Author: S. Bridgewater
Publisher: Springer
ISBN: 0230281362
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Football Brands
Author: S. Bridgewater
Publisher: Springer
ISBN: 0230281362
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Publisher: Springer
ISBN: 0230281362
Category : Business & Economics
Languages : en
Pages : 202
Book Description
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Brand NFL
Author: Michael Oriard
Publisher: Univ of North Carolina Press
ISBN: 0807899658
Category : Sports & Recreation
Languages : en
Pages : 343
Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Publisher: Univ of North Carolina Press
ISBN: 0807899658
Category : Sports & Recreation
Languages : en
Pages : 343
Book Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Routledge Handbook of Football Business and Management
Author: Simon Chadwick
Publisher: Routledge
ISBN: 1351262785
Category : Business & Economics
Languages : en
Pages : 600
Book Description
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Publisher: Routledge
ISBN: 1351262785
Category : Business & Economics
Languages : en
Pages : 600
Book Description
Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
The Brand Challenge
Author: Kartikeya Kompella
Publisher: Kogan Page Publishers
ISBN: 074947016X
Category : Business & Economics
Languages : en
Pages : 362
Book Description
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
Publisher: Kogan Page Publishers
ISBN: 074947016X
Category : Business & Economics
Languages : en
Pages : 362
Book Description
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
Routledge Handbook of Football Marketing
Author: Nicolas Chanavat
Publisher: Taylor & Francis
ISBN: 1351972367
Category : Business & Economics
Languages : en
Pages : 465
Book Description
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
Publisher: Taylor & Francis
ISBN: 1351972367
Category : Business & Economics
Languages : en
Pages : 465
Book Description
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. Covering developments in sponsorship, marketing communications, CRM, strategic marketing, international marketing and digital media, it features authors and cases from countries including the UK, US, France, Spain, Germany, Italy, China and Japan.
The Future of Brands
Author: Rita Clifton
Publisher: NYU Press
ISBN: 9780814737668
Category : Business & Economics
Languages : en
Pages : 186
Book Description
"It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.
Publisher: NYU Press
ISBN: 9780814737668
Category : Business & Economics
Languages : en
Pages : 186
Book Description
"It concludes with some key observations for successful brand owners of the future, and will be essential reading for anyone interested in the future of brands and branding."--BOOK JACKET.
A Research Agenda for Place Branding
Author: Dominic Medway
Publisher: Edward Elgar Publishing
ISBN: 1839102853
Category : Business & Economics
Languages : en
Pages : 352
Book Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Publisher: Edward Elgar Publishing
ISBN: 1839102853
Category : Business & Economics
Languages : en
Pages : 352
Book Description
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
The Global Football League
Author: P. Millward
Publisher: Springer
ISBN: 0230348637
Category : Sports & Recreation
Languages : en
Pages : 229
Book Description
This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.
Publisher: Springer
ISBN: 0230348637
Category : Sports & Recreation
Languages : en
Pages : 229
Book Description
This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.
ECSM 2019 6th European Conference on Social Media
Author: Wybe Popma
Publisher: Academic Conferences and publishing limited
ISBN: 1912764237
Category : Reference
Languages : en
Pages : 436
Book Description
Publisher: Academic Conferences and publishing limited
ISBN: 1912764237
Category : Reference
Languages : en
Pages : 436
Book Description
Football and Management
Author: S. Soderman
Publisher: Springer
ISBN: 0230391184
Category : Business & Economics
Languages : en
Pages : 300
Book Description
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
Publisher: Springer
ISBN: 0230391184
Category : Business & Economics
Languages : en
Pages : 300
Book Description
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.