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Author: Gabriel S. Lenz
Publisher: University of Chicago Press
ISBN: 0226472159
Category : Political Science
Languages : en
Pages : 341
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Book Description
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.
Author: Kateryna Abrosymova
Publisher: Kateryna Abrosymova
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/
Author: Gabriel S. Lenz
Publisher: University of Chicago Press
ISBN: 0226472159
Category : Political Science
Languages : en
Pages : 341
Get Book Here
Book Description
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.
Author: Ro Elori Cutno
Publisher: CreateSpace
ISBN: 9781494779535
Category : Family & Relationships
Languages : en
Pages : 280
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Book Description
As an expert and professional consultant of culture and language, Ro Elori Cutno conducted a 2 year long global study on the cultures of men and women, and the languages of love and sex. MAN LEADS brings global insight, practices, and wisdom to demonstrate clear examples of what a truly loving relationship and family really looks like. According to the 2 year long global study conducted by the title's author, the only way that a relationship is capable of true fulfillment, is when everyone involved agrees that 1 MAN LEADS...Even if woman gracefully and indirectly leads man with her femininity and nurturing touch and sex. This book will drastically change the way you view yourself in relationships. Gaining such a valuable collection of global wisdom will undoubtedly strengthen modern families, teach how to achieve the deep love we all need, sharpen the skills of a masculine man or a feminine woman, and bring much comfort to any person who enjoys embracing traditional roles when it comes to masculine RESPECT and feminine LOVE."
Author: Frank Viscuso
Publisher: Fire Engineering Books
ISBN: 1593703082
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In his new book Step Up and Lead, Frank Viscuso--author, speaker, and career deputy chief--shares the secrets of effective fire service leadership, introduces the traits and skills essential for successful fire service leaders, and discusses the importance of customer service. Designed to help you reach the top of your profession, this new book is considered must-read material for anyone who is ready to step up and lead!
Author: Dave Holloway
Publisher: Jolly Funnel Books
ISBN: 1838117512
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good.Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity. If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.
Author: Dan Salva
Publisher:
ISBN: 9781732943209
Category :
Languages : en
Pages : 224
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Book Description
Your organization has an incredible potential. The potential to make a difference in a life, a community, and even the world. And along the way, transform your success. This is the power of your Big Audacious Meaning.We are seeing a historical shift in how we all view our relationship with the organizations in our lives. We are no longer viewing ourselves as simply employees or consumers. There is a growing expectation that we be treated as collaborators. And, we want to know the difference our time and dollars make.As employees, we want to share in and help advance an employer's larger purpose. As customers, we want our purchases to not only buy us goods and services but to also help make a difference in the world. We are looking for organizations that understand that we want both our work and our spending to have more meaning. We are looking for organizations that embrace a larger purpose.In his book, Big Audacious Meaning - Unleashing Your Purpose-Driven Story, Dan Salva shows us how we got to where we are and the forces at play today that are making purpose one of the most exciting strategic opportunities an organization can embrace. The book examines how leading organizations are proving that we can bring together money and meaning. How purpose and profit are mutually catalytic - driving each to higher heights. In short, how we can do well by doing good.Beyond examining the opportunity, the book lays out a framework for clarifying your organization's Big Audacious Meaning. Additionally, it introduces the Thrust Story Framework - a proven method for bringing this purpose into the story of the organization - helping to transform everything.
Author: Anne M. Pittman
Publisher: Waveland Press
ISBN: 1478629517
Category : Performing Arts
Languages : en
Pages : 602
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Book Description
The Tenth Edition of Dance a While continues the 65-year legacy of a textbook that has proven to be the standard of all recreational dance resources. The authors have poured decades of experience and knowledge onto its pages, providing a wealth of direction on American, square, contra, international, and social dance. Each chapter is packed with expertly written instruction, coupled with clear and detailed diagrams and informative history, to provide students with well-rounded training on over 260 individual dances. The book also contains a music CD to allow for convenience when practicing outside of the classroom, helping to make it an invaluable resource for students of dance at all levels.
Author: Jim Cymbala
Publisher: Zondervan
ISBN: 0310251540
Category : Reference
Languages : en
Pages : 226
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Book Description
The sequel to Cymbala's best-selling Fresh Wind, Fresh Fire and Fresh Faith reveals what it means to be constantly transformed by the Holy Spirit. Dramatic stories from the Bible and the life of the Brooklyn Tabernacle fill each page. This softcover edition includes a study guide.
Author: Richard Woodward
Publisher: Richard Woodward & Associates PTY LTD
ISBN: 0994604505
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Whether you are new to sales and business development or an experienced campaigner looking for new ideas, this book will guide you step by step through the sales and business development process, providing practical advice to help you get the results you need. Business Development That Works includes: - Proven techniques that you can use immediately in your role - Language to use when engaging prospects - Exercises at the end of each chapter to apply the learning to your own situation
Author: June Smalls
Publisher: Abrams
ISBN: 1641703490
Category : Juvenile Nonfiction
Languages : en
Pages : 33
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Book Description
She is the Queen. The matriarch. She leads her daughters and their daughters. Inspiring text and striking illustrations follow the empowering journey of an elephant matriarch as she leads her family through the wilds of Africa. With facts about African elephants on every spread and a message that will encourage young girls to be the trailblazers of their generation, She Leads offers an incredible story and an unforgettable tribute to the strength of a true leader. Open your eyes, princess. One day you will lead.
