Author: Adolf Bernhard Marx
Publisher:
ISBN:
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
Author: Adolf Bernhard Marx
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Adolf Bernhard Marx
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 131
Get Book Here
Book Description
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 552
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 712
Get Book Here
Book Description
Author: Mary Burnham
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1656
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1644
Get Book Here
Book Description
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1892
Get Book Here
Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author:
Publisher:
ISBN:
Category : College yearbooks
Languages : en
Pages : 536
Get Book Here
Book Description
Author: College journal, Georgetown university
Publisher:
ISBN:
Category :
Languages : la
Pages : 52
Get Book Here
Book Description