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Author: Olga Fedorenko
Publisher: University of Hawaii Press
ISBN: 9780824893248
Category : Social Science
Languages : en
Pages : 0
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Book Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author: Olga Fedorenko
Publisher: University of Hawaii Press
ISBN: 9780824893248
Category : Social Science
Languages : en
Pages : 0
Get Book Here
Book Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author: Catherine Ziegler
Publisher: Duke University Press
ISBN: 0822390019
Category : Social Science
Languages : en
Pages : 318
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Book Description
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
Author: Hwang Sok-yong
Publisher: Scribe Publications
ISBN: 1925548058
Category : Fiction
Languages : en
Pages : 158
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Book Description
Seoul. On the outskirts of South Korea’s glittering metropolis is a place few people know about: a vast landfill site called Flower Island. Home to those driven from the city by poverty, is it here that 14-year-old Bugeye and his mother arrive, following his father’s internment in a government ‘re-education camp’. Living in a shack and supporting himself by weeding recyclables out of the refuse, at first Bugeye’s life on Flower Island is hard. But then one night he notices mysterious lights around the landfill. And when the ancient spirits that still inhabit the island’s landscape reveal themselves to him, Bugeye's luck begins to change – but can it last? Vibrant and enchanting, Familiar Things depicts a society on the edge of dizzying economic and social change, and is a haunting reminder to us all to be careful of what we throw away. PRAISE FOR HWANG SOK-YONG ‘Hwang Sok-yong is one of the most read Korean writers in his country, and best known abroad. An activist for democracy and reconciliation with the North, in his books he melds his political fights with the Korean cultural imagination.’ Le Monde
Author: Viktor Mayer-Schönberger
Publisher: Basic Books
ISBN: 0465093698
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Schörger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt. This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
Author: Olga Fedorenko
Publisher: University of Hawaii Press
ISBN: 0824893255
Category : Social Science
Languages : en
Pages : 304
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Book Description
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs advertising in late-capitalist societies. The term “flower of capitalism” is a clichéd metaphor for advertising in South Korea, bringing resolutely positive connotations, which downplay the commercial purposes of advertising and give prominence to its potential for public service. Historically, South Korean advertising was tasked to promote virtue with its messages, while allocation of advertising expenditures among the mass media was monitored and regulated to curb advertisers’ influence in the name of public interest. Though this ideal was often sacrificed to situational considerations, South Korean advertising had been remarkably accountable to public scrutiny and popular demands. This beneficent role of advertising, however, came under attack as a neoliberal hegemony consolidated in South Korea in the twenty-first century. Flower of Capitalism examines the clash of advertising's old obligations and new freedoms, as it was navigated by advertising practitioners, censors, audiences, and activists. It weaves together a rich multi-sited ethnography—at an advertising agency and at an advertising censorship board—with an in-depth exploration of advertising-related controversies—from provocative advertising campaigns to advertising boycotts. Advertising emerges as a contested social institution whose connections to business, mass media, and government are continuously tested and revised. Olga Fedorenko challenges the mainstream notions of advertising, which universalize the ways it developed in Transatlantic countries, and offers a glimpse of what advertising could look like if its public effects were taken as seriously as its marketing goals. A critical and innovative intervention into the studies of advertising, Flower of Capitalism breaks new ground in current debates on the intersection of media, culture, and politics.
Author: John Ehrenreich
Publisher: Cornell University Press
ISBN: 1501703595
Category : History
Languages : en
Pages : 257
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Book Description
In Third Wave Capitalism, John Ehrenreich documents the emergence of a new stage in the history of American capitalism. Just as the industrial capitalism of the nineteenth century gave way to corporate capitalism in the twentieth, recent decades have witnessed corporate capitalism evolving into a new phase, which Ehrenreich calls "Third Wave Capitalism." Third Wave Capitalism is marked by apparent contradictions: Rapid growth in productivity and lagging wages; fabulous wealth for the 1 percent and the persistence of high levels of poverty; increases in the standard of living and increases in mental illness, personal misery, and political rage; the apotheosis of the individual and the deterioration of democracy; increases in life expectancy and out-of-control medical costs; an African American president and the incarceration of a large percentage of the black population. Ehrenreich asserts that these phenomena are evidence that a virulent, individualist, winner-take-all ideology and a virtual fusion of government and business have subverted the American dream. Greed and economic inequality reinforce the sense that each of us is "on our own." The result is widespread lack of faith in collective responses to our common problems. The collapse of any organized opposition to business demands makes political solutions ever more difficult to imagine. Ehrenreich traces the impact of these changes on American health care, school reform, income distribution, racial inequities, and personal emotional distress. Not simply a lament, Ehrenreich’s book seeks clues for breaking out of our current stalemate and proposes a strategy to create a new narrative in which change becomes possible.
