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Author: Zhixian George Yi
Publisher: Chandos Publishing
ISBN: 0081008147
Category : Social Science
Languages : en
Pages : 154
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Book Description
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive
Author: Zhixian George Yi
Publisher: Chandos Publishing
ISBN: 0081008147
Category : Social Science
Languages : en
Pages : 154
Get Book Here
Book Description
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive
Author: Frank Donnelly
Publisher: SAGE Publications
ISBN: 1544355440
Category : Social Science
Languages : en
Pages : 562
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Book Description
The United States census provides researchers, students, and the public with some of the richest and broadest information available about the American people. Exploring the U.S. Census by Frank Donnelly gives social science students and researchers alike the tools to understand, extract, process, and analyze data from the decennial census, the American Community Survey, and other data collected by the U.S. Census Bureau. More than just a data collection exercise performed every ten years, the census is a series of datasets updated on an ongoing basis. With all that data comes opportunities and challenges: opportunities to teach students the value of census data for studying communities and answering research questions, and the challenges of navigating and comprehending such a massive data source and transforming it into usable information that students and researchers can analyze with basic skills and software. Just as important as showing what the census can tell social researchers is showing how to ask good questions of census data. Exploring the U.S. Census provides a thorough background on the data collection methods, structures, and potential pitfalls of the census for unfamiliar researchers, collecting information previously available only in widely disparate sources into one handy guide. Hands-on, applied exercises at the end of the chapters help readers dive into the data. The first chapter of the book places the census into context, discussing the history and the role of the census in society as well as in the larger universe of government, open, and big data. The book then moves onto the essentials of the data structure including the variety of sources and searching mechanisms, geography from nation down to zip code, and the fundamental subject categories (social, economic, and geographic) that are used for summarizing data in all of the various datasets. The next section delves into the individual datasets, discussing the purpose and structure of each, with separate chapters devoted to the decennial census, ACS, Population Estimates Program, and business datasets. A final chapter for this section pulls everything together, with a focus on writing and presenting your research on the data. The final section covers advanced topics and applications including mapping, geographic information systems, creating new variables and measures from census data, historical census data, and microdata. Along the way, the author shows how best to analyze census data with open-source software and tools, such as QGIS geographic information system, LibreOffice® Calc, and the DB Browser for SQLite®. Readers can freely evaluate the data on their own computers, in keeping with the free and open data provided by the Census Bureau. By placing the census in the context of the open data movement, this text makes the history and practice of the census relevant so readers can understand what a crucial resource the United States census is for research and knowledge.
Author: Kristen M. Crossett
Publisher:
ISBN:
Category : Coral reef ecology
Languages : en
Pages : 68
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Book Description
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309170141
Category : Social Science
Languages : en
Pages : 207
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Book Description
"Quality of life"..."livability"..."sense of place." Communities across America are striving to define these terms and to bring them to life, as they make decisions about transportation systems and other aspects of planning and development. Community and Quality of Life discusses important concepts that undergird community life and offers recommendations for collaborative planning across space and time. The book explores: Livability as an ensemble concept, embracing notions such as quality of place and sustainability. It discusses how to measure the "three legs" of livability (social, economic, ecological) while accounting for politics and personal values. And the book examines how to translate broad ideas about livability into guidelines for policymaking Place as more than location, including the natural, human-built, and social environments. The book discusses the impact of population changes over time, the links between regional and local identity, and other issues Tools for decision making in transportation and community planning. It reviews a variety of decision models and tools such as geographic information systems (GIS)â€"as well as public and private sources of relevant data. Including several case examples, this book will be important to planners, planning decision makers, planning educators and students, social scientists, community activists, and interested individuals.
Author: David A. Plane
Publisher: Wiley
ISBN: 9780471510147
Category : Social Science
Languages : en
Pages : 448
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Book Description
Concentrates on both applied demographic and planning techniques which rely upon geographical aspects of population data. Describes methods used to assess the impact of population change on facility demand, school enrollment, changes in product market, transportation and recreation demand forecasting. Applied problems expose students to hands-on planning problems. Questions and solutions use actual data.
Author: Larry H. Long
Publisher:
ISBN:
Category : Migration, Internal
Languages : en
Pages : 56
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Book Description
This is the second in a series of analytical reports prepared by demographers in the Bureau of the Census. These occasional papers include broad speculative analysis and illustrative hypotheses by the authors as an aid in understanding the stati.
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 388
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Book Description
Includes subject area sections that describe all pertinent census data products available, i.e. "Business--trade and services", "Geography", "Transportation," etc.
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : Census districts
Languages : en
Pages : 412
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Book Description
Author: Alan H. Peters
Publisher: Esri Press
ISBN:
Category : Political Science
Languages : en
Pages : 342
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Book Description
Seeking to demystify the census and explaining the potential of GIS for understanding people, places, and local economies, this guide explains how geographic information systems (GIS) can significantly ease data management, allowing for new ways to analyze and present relationships among variables.
Author: Cynthia A. Brewer
Publisher:
ISBN:
Category : Minorities
Languages : en
Pages : 118
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Book Description
