Author: P. Bensky
Publisher: Tracker Press
ISBN: 0954610539
Category : Internet marketing
Languages : en
Pages : 53
Book Description
Over the past few years, search engine optimization has developed into something of a science as webmasters and business owners try to figure out how to trick the internet search engines into listing THEIR sites near the top of the search results list. A number of big, pricey books have been written on the subject. But it really is not that complicated! We've boiled it down to FIVE SIMPLE STEPS that just about anybody can follow. It's so simple that this book is fewer than 50 pages long! You won't get bogged down with boring, technical descriptions and geek-speak; this book is written in easy-to-read plain English, with plenty of examples and clear descriptions of technical terms where they are absolutely necessary. "But I'm not a web designer!" You don't need to be. You just need to be able to create simple web pages. "I don't have a budget for paid ads!" This book is not about paying for "sponsored links," adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.
Five Simple Steps to Improve Your Website's Search Engine Ranking
Author: P. Bensky
Publisher: Tracker Press
ISBN: 0954610539
Category : Internet marketing
Languages : en
Pages : 53
Book Description
Over the past few years, search engine optimization has developed into something of a science as webmasters and business owners try to figure out how to trick the internet search engines into listing THEIR sites near the top of the search results list. A number of big, pricey books have been written on the subject. But it really is not that complicated! We've boiled it down to FIVE SIMPLE STEPS that just about anybody can follow. It's so simple that this book is fewer than 50 pages long! You won't get bogged down with boring, technical descriptions and geek-speak; this book is written in easy-to-read plain English, with plenty of examples and clear descriptions of technical terms where they are absolutely necessary. "But I'm not a web designer!" You don't need to be. You just need to be able to create simple web pages. "I don't have a budget for paid ads!" This book is not about paying for "sponsored links," adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.
Publisher: Tracker Press
ISBN: 0954610539
Category : Internet marketing
Languages : en
Pages : 53
Book Description
Over the past few years, search engine optimization has developed into something of a science as webmasters and business owners try to figure out how to trick the internet search engines into listing THEIR sites near the top of the search results list. A number of big, pricey books have been written on the subject. But it really is not that complicated! We've boiled it down to FIVE SIMPLE STEPS that just about anybody can follow. It's so simple that this book is fewer than 50 pages long! You won't get bogged down with boring, technical descriptions and geek-speak; this book is written in easy-to-read plain English, with plenty of examples and clear descriptions of technical terms where they are absolutely necessary. "But I'm not a web designer!" You don't need to be. You just need to be able to create simple web pages. "I don't have a budget for paid ads!" This book is not about paying for "sponsored links," adwords, or any other kind of paid advertising. The technique we describe will cost you nothing other than the price of this book and some of your time.
Ultimate Guide to Optimizing Your Website
Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1599185202
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Revised edition of the author's Ultimate guide to search engine optimization.
Publisher: Entrepreneur Press
ISBN: 1599185202
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Revised edition of the author's Ultimate guide to search engine optimization.
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author: Rafiq Elmansy
Publisher: John Wiley & Sons
ISBN: 1118470664
Category : Computers
Languages : en
Pages : 320
Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Publisher: John Wiley & Sons
ISBN: 1118470664
Category : Computers
Languages : en
Pages : 320
Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Get to the Top on Google
Author: David Viney
Publisher: Nicholas Brealey
ISBN: 9781857885026
Category : Business & Economics
Languages : en
Pages : 250
Book Description
From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
Publisher: Nicholas Brealey
ISBN: 9781857885026
Category : Business & Economics
Languages : en
Pages : 250
Book Description
From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.
The Truth About Search Engine Optimization
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Publisher: Que Publishing
ISBN: 0768687969
Category : Business & Economics
Languages : en
Pages : 226
Book Description
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
How To Get To The Top Of Google in 2021
Author: Dale Davies
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 282
Book Description
Revised and updated for 2021 with new case studies and covering the latest Google updates!Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to... Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve?One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You'll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside?Section 1: The FoundationsYou'll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your WebsiteTransform your website's ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your WebsiteYou'll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO StrategySEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you're low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?"Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you're always in the know. Lifetime updates are included with purchase, so this is the last SEO book you'll ever need to buy! Bonuses worth over £400You'll also receive a FREE video review of your website's SEO, carried out by one of the SEO experts at Exposure Ninja. They'll build you a prioritised plan to follow to improve your ranking and sales.
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 282
Book Description
Revised and updated for 2021 with new case studies and covering the latest Google updates!Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to... Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve?One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You'll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside?Section 1: The FoundationsYou'll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your WebsiteTransform your website's ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your WebsiteYou'll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO StrategySEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you're low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?"Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you're always in the know. Lifetime updates are included with purchase, so this is the last SEO book you'll ever need to buy! Bonuses worth over £400You'll also receive a FREE video review of your website's SEO, carried out by one of the SEO experts at Exposure Ninja. They'll build you a prioritised plan to follow to improve your ranking and sales.
