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Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author:
Publisher:
ISBN:
Category : Liberation theology
Languages : en
Pages : 108
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Book Description
Author: Carolin Müller-Spitzer
Publisher: Walter de Gruyter
ISBN: 311034128X
Category : Language Arts & Disciplines
Languages : en
Pages : 394
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Book Description
Until now, there has been very little research into the use of online dictionaries. In contrast, the market for online dictionaries is increasing both for academic lexicography and for commercial lexicography, with sales figures for printed reference works in continual decline. This has led to a demand for reliable empirical information on how online dictionaries are actually being used and how they could be made more user-friendly. The volume Using Online Dictionaries makes a substantial contribution to closing this research gap. It is divided into four parts: The first part contains articles on fundamental issues: a research review of the empirical studies on digital dictionaries which have already been carried out, and a brief methodological guideline for lexicographical researchers who are interested in conducting their own empirical research. The second part contains the results of two studies that focus on general questions about the use of online dictionaries. It presents empirical data on contexts of dictionary use, on expectations and demands regarding online dictionaries. Furthermore, innovative features, such as the use of multimedia elements or the option of a user-adaptive interface and questions of design were assessed empirically. The third part of this volume comprises more specific studies of online dictionaries: an eye-tracking study evaluating the new web design of the dictionary portal OWID and a log file study which tries to get to the bottom of the following question: Do dictionary users look up frequent words, or put differently, is there a connection between how often a word is looked up and how often it appears in a corpus? In the last chapter of this thematic section, the question of how users judge the combination of a written paraphrase and an additional illustration in illustrated online dictionaries is addressed. The last part focuses on the use of monolingual dictionaries, in particular the German online dictionary elexiko. In this context, two online questionnaire-based studies were carried out. The empirical studies were conducted in the form of online surveys combining questionnaires and experimental elements and in the form of laboratory studies using eye-tracking technology as well as using observational methods such as log file analyses. Regarding the comprehensive research framework, this volume can be relevant to lexicographers, metalexicographers and linguists who are interested in the use of (online) dictionaries and in the development and exploration of lexicographical data for the internet, as well as linguists interested in empirical methods. It addresses a broad expert audience by presenting an academic subject which is currently the focus of much discussion.
Author: Sylviane Granger
Publisher: Oxford University Press
ISBN: 0199654867
Category : Computers
Languages : en
Pages : 532
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Book Description
Professional and academic lexicographers present and discuss innovations, ideas, and developments in all aspects of electronic lexicography including dictionary-writing systems and the integration of corpora for every kind of dictionary in every format.
Author: Vanessa M. Gezari
Publisher: Simon and Schuster
ISBN: 1439177392
Category : History
Languages : en
Pages : 369
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Book Description
Part of the Pentagon's most daring and controversial attempt since Vietnam to bring social science to the Afghanistan battlefield, three tough-minded American civilians find their humanity tested and their lives forever changed by this little-known mission.
Author: Mark Janse
Publisher: John Benjamins Publishing
ISBN: 9027275297
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
Languages are dying at an alarming rate all over the world. Estimates range from 50% to as much as 90% by the end of the century. This collection of original papers tries to strike a balance between theoretical, practical and descriptive approaches to language death and language maintenance. It provides overviews of language endangerment in Africa, Eurasia, and the Greater Pacific Area. It also presents case studies of endangered languages from various language families. These descriptive case studies not only provide data on the degree of endangerment and the causes of language death, but also provide a general sociolinguistic and typological characterization the language(s) under discussion and the prospects of language maintenance (if any). The volume will be of interest to all those concerned with the ongoing extinction of the world’s linguistic diversity.
Author: William Frawley
Publisher: Univ of California Press
ISBN: 9780520229969
Category : Foreign Language Study
Languages : en
Pages : 466
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Book Description
A collection of essays about the theory and practice of Native American lexicography, and more specifically the making of dictionaries, by some of the top scholars working in Native American language studies.
Author: Pedro A. Fuertes-Olivera
Publisher: A&C Black
ISBN: 1441128069
Category : Reference
Languages : en
Pages : 357
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Book Description
This book looks at current research and future directions in e-lexicography. Online dictionaries and reference tools are increasingly prevalent in a digitized and internet-led era in language study that has embraced computational linguistics. This book responds with theoretical and practical analysis of key topics, from a global range of contributors. Since COBUILD in the 1980s, lexicographers have found it essential to engage with and utilize electronic computational tools. Internet dictionaries, online reference tools and even search engine optimization demand a knowledge of electronic lexicography and force a reassessment of the field. This volume looks at, amongst other topics: • Polyfunctional versus monofunctional dictionary tools • Developing theories of lexicography for electronic mediums • Distinguishing between the database and the dictionary • Online dictionaries not as data repositories but as sophisticated search engines This volume will appeal to scholars in lexicography and to practicing lexicographers.
Author: Jeanette Sakel
Publisher: Cambridge University Press
ISBN: 0521837278
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
A handy beginner's guide to linguistic fieldwork - from the preparation of the work to the presentation of the results.
Author: Leanne Hinton
Publisher:
ISBN: 9789004254497
Category : Language revival
Languages : en
Pages : 0
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Book Description
With world-wide environmental destruction and globalization of economy, a few languages, especially English, are spreading, while thousands others are disappearing, taking with them cultural, philosophical and environmental knowledge systems and oral literatures. This book serves as a manual of effective practices in language revitalization. This book was previously published by Academic Press under ISBN 978-01-23-49354-5.