Author: Jonathan Haskel
Publisher: Princeton University Press
ISBN: 0691183295
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.
Author: K.M. Szpara
Publisher: Tor Books
ISBN: 1250216141
Category : Fiction
Languages : en
Pages : 370
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Book Description
K. M. Szpara's Docile is a science fiction parable about love and sex, wealth and debt, abuse and power, a challenging tour de force that at turns seduces and startles. There is no consent under capitalism. To be a Docile is to be kept, body and soul, for the uses of the owner of your contract. To be a Docile is to forget, to disappear, to hide inside your body from the horrors of your service. To be a Docile is to sell yourself to pay your parents' debts and buy your children's future. Elisha Wilder’s family has been ruined by debt, handed down to them from previous generations. His mother never recovered from the Dociline she took during her term as a Docile, so when Elisha decides to try and erase the family’s debt himself, he swears he will never take the drug that took his mother from him. Too bad his contract has been purchased by Alexander Bishop III, whose ultra-rich family is the brains (and money) behind Dociline and the entire Office of Debt Resolution. When Elisha refuses Dociline, Alex refuses to believe that his family’s crowning achievement could have any negative side effects—and is determined to turn Elisha into the perfect Docile without it. Content warning: Docile contains forthright depictions and discussions of rape and sexual abuse. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Cynthia C. Kaufman
Publisher: Rowman & Littlefield
ISBN: 0739172808
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Getting Past Capitalism begins with a critique of the impacts of capitalism on human society and the environment. It looks in new ways at what capitalism is and at how it is reproduced. That investigation opens the door to fresh ways of looking at how to challenge it. Cynthia Kaufman looks at some fundamental questions about how capitalism comes to look like a system that is unbeatable, and how people come to have desires that work to reinforce capitalism. Kaufman uses this analysis to develop ideas about how to challenge capitalism. She argues that rather than looking for the fulcrum point in a system that will make it able to be overthrown, we should try to understand what kinds of practices open more spaces for stopping the reproduction of capitalist processes, and what kinds of structures need to be developed to make capitalism a less important part of our world. Getting Past Capitalism includes a critique of capitalism and presentation of alternatives to capitalism, many of which already exist. It explores strategies for developing and strengthening those alternatives.
Author: Lydia Chavez
Publisher: Duke University Press
ISBN: 0822386488
Category : History
Languages : en
Pages : 265
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Book Description
When the Soviet Union dissolved, so did the easy credit, cheap oil, and subsidies it had provided to Cuba. The bottom fell out of the Cuban economy, and many expected that Castro’s revolution—the one that had inspired the Left throughout Latin America and elsewhere—would soon be gone as well. More than a decade later, the revolution lives on, albeit in a modified form. Following the collapse of Soviet communism, Castro legalized the dollar, opened the island to tourism, and allowed foreign investment, small-scale private enterprise, and remittances from exiles in Miami. Capitalism, God, and a Good Cigar describes what the changes implemented since the early 1990s have meant for ordinary Cubans: hotel workers, teachers, priests, factory workers, rap artists, writers, homemakers, and others. Based on reporting by journalists, writers, and documentary filmmakers since 2001, each of the essays collected here covers a particular dimension of contemporary Cuban society, revealing what it is like to have lived, for more than a decade, suspended between communism and capitalism. There are pieces on hip hop musicians, fiction writing and censorship, the state of ballet and the performing arts, and the role of computers and the Internet. Other essays address the shrinking yet still sizeable numbers of true believers in the promise of socialist revolution, the legendary cigar industry, the changing state of religion, the significance of the recent influx of money and people from Spain, and the tensions between recent Cuban emigrants and previous generations of exiles. Including more than seventy striking documentary photographs of Cuba’s people, countryside, and city streets, this richly illustrated collection offers keen, even-handed insights into the abundant ironies of life in Cuba today. Contributors. Juliana Barbassa, Ana Campoy, Mimi Chakarova, Lydia Chávez, John Coté, Julian Foley, Angel González, Megan Lardner, Ezequiel Minaya, Daniela Mohor, Archana Pyati, Alicia Roca, Olga R. Rodríguez, Bret Sigler, Annelise Wunderlich
