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From Lascaux to Brooklyn

From Lascaux to Brooklyn PDF Author: Paul Rand
Publisher: Yale University Press
ISBN: 0300230923
Category : Design
Languages : en
Pages : 201

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Book Description
Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.