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Author: Cynthia Lee Henthorn
Publisher: Ohio University Press
ISBN: 0821416774
Category : Advertising
Languages : en
Pages : 385
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Book Description
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Author: Cynthia Lee Henthorn
Publisher: Ohio University Press
ISBN: 0821416774
Category : Advertising
Languages : en
Pages : 385
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Book Description
Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
Author: Patrick Vitale
Publisher: U of Minnesota Press
ISBN: 145296565X
Category : Political Science
Languages : en
Pages : 251
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Book Description
From submarines to the suburbs—the remaking of Pittsburgh during the Cold War During the early Cold War, research facilities became ubiquitous features of suburbs across the United States. Pittsburgh’s eastern and southern suburbs hosted a constellation of such facilities that became the world’s leading center for the development of nuclear reactors for naval vessels and power plants. The segregated communities that surrounded these laboratories housed one of the largest concentrations of nuclear engineers and scientists on earth. In Nuclear Suburbs, Patrick Vitale uncovers how the suburbs shaped the everyday lives of these technology workers. Using oral histories, Vitale follows nuclear engineers and scientists throughout and beyond the Pittsburgh region to understand how the politics of technoscience and the Cold War were embedded in daily life. At the same time that research facilities moved to Pittsburgh’s suburbs, a coalition of business and political elites began an aggressive effort, called the Pittsburgh Renaissance, to renew the region. For Pittsburgh’s elite, laboratories and researchers became important symbols of the new Pittsburgh and its postindustrial economy. Nuclear Suburbs exposes how this coalition enrolled technology workers as allies in their remaking of the city. Offering lessons for the present day, Nuclear Suburbs shows how race, class, gender, and the production of urban and suburban space are fundamental to technoscientific networks, and explains how the “renewal” of industrial regions into centers of the tech economy is rooted in violence and injustice.
Author: Stephen Rowley
Publisher: Springer
ISBN: 1137493283
Category : Performing Arts
Languages : en
Pages : 457
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Book Description
Media depictions of community are enormously influential on wider popular opinion about how people would like to live. In this study, Rowley examines depictions of ideal communities in Hollywood films and television and explores the implications of attempts to build real-world counterparts to such imagined places.
Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1276
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Book Description
Author and subject index to a selected list of periodicals not included in the Readers' guide, and to composite books.
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Matthew J. Bellamy
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773559663
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
For decades, the name Labatt was synonymous with beer in Canada, but no longer. Brewed in the North traces the birth, growth, and demise of one of the nation's oldest and most successful breweries. Opening a window into Canada's complicated relationship with beer, Matthew Bellamy examines the strategic decisions taken by a long line of Labatt family members and professional managers from the 1840s, when John Kinder Labatt entered the business of brewing in the Upper Canadian town of London, to the globalization of the industry in the 1990s. Spotlighting the challenges involved as Labatt executives adjusted to external shocks - the advent of the railway, Prohibition, war, the Great Depression, new forms of competition, and free trade - Bellamy offers a case study of success and failure in business. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing.
Author: Jennifer Le Zotte
Publisher: UNC Press Books
ISBN: 1469631911
Category : Social Science
Languages : en
Pages : 343
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Book Description
In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte traces the origins and meanings of "secondhand style" and explores how buying pre-owned goods went from a signifier of poverty to a declaration of rebellion. Considering buyers and sellers from across the political and economic spectrum, Le Zotte shows how conservative and progressive social activists--from religious and business leaders to anti-Vietnam protesters and drag queens--shrewdly used the exchange of secondhand goods for economic and political ends. At the same time, artists and performers, from Marcel Duchamp and Fanny Brice to Janis Joplin and Kurt Cobain, all helped make secondhand style a visual marker for youth in revolt.
Author: Andrea Vesentini
Publisher: University of Virginia Press
ISBN: 0813941806
Category : Architecture
Languages : en
Pages : 479
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Book Description
Cars, single-family houses, fallout shelters, air-conditioned malls—these are only some of the many interiors making up the landscape of American suburbia. Indoor America explores the history of suburbanization through the emergence of such spaces in the postwar years, examining their design, use, and representation. By drawing on a wealth of examples ranging from the built environment to popular culture and film, Andrea Vesentini shows how suburban interiors were devised as a continuous cultural landscape of interconnected and self-sufficient escape capsules. The relocation of most everyday practices into indoor spaces has often been overlooked by suburban historiography; Indoor America uncovers this latent history and contrasts it with the dominant reading of suburbanization as pursuit of open space. Americans did not just flee the city by getting out of it—they did so also by getting inside. Vesentini chronicles this inner-directed flight by describing three separate stages. The encapsulation of the automobile fostered the nuclear segregation of the family from the social fabric and served as a blueprint for all other interiors. Introverted design increasingly turned the focus of the house inward. Finally, through interiorization, the exterior was incorporated into the all-encompassing interior landscape of enclosed malls and projects for indoor cities. In a journey that features tailfin cars and World’s Fair model homes, Richard Neutra’s glass walls and sitcom picture windows, Victor Gruen’s Southdale Center and the Minnesota Experimental City, Indoor America takes the reader into the heart and viscera of America’s urban sprawl.
Author: Katherine Jellison
Publisher:
ISBN:
Category : Family & Relationships
Languages : en
Pages : 320
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Book Description
Offers a detailed cultural history of weddings in America from 1945 to 2000, exploring the political, social, economic, and demographic events that influenced the traditions and cost associated with weddings in the post-war years.
Author:
Publisher:
ISBN:
Category : Humanities
Languages : en
Pages : 1282
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Book Description
An author and subject index to publications in fields of anthropology, archaeology and classical studies, economics, folklore, geography, history, language and literature, music, philosophy, political science, religion and theology, sociology and theatre arts.