The Art of SEO
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1449324886
Category : Computers
Languages : en
Pages : 715
Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Publisher: "O'Reilly Media, Inc."
ISBN: 1449324886
Category : Computers
Languages : en
Pages : 715
Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
Google's PageRank and Beyond
Author: Amy N. Langville
Publisher: Princeton University Press
ISBN: 140083032X
Category : Mathematics
Languages : en
Pages : 235
Book Description
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Publisher: Princeton University Press
ISBN: 140083032X
Category : Mathematics
Languages : en
Pages : 235
Book Description
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
The Small Business Start-Up Kit for California
Author: Peri Pakroo
Publisher: Nolo
ISBN: 1413329470
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The Small Business Start-Up Kit for California gives clear, step-by-step instructions for aspiring entrepreneurs who want to launch a California business quickly, easily, and with confidence. User-friendly and loaded with practical tips and essential information, the book explains how to choose the best business structure and name for your business, write an effective business plan, get the proper licenses and permits, file the right forms in the right places, understand the deal with taxes, learn good bookkeeping and money-management skills, market your business effectively, and more. The newest edition includes new laws and trends affecting how small businesses are regulated in California, as well as guidance on updating your business’s digital strategy in a post-pandemic world.
Publisher: Nolo
ISBN: 1413329470
Category : Business & Economics
Languages : en
Pages : 481
Book Description
The Small Business Start-Up Kit for California gives clear, step-by-step instructions for aspiring entrepreneurs who want to launch a California business quickly, easily, and with confidence. User-friendly and loaded with practical tips and essential information, the book explains how to choose the best business structure and name for your business, write an effective business plan, get the proper licenses and permits, file the right forms in the right places, understand the deal with taxes, learn good bookkeeping and money-management skills, market your business effectively, and more. The newest edition includes new laws and trends affecting how small businesses are regulated in California, as well as guidance on updating your business’s digital strategy in a post-pandemic world.
Comparative Philosophy and J.L. Shaw
Author: Purushottama Bilimoria
Publisher: Springer
ISBN: 3319178733
Category : Philosophy
Languages : en
Pages : 272
Book Description
As a Festschrift, this book celebrates and honours the scholarly achievements of Professor Jaysankar Lal Shaw, one of the most eminent and internationally acclaimed comparative philosophers of our times. Original works by leading international philosophers and logicians are presented here, exploring themes such as: meaning, negation, perception and Indian and Buddhist systems of philosophy, especially Nyaya perspectives. Professor Shaw’s untiring effort to solve some of the problems of contemporary philosophy of language, logic, epistemology, metaphysics and morals from the perspectives of classical Indian philosophers or systems of philosophy is deserving of a tribute. Chapters in this volume reflect the diverse aspects of Shaw’s contribution to comparative philosophy and are organised into four sections: Language, Epistemology, Mathematics and Logic, Ethics and Politics. These chapters would appeal to anyone interested in philosophy or East-West thinking, including students and professionals. Graduates and researchers with interests in epistemology, metaphysics, political philosophy, logic and non-western philosophy will find this work highly relevant. Regarding the editors, Purushottama Bilimoria is a honorary professor at Deakin University and research fellow at the University of Melbourne in Australia, a Visiting Professor and Lecturer at University of California, Berkeley and Graduate Theological Union; Michael Hemmingsen is a PhD Candidate in the Department of Philosophy at McMaster University, Ontario, Canada.
Publisher: Springer
ISBN: 3319178733
Category : Philosophy
Languages : en
Pages : 272
Book Description
As a Festschrift, this book celebrates and honours the scholarly achievements of Professor Jaysankar Lal Shaw, one of the most eminent and internationally acclaimed comparative philosophers of our times. Original works by leading international philosophers and logicians are presented here, exploring themes such as: meaning, negation, perception and Indian and Buddhist systems of philosophy, especially Nyaya perspectives. Professor Shaw’s untiring effort to solve some of the problems of contemporary philosophy of language, logic, epistemology, metaphysics and morals from the perspectives of classical Indian philosophers or systems of philosophy is deserving of a tribute. Chapters in this volume reflect the diverse aspects of Shaw’s contribution to comparative philosophy and are organised into four sections: Language, Epistemology, Mathematics and Logic, Ethics and Politics. These chapters would appeal to anyone interested in philosophy or East-West thinking, including students and professionals. Graduates and researchers with interests in epistemology, metaphysics, political philosophy, logic and non-western philosophy will find this work highly relevant. Regarding the editors, Purushottama Bilimoria is a honorary professor at Deakin University and research fellow at the University of Melbourne in Australia, a Visiting Professor and Lecturer at University of California, Berkeley and Graduate Theological Union; Michael Hemmingsen is a PhD Candidate in the Department of Philosophy at McMaster University, Ontario, Canada.