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Author: United States. Congress Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2830
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Book Description
Author: United States. Congress Senate
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2830
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1672
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Book Description
Author: Lawrence R. Samuel
Publisher: University of Pennsylvania Press
ISBN: 0812204875
Category : History
Languages : en
Pages : 234
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Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.
Author: European Commission for Democracy through Law
Publisher: Council of Europe
ISBN: 9789287166784
Category : Social Science
Languages : en
Pages : 318
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Book Description
Mutual understanding and acceptance is perhaps the main challenge of modern society. Diversity is undoubtedly an asset, but cohabiting with people of different backgrounds and ideals calls for a new ethic of responsible intercultural relations, in Europe and in the World. This book tries to answer a series of pertinent and poignant questions arising from these issues, such as whether it is still possible to criticise ideas when this may be considered hurtful to certain religious feelings; whether society is hostage to the excessive sensitivity of certain individuals; or what legal responses there may be to these phenomena, and whether criminal law is the only answer.
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1482
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Author: Theodore Saloutos
Publisher:
ISBN:
Category :
Languages : en
Pages : 476
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Book Description
Author: Cornelia Isler-Kerényi
Publisher: BRILL
ISBN: 9004270124
Category : Religion
Languages : en
Pages : 310
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Book Description
Dionysos, with his following of satyrs and women, was a major theme in a big part of the figure painted pottery in 500-300 B.C. Athens. As an original testimonial of their time, the imagery on these vases convey what this god meant to his worshippers. It becomes clear that he was not only appropriate for wine, wine indulgence, ecstasy and theatre. Rather, he was presenton many, both happy and sad, occasions. The vase painters have emphasized different aspects of Dionysos for their customers inside and outside of Athens, depending on the political and cultural situation.
Author: Andreas P. Antonopoulos
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311072524X
Category : Literary Criticism
Languages : en
Pages : 967
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Book Description
The origins of satyr drama, and particularly the reliability of the account in Aristotle, remains contested, and several of this volume’s contributions try to make sense of the early relationship of satyr drama to dithyramb and attempt to place satyr drama in the pre-Classical performance space and traditions. What is not contested is the relationship of satyr drama to tragedy as a required cap to the Attic trilogy. Here, however, how Aeschylus, Sophocles, and Euripides (to whom one complete play and the preponderance of the surviving fragments belong) envisioned the relationship of satyr drama to tragedy in plot, structure, setting, stage action and language is a complex subject tackled by several contributors. The playful satyr chorus and the drunken senility of Silenos have always suggested some links to comedy and later to Atellan farce and phlyax. Those links are best examined through language, passages in later Greek and Roman writers, and in art. The purpose of this volume is probe as many themes and connections of satyr drama with other literary genres, as well as other art forms, putting satyr drama on stage from the sixth century BC through the second century AD. The editors and contributors suggest solutions to some of the controversies, but the volume shows as much that the field of study is vibrant and deserves fuller attention.
Author: Eleana Yalouri
Publisher: Berg Publishers
ISBN: 9781859735954
Category : Architecture
Languages : en
Pages : 268
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Book Description
The Acropolis in Athens has captured the imaginations of readers, writers and travellers for centuries and every year draws crowds from all over the world. One of the world's most famous heritage sites, it has long been a national monument of Greece and a potent symbol of western civilization. But the Acropolis is typically viewed in the context of 5th-century-BC Athenian society, while the multiple local and international meanings and identities that the site shapes today are overlooked. This book looks at the meaning of the Acropolis in contemporary Greece. How are global ideas adopted and adapted by local cultures? How do Greeks deal with the national and international features of their ancient classical heritage? How do the global cultural constructions surrounding the Acropolis become part of local practices which project Greek cultural difference?The author examines this historic site as a powerful agent for negotiations of power on an international level. Drawing from a wide range of sources as well as original fieldwork, this handsomely illustrated book will make compelling reading for anyone interested in heritage issues, archaeology, anthropology material culture studies, and tourism.
Author: Elodie Paillard
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110716550
Category : Literary Criticism
Languages : en
Pages : 317
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Book Description
The aim of this book is to explore the definition(s) of ‘theatre’ and ‘metatheatre’ that scholars use when studying the ancient Greek world. Although in modern languages their meaning is mostly straightforward, both concepts become problematical when applied to ancient reality. In fact, ‘theatre’ as well as ‘metatheatre’ are used in many different, sometimes even contradictory, ways by modern scholars. Through a series of papers examining questions related to ancient Greek theatre and dramatic performances of various genres the use of those two terms is problematized and put into question. Must ancient Greek theatre be reduced to what was performed in proper theatre-buildings? And is everything was performed within such buildings to be considered as ‘theatre’? How does the definition of what is considered as theatre evolve from one period to the other? As for ‘metatheatre’, the discussion revolves around the interaction between reality and fiction in dramatic pieces of all genres. The various definitions of ‘metatheatre’ are also explored and explicited by the papers gathered in this volume, as well as the question of the distinction between paratheatre (understood as paratragedy/comedy) and metatheatre. Readers will be encouraged by the diversity of approaches presented in this book to re-think their own understanding and use of ‘theatre’ and ‘metatheatre’ when examining ancient Greek reality.
