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Author: Erdener Kaynak
Publisher: CRC Press
ISBN: 135144767X
Category : Technology & Engineering
Languages : en
Pages : 232
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Book Description
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Author: Erdener Kaynak
Publisher: CRC Press
ISBN: 135144767X
Category : Technology & Engineering
Languages : en
Pages : 232
Get Book Here
Book Description
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Author: Matthew Meulenberg
Publisher:
ISBN:
Category : Agricultural industries
Languages : en
Pages : 195
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Book Description
Author: Steve Carter
Publisher: Food & Agriculture Org.
ISBN: 9789251040133
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Author: Henning Hansen
Publisher: Routledge
ISBN: 1135075034
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
Food and food markets still enjoy a pivotal role in the world economy and the international food industry is moving towards greater consolidation and globalization, with increased vertical integration and changes to market structure. Companies grow bigger in order to obtain economies of scale and issues and such as food security, quality, obesity and health are ever important factors. This book describes the link between food markets and food companies from a theoretical and a business economics perspective. The relationships, trends and impacts on the international food market are presented, and the topic is related to actual business conditions. Each chapter is accompanied by questions and assignments designed to help students in their learning. .
Author: I. M. Crawford
Publisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Author: P. S. Johnson
Publisher: Edward Elgar Publishing
ISBN: 9781781956397
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
'This book is to be recommended as a valuable reference source; the self-contained chapters provide well-written and informative introductions to the industries covered and the authors also give helpful guidance to further reading.' - Eleanor J. Morgan, The Economic Journal This important book presents an authoritative, up-to-date examination of a number of major industries in Europe. It offers valuable insights into the nature of industrial activity in Europe, as well as providing comprehensive introductions to a series of key industries, such as defence, construction, tourism and biotechnology.
Author: Ulrich Koester
Publisher: Vahlen
ISBN: 3800663503
Category : Business & Economics
Languages : en
Pages : 451
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Book Description
Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He has been a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C. and with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics. Part I of the book lays the theoretical foundations for understanding price formation in product and factor markets. In addition to neoclassical theory, institutional economics is of particular importance. Part II presents and evaluates agricultural policy with special reference to the EU, whereby the evaluation framework goes beyond the usual welfare theory analysis. The book is also a valuable aid for students of economic policy, especially because of its detailed evaluation of individual agricultural market policy instruments. The book is aimed at students at universities, technical colleges as well as politicians interested in rational agricultural policy making.
Author: Erdener Kaynak
Publisher: Psychology Press
ISBN: 9780789009630
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. The book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures.
Author: Angela Tarabella
Publisher: Springer
ISBN: 3319238116
Category : Technology & Engineering
Languages : en
Pages : 149
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Book Description
Modern awareness of nutrition issues can be understood correctly if considered the destination of a historic journey, the critical aspects and outcomes of which have led to the current situation. In fact, over time there have been changes to scientific knowledge, food availability and processing and preservation methods. Commercial exchange has increased considerably between the countries of the world – so much so that it has defined a completely different scenario to the past and has influenced food availability, distribution models, preservation methods and the composition of individual foodstuffs. The products consumed on a daily basis throughout the world in industrialised countries have undergone review by the food industry, incorporating great aspects of innovation that make them highly different in their structure, content and even the packaging that protects and contains them. After covering the subject of innovation in the food sector, this Brief of work will discuss the various first- and second-generation product categories distributed in Europe starting from the period of post-war reconstruction, in order to illustrate the reasons that led to their birth and development on the market. Specific examples are shown for each proposed class, including highlights of their properties, technologies, innovation potential, related regulations, and distinctive features.
