 9780984007660
Category :
Languages : en
Pages :
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Book Description
Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
Author: Joanne Tombrakos
Publisher:
ISBN: 9780984007660
Category :
Languages : en
Pages :
Get Book Here
Book Description
Getting clear on the story you want to tell is not an easy feat, but it's an essential part of any branding process - including personal branding - and it's more important than ever before in a world where the first impression you make might very well be online. It requires some soul searching, a lot of introspection, hard work and asking tough questions like who are you, what do you do and why do you do it. But the payoff is huge! When you're crystal clear on the story you want to tell you're on the road to a successful personal brand!It's also the place where most of us trip up. The purpose of the ten exercises in this workbook is to assist you in the process. Be forewarned this will not be easy. Some of the exercises may be more challenging than others. At times you may feel that you've already answered a question. That's done intentionally to help you really hone in on the essence of your brand story. But if you're willing to invest your time in the work, at the end you will have the information you need to get your personal brand story straight both online and offline.In order to take your career and your business where you want it to go, in order to get clear on what we like to call our "personal brand," in order to present yourself in a way that is authentic to you - online and offline - the first thing you need to do is get your story straight. This easy to follow workbook is your first step!
Author: Dr. Yasser Mattar
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 981508478X
Category : Self-Help
Languages : en
Pages : 180
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Book Description
Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118915550
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Author: Park Louis Howell
Publisher: Happy H Press
ISBN: 9781734308112
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Author: Hubert K. Rampersad
Publisher: IAP
ISBN: 1607521814
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Author: David Riemer
Publisher: Greenleaf Book Group
ISBN: 1632994720
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author: Richard Works
Publisher: Richard Floyd Works
ISBN:
Category : Education
Languages : en
Pages : 50
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Book Description
When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Mike Kim
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
