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Author: David Imhoof
Publisher: Berghahn Books
ISBN: 178533185X
Category : Art
Languages : en
Pages : 300
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Book Description
For two centuries, Gesamtkunstwerk—the ideal of the “total work of art”—has exerted a powerful influence over artistic discourse and practice, spurring new forms of collaboration and provoking debates over the political instrumentalization of art. Despite its popular conflation with the work of Richard Wagner, Gesamtkunstwerk’s lineage and legacies extend well beyond German Romanticism, as this wide-ranging collection demonstrates. In eleven compact chapters, scholars from a variety of disciplines trace the idea’s evolution in German-speaking Europe, from its foundations in the early nineteenth century to its manifold articulations and reimaginings in the twentieth century and beyond, providing an uncommonly broad perspective on a distinctly modern cultural form.
Author: David Imhoof
Publisher: Berghahn Books
ISBN: 178533185X
Category : Art
Languages : en
Pages : 300
Get Book Here
Book Description
For two centuries, Gesamtkunstwerk—the ideal of the “total work of art”—has exerted a powerful influence over artistic discourse and practice, spurring new forms of collaboration and provoking debates over the political instrumentalization of art. Despite its popular conflation with the work of Richard Wagner, Gesamtkunstwerk’s lineage and legacies extend well beyond German Romanticism, as this wide-ranging collection demonstrates. In eleven compact chapters, scholars from a variety of disciplines trace the idea’s evolution in German-speaking Europe, from its foundations in the early nineteenth century to its manifold articulations and reimaginings in the twentieth century and beyond, providing an uncommonly broad perspective on a distinctly modern cultural form.
Author: Anders V. Munch
Publisher: Aarhus Universitetsforlag
ISBN: 8772194650
Category : Philosophy
Languages : en
Pages : 320
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Book Description
The history of modern design and architecture has seen many attempts to embrace and merge different art forms, and to bring art into the framing of everyday life and the organisation of modern society, in a process understood as total design or total architecture. These attempts were historically based on the romanticist idea of merging all art forms into a uniting and transgressing work of art, mostly associated with – but certainly not limited to – Richard Wagner’s theoretical writings and musical dramas. This utopian dream of the Gesamtkunstwerk, or Total Work of Art, was intended both to bring unity to the people and to bring art into the everyday life of their homes, as well as into factories, cities and even modern media. As a result, the experiments ranged from music, poetry and drama to architecture, design, visual communication and city-planning. These ideas of merging art forms into more immersive and transgressive installations or design interventions to change everyday life are widespread today, but their complex and often problematic roots are mostly ignored. Design and architecture have delivered some of the broadest and most influential experiments with the Gesamtkunstwerk, from garden cities for workers and corporate identity design to the German AEG corporation.
Author: Hilda Meldrum Brown
Publisher: Oxford University Press
ISBN: 019932543X
Category : Music
Languages : en
Pages : 300
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Book Description
The Gesamtkunstwerk ('total work of art'), once a key concept in Wagner studies, has become problematic. This book sheds light on this conundrum by first tracing the development of the concept in the 19th century through selected examples, some of which include combinations of different art forms. It then focuses on the culmination of the Gesamtkunstwerk in Wagner's theories and in the practice of his late music dramas, of which Der Ring des Nibelungen is the most complete representation. Finally, the book contrasts the view of the Ring as a fusion of dramatic text and music with the 20th century trend towards Deconstruction in Wagnerian productions and the importance of R gie. Against this trend a case is made here for a fresh critical approach and a reconsideration of the nature and basis for the fundamental unity which has hitherto been widely perceived in Wagner's Ring. Approaches through Leitmotiv alone are no longer acceptable. However, in conjunction with another principle, Moment, which Wagner insisted on combining with Motive, these can be ingeniously 'staged' and steered to dramatic ends by means of musical dynamics and expressive devices such as accumulation. Analysis of the two Erda scenes demonstrates how this complex combination of resources acts as a powerful means of fusion of the musical and dramatic elements in the Ring and confirms its status as a Gesamtkunstwerk.
Author: Giep Franzen
Publisher: Routledge
ISBN: 1317454677
Category : Business & Economics
Languages : en
Pages : 588
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Book Description
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author: Mari Hvattum
Publisher: Psychology Press
ISBN: 9780415305112
Category : Architecture
Languages : en
Pages : 368
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Book Description
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author: David Roberts
Publisher: Cornell University Press and Cornell University Library
ISBN: 0801460972
Category : Art
Languages : en
Pages : 305
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Book Description
In this groundbreaking book David Roberts sets out to demonstrate the centrality of the total work of art to European modernism since the French Revolution. The total work of art is usually understood as the intention to reunite the arts into the one integrated whole, but it is also tied from the beginning to the desire to recover and renew the public function of art. The synthesis of the arts in the service of social and cultural regeneration was a particularly German dream, which made Wagner and Nietzsche the other center of aesthetic modernism alongside Baudelaire and Mallarmé. The history and theory of the total work of art pose a whole series of questions not only to aesthetic modernism and its utopias but also to the whole epoch from the French Revolution to the totalitarian revolutions of the twentieth century. The total work of art indicates the need to revisit key assumptions of modernism, such as the foregrounding of the autonomy and separation of the arts at the expense of the countertendencies to the reunion of the arts, and cuts across the neat equation of avant-gardism with progress and deconstructs the familiar left-right divide between revolution and reaction, the modern and the antimodern. Situated at the interface between art, religion, and politics, the total work of art invites us to rethink the relationship between art and religion and art and politics in European modernism. In a major departure from the existing literature David Roberts argues for twin lineages of the total work, a French revolutionary and a German aesthetic, which interrelate across the whole epoch of European modernism, culminating in the aesthetic and political radicalism of the avant-garde movements in response to the crisis of autonomous art and the accelerating political crisis of European societies from the 1890s forward.
