Fundamentals of Copy & Layout PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Fundamentals of Copy & Layout PDF full book. Access full book title Fundamentals of Copy & Layout by Albert C. Book. Download full books in PDF and EPUB format.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Advertising copy
Languages : en
Pages : 250
Get Book
Book Description
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Advertising copy
Languages : en
Pages : 250
Get Book
Book Description
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN: 9780844230283
Category : Art
Languages : en
Pages : 278
Get Book
Book Description
Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230245
Category : Business & Economics
Languages : en
Pages : 292
Get Book
Book Description
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230221
Category : Art
Languages : en
Pages : 300
Get Book
Book Description
This book offers clear, concise information to lead you through the copy and layout process for advertisements in newspapers, consumer magazines, direct response, outdoor, television, radio, and interactive media. An essential resource for anyone in the field, this book highlights the philosophies of advertising's great names such as Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, Rosser Reeves, and others. This hands-on manual provides self-quizzes, assignments, and cases to let you try your hand at solving actual copy and layout problems. A comprehensive glossary rounds out the volume.
Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
Get Book
Book Description
Author: Jens Lienig
Publisher: Springer Nature
ISBN: 3030392848
Category : Technology & Engineering
Languages : en
Pages : 319
Get Book
Book Description
This book covers the fundamental knowledge of layout design from the ground up, addressing both physical design, as generally applied to digital circuits, and analog layout. Such knowledge provides the critical awareness and insights a layout designer must possess to convert a structural description produced during circuit design into the physical layout used for IC/PCB fabrication. The book introduces the technological know-how to transform silicon into functional devices, to understand the technology for which a layout is targeted (Chap. 2). Using this core technology knowledge as the foundation, subsequent chapters delve deeper into specific constraints and aspects of physical design, such as interfaces, design rules and libraries (Chap. 3), design flows and models (Chap. 4), design steps (Chap. 5), analog design specifics (Chap. 6), and finally reliability measures (Chap. 7). Besides serving as a textbook for engineering students, this book is a foundational reference for today’s circuit designers. For Slides and Other Information: https://www.ifte.de/books/pd/index.html
Author: Elise Moss
Publisher: SDC Publications
ISBN: 1630575267
Category : Computers
Languages : en
Pages : 556
Get Book
Book Description
• Designed for new users of AutoCAD Architecture 2023 • Uses a tutorial style that progresses with each chapter • Guides you through building a completed 3 bedroom, 2 bathroom house • Includes quizzes and practice exams This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2023 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Author: Edward John Phillips
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 280
Get Book
Book Description
A step-by-step guide to planning new factories and plant rearrangements, this book describes proven analytical methods for: Calculating space requirements, Activity-pair relationships, Materials handling analysis, Generating alternative layout. This proven strategy masterfully weaves together the very best elements of layout methods for manufacturing cells, JIT, demand-flow and constraint-based flow manufacturing philosophies, in addition to traditional job shop and assembly line operations. Learn how to methodically reduce or totally rid a design of profit eroders during the plan/design of a cost efficient manufacturing layout.
Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 0596008031
Category : Computers
Languages : en
Pages : 352
Get Book
Book Description
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author: Elise Moss
Publisher: SDC Publications
ISBN: 1585037451
Category : Computers
Languages : en
Pages : 232
Get Book
Book Description
This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2013 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
