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Author: Tom Marcoux
Publisher:
ISBN: 9780980051186
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
Do you want to kick your marketing into high gear for more profits? Want to feel great about your business? Uncover your Hidden Strengths and learn to market with ease and effectiveness. Overcome procrastination. Fascinate the public and transform them into loyal customers. This classic book, now in its second edition, motivates you to take action and teaches you how to create compelling marketing campaigns. Co-author Linda L. Chappo shares the techniques that allowed her to become so successful that she sold her business and traveled the world. Co-author Tom Marcoux, dubbed "the Personal Branding Instructor" by the San Francisco Examiner, addressed MBA students at Stanford University and six audiences at the National Association of Broadcasters Conferences. Together, Chappo and Marcoux bring you a revolutionary system that uses the strengths you already have to break through inner barriers. Learn to market on a new level. Engage your heart and spirit. Stand out from competitors and feel great doing it. Inside, you will find insightful articles by top authors including Brian Tracy, Mark Sanborn, Jill Lublin, Raleigh Pinskey, Tony Alessandra and nineteen others. Refine your marketing skills. Take action with social media by using tips about Twitter, Facebook and blogs. Today, you can unleash your hidden potential with Full Strength Marketing.
Author: Tom Marcoux
Publisher:
ISBN: 9780980051186
Category : Business & Economics
Languages : en
Pages : 492
Get Book Here
Book Description
Do you want to kick your marketing into high gear for more profits? Want to feel great about your business? Uncover your Hidden Strengths and learn to market with ease and effectiveness. Overcome procrastination. Fascinate the public and transform them into loyal customers. This classic book, now in its second edition, motivates you to take action and teaches you how to create compelling marketing campaigns. Co-author Linda L. Chappo shares the techniques that allowed her to become so successful that she sold her business and traveled the world. Co-author Tom Marcoux, dubbed "the Personal Branding Instructor" by the San Francisco Examiner, addressed MBA students at Stanford University and six audiences at the National Association of Broadcasters Conferences. Together, Chappo and Marcoux bring you a revolutionary system that uses the strengths you already have to break through inner barriers. Learn to market on a new level. Engage your heart and spirit. Stand out from competitors and feel great doing it. Inside, you will find insightful articles by top authors including Brian Tracy, Mark Sanborn, Jill Lublin, Raleigh Pinskey, Tony Alessandra and nineteen others. Refine your marketing skills. Take action with social media by using tips about Twitter, Facebook and blogs. Today, you can unleash your hidden potential with Full Strength Marketing.
Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Author: Jeff Beals
Publisher: Keynote Publishing LLC
ISBN: 9780979743801
Category : Conduct of life
Languages : en
Pages : 0
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Book Description
Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories
Author: Ray Jutkins
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket
Author: Jon Mowat
Publisher: Kogan Page Publishers
ISBN: 0749481587
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Author: Bruce M. Stachenfeld
Publisher: Morgan James Publishing
ISBN: 1642791679
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!
Author: Roy A. Young
Publisher: John Wiley & Sons
ISBN: 0470054506
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart
Author: Lara Fawzy
Publisher: FT Press
ISBN: 0132172976
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
Author: Cornelius D. Jones
Publisher: Lulu.com
ISBN: 1312321628
Category : Self-Help
Languages : en
Pages : 94
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Book Description
No matter what field you work in, you need to be able to market yourself. Nothing reveals more about who you are than what you say about yourself. However, if you really want people to stand up and take notice then this is the book for you. You are your own product. What you have to offer potential employers is invaluable and it is up to you to advertise that correctly the first time around. Without solid marketing and presentation of your attributes you will never be afforded the opportunity to showcase your skills to the employer. Here is what I want to do for you; I want to teach you the art of selling and marketing yourself.
Author: Troy Spring
Publisher:
ISBN: 9781514424612
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
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