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Author: Bryan K. Orme
Publisher: Research Publishers LLC
ISBN: 9780972729741
Category : Conjoint analysis (Marketing)
Languages : en
Pages : 0
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Book Description
Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Author: Bryan K. Orme
Publisher: Research Publishers LLC
ISBN: 9780972729741
Category : Conjoint analysis (Marketing)
Languages : en
Pages : 0
Get Book Here
Book Description
Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782125
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Author: N. R. Srinivasa Raghavan
Publisher: Springer Science & Business Media
ISBN: 9048128609
Category : Technology & Engineering
Languages : en
Pages : 304
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Book Description
7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in mathematical models used for design and optimization of nondeterministic engineering systems. In general, - certainty can be broadly classi?ed into three types (Bae et al. 2004; Ha-Rok 2004; Klir and Wierman 1998; Oberkampf and Helton 2002; Sentz 2002). The ?rst one is aleatory uncertainty (also referred to as stochastic uncertainty or inherent - certainty) – it results from the fact that a system can behave in random ways. For example, the failure of an engine can be modeled as an aleatory uncertaintybecause the failure can occur at a random time. One cannot predict exactly when the engine will fail even if a large quantity of failure data is gathered (available). The second one is epistemic uncertainty (also known as subjective uncertainty or reducible - certainty) – it is the uncertainty of the outcome of some random event due to lack of knowledge or information in any phase or activity of the modeling process. By gaining information about the system or environmental factors, one can reduce the epistemic uncertainty. For example, a lack of experimental data to characterize new materials and processes leads to epistemic uncertainty.
Author: Stephane Hess
Publisher: Edward Elgar Publishing
ISBN: 1800375638
Category : Business & Economics
Languages : en
Pages : 797
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Book Description
This thoroughly revised second edition Handbook provides an authoritative and in-depth overview of choice modelling, covering essential topics range from data collection through model specification and estimation to analysis and use of results. It aptly emphasises the broad relevance of choice modelling when applied to a multitude of fields, including but not limited to transport, marketing, health and environmental economics.
Author: Damaraju Raghavarao
Publisher: CRC Press
ISBN: 1420099973
Category : Mathematics
Languages : en
Pages : 190
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Book Description
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Author: Natalie Mizik
Publisher: Edward Elgar Publishing
ISBN: 1784716758
Category : Business & Economics
Languages : en
Pages : 713
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Book Description
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Author: Robin Nunkoo
Publisher: Edward Elgar Publishing
ISBN: 1785366289
Category : Business & Economics
Languages : en
Pages : 581
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Book Description
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Author: Neil Bendle
Publisher: Pearson UK
ISBN: 1292360879
Category : Business & Economics
Languages : en
Pages : 494
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Book Description
Author: Constantin Zopounidis
Publisher: Springer Science & Business Media
ISBN: 3540928286
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Multicriteria analysis is a rapidly growing aspect of operations research and management science, with numerous practical applications in a wide range of fields. This book presents all the recent advances in multicriteria analysis, including multicriteria optimization, goal programming, outranking methods, and disaggregation techniques. The latest developments on robustness analysis, preference elicitation, and decision making when faced with incomplete information, are also discussed, together with applications in business performance evaluation, finance, and marketing. Finally, the interactions of multicriteria analysis with other disciplines are also explored, including among others data mining, artificial intelligence, and evolutionary methods.
Author: Ian Cox
Publisher: John Wiley & Sons
ISBN: 0470564091
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
Because of its unique visual emphasis, Visual Six Sigma opens the doors for you to take an active role in data-driven decision making, empowering you to leverage your contextual knowledge to pose relevant questions and make sound decisions. This book shows you how to leverage dynamic visualization and exploratory data analysis techniques to: See the sources of variation in your data Search for clues in your data to construct hypotheses about underlying behavior Identify key drivers and models Shape and build your own real-world Six Sigma experience Whether you work involves a Six Sigma improvement project, a design project, a data-mining inquiry, or a scientific study, this practical breakthrough guide equips you with the strategies, process, and road map to put Visual Six Sigma to work for your company. Broaden and deepen your implementation of Visual Six Sigma with the intuitive and easy-to-use tools found in Visual Six Sigma: Making Data Analysis Lean.