Author: Anke K. Finger
Publisher: Johns Hopkins University Press
ISBN: 9780801895821
Category : Literary Criticism
Languages : en
Pages : 0
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Book Description
In The Aesthetics of the Total Artwork, artists, curators, and scholars from many countries and fields offer new ways of understanding the history and contemporary importance of the idea of the total artwork, or Gesamtkunstwerk. The term "Gesamtkunstwerk" was introduced in the romantic period. It describes the desire for and practice of combining various art forms into a whole, such as performances that combine text, visual arts, music, dance, and architecture. Richard Wagner was one of the early theorists of the concept, inspiring many modernist artists; yet, due to his ideological significance for the Third Reich, the concept has frequently been associated with totalitarianism since the Second World War. Nonetheless, artistic practice has continued to incorporate all-inclusive tendencies, even while avoiding the term “total artwork.” The contributors to this volume challenge us to think again about the total artwork, daring to suggest that it is alive and well, that it informs current art in ways that are deep, meaningful, contentious, and provocative. The essays come from authors steeped in literary culture, the world of art, philosophy, and music theory. Such diverse perspectives can only stimulate debate in the academy and beyond about the history of the Gesamtkunstwerk and open up paths that may be followed in its future.
Author: Sarah Hegenbart
Publisher: Leuven University Press
ISBN: 9462703582
Category : Art
Languages : en
Pages : 296
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Book Description
Opera Village Africa, a participatory art experiment by the late German multimedia artist Christoph Schlingensief, serves as a testing ground for a critical interrogation of Richard Wagner’s notion of the Gesamtkunstwerk. Sarah Hegenbart traces the path from Wagner’s introduction of the Gesamtkunstwerk in Bayreuth to Schlingensief’s attempt to charge the idea of the total artwork with new meaning by transposing it to the West African country Burkina Faso. Schlingensief developed Opera Village in collaboration with the world-renowned architect Francis Kéré. This final project of Schlingensief is inspired by and illuminates the diverse themes that informed his artistic practice, including coming to terms with the German past, anti-Semitism, critical race theory, and questions of postcolonial (self-)criticism. From Bayreuth to Burkina Faso introduces the notion of the postcolonial Gesamtkunstwerk to disrupt the Eurocentric perspective on art history, exploring how the socio-political force of a postcolonial Gesamtkunstwerk could affect processes of transcultural identity construction. It reveals how Schlingensief translocated the Wagnerian concept to Burkina Faso to address German colonial history and engage with it from the perspective of multidirectional memory cultures.
Author: Boris Groys
Publisher: Verso Books
ISBN: 1844678091
Category : Art
Languages : en
Pages : 145
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Book Description
From the ruins of communism, Boris Groys emerges to provoke our interest in the aesthetic goals pursued with such catastrophic consequences by its founders. Interpreting totalitarian art and literature in the context of cultural history, this brilliant essay likens totalitarian aims to the modernists’ goal of producing world-transformative art. In this new edition, Groys revisits the debate that the book has stimulated since its first publication.
Author: Adrian Daub
Publisher: University of Chicago Press
ISBN: 022608227X
Category : Literary Criticism
Languages : en
Pages : 237
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Book Description
Das Rheingold, Die Walküre, and Siegfried. Parsifal. Tristan und Isolde. Both revered and reviled, Richard Wagner conceived some of the nineteenth century’s most influential operas—and created some of the most indelible characters ever to grace the stage. But over the course of his polarizing career, Wagner also composed volumes of essays and pamphlets, some on topics seemingly quite distant from the opera house. His influential concept of Gesamtkunstwerk—the “total work of art”—famously and controversially offered a way to unify the different media of an opera into a coherent whole. Less well known, however, are Wagner’s strange theories on sexuality—like his ideas about erotic acoustics and the metaphysics of sexual difference. Drawing on the discourses of psychoanalysis, evolutionary biology, and other emerging fields of study that informed Wagner’s thinking, Adrian Daub traces the dual influence of Gesamtkunstwerk and eroticism from their classic expressions in Tristan und Isolde into the work of the generation of composers that followed, including Zemlinsky, d’Albert, Schreker, and Strauss. For decades after Wagner’s death, Daub writes, these composers continued to grapple with his ideas and with his overwhelming legacy, trying in vain to write their way out from Tristan’s shadow.
