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Author: Don Rauf
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172951
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
This book shows young people how to develop a career in the future world of social media. Interviews and quotes with industry professionals and leaders show young people how to build their social media resumes and discover their own interests and talents within the field.
Author: Don Rauf
Publisher: The Rosen Publishing Group, Inc
ISBN: 1508172951
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
This book shows young people how to develop a career in the future world of social media. Interviews and quotes with industry professionals and leaders show young people how to build their social media resumes and discover their own interests and talents within the field.
Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 0470651245
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author: Chery Adrien
Publisher: Cherry Adrien
ISBN:
Category : Computers
Languages : en
Pages : 29
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Book Description
BOOK INCLUDES LESSONS AND HACKS FOR Skill 1 : Understanding your Social Media Platform Skill 2 : Content Ideas Search Skill 3 : Content Creation techniques Skill 4 : Advertisement Skill 5 : Lead Generation Skill 6 : SEO Skill 7 : Engagement and Following Growth Bonus : Freelance Job Application Guide
Author: B. J. Mendelson
Publisher: St. Martin's Press
ISBN: 1250017505
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Author: Gary Vaynerchuk
Publisher: Harper Collins
ISBN: 0062273078
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Author: Giovanni Rigters
Publisher: Giovanni Rigters
ISBN:
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
Are you looking for the best way to supplement your monthly income without having to get another job? Are you looking for a way that you can translate your knowledge, skills, and experience into some real cash? Are you looking for a way to improve your income without having to sacrifice your lifestyle? Are you looking for a way to bulletproof your finances, especially in times of financial turmoil? If these questions ring a bell, then this book has the answers you seek! In this book, we will talk about how you can make money by working online, especially in times of financial crisis and turmoil. In these pages, you will find a great deal of actionable ideas and advice that will lead you to get a grip on your finances will help you manage times of financial hardship. Best of all, these are ideas that hit a broad range of topics. We aren’t going to rehash the same old ideas… We are going to discuss how you can make the most of your time and effort, leveraging the powerful technology that is the internet. Here is a small sneak-peek at what you will learn in this book How to make money through freelancing (and what to watch you for) How you can become a photographer How you can earn an income as a teacher How you can leverage your knowledge and experience on social media How you can earn advertising dollars in a myriad of ways How you can make the most of your time on social media How you can create an income stream without investing money upfront How you can earn a decent side income through music How you can exploit your writing skills How you can make some good cash of used or unwanted stuff … and so much more! So, if you are ready to really make money by levering your skills and talents, then the time has come for you to learn how you can make your dreams and plans a reality.
Author: Jamie Turner
Publisher: FT Press
ISBN: 013217300X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
Author: Tom Funk
Publisher: Apress
ISBN: 1430244089
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Barbara Linn Probst
Publisher: Simon and Schuster
ISBN: 1631528912
Category : Fiction
Languages : en
Pages : 335
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Book Description
A chance meeting with a charismatic photographer will forever change Elizabeth’s life. Until she met Richard, Elizabeth's relationship with Georgia O’Keeffe and her little-known Hawaii paintings was purely academic. Now it’s personal. Richard tells Elizabeth that the only way she can truly understand O’Keeffe isn’t with her mind—it’s by getting into O’Keeffe’s skin and reenacting her famous nude photos. In the intimacy of Richard’s studio, Elizabeth experiences a new, intoxicating abandon and fullness. It never occurs to her that the photographs might be made public, especially without her consent. Desperate to avoid exposure—she’s a rising star in the academic world and the mother of young children—Elizabeth demands that Richard dismantle the exhibit. But he refuses. The pictures are his art. His property, not hers. As word of the photos spreads, Elizabeth unwittingly becomes a feminist heroine to her students, who misunderstand her motives in posing. To the university, however, her actions are a public scandal. To her husband, they’re a public humiliation. Yet Richard has reawakened an awareness that’s haunted Elizabeth since she was a child—the truth that cerebral knowledge will never be enough. Now she must face the question: How much is she willing to risk to be truly seen and known?
