Author: J. E. Lee
Publisher: Pergamon
ISBN:
Category : Business & Economics
Languages : en
Pages : 142

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Author: Richard Hobart Buskirk
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 584

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Author: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Author: Albert W. Frey
Publisher:
ISBN:
Category :
Languages : en
Pages : 376

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Author: Neil Rackham
Publisher: Taylor & Francis
ISBN: 1000111482
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Author: Malcolm McDonald
Publisher: Butterworth-Heinemann
ISBN: 0080569560
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. An international marketing bestseller New two colour internal design with new page layout and features providing maximum clarityFocuses on key recent developments in marketing techniques and provides a range of practical marketing tools

Author: Meir Liraz
Publisher: Independently Published
ISBN: 9781796208207
Category :
Languages : en
Pages : 132

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Book Description
This guide will walk you step by step through all the essential phases of starting a successful retail store business. To profit in a new store, you need to consider the following questions: What goods do I sell? Where is my market? Who will buy? Who is my competition? What is my sales strategy? What merchandising methods will I use? How much money is needed to operate my store? How will I get the work done? What management controls are needed? This guide will help you answer all these questions and more. Here's what's in the book: * Things to consider before you start - crucial things you must consider before you start pouring in your hard earned money. Ignore it at your own peril. * How to plan and start your new store - complete, step by step instructions, this is must-know must-do information; ignore it and you stand a good chance to fail. You get specifically designed instructions for each phase. * How to select the right location for your business - the location of your store is what will make or break your retail business. Here are specific instructions on how to choose the best location for your business. * How to develop winning marketing strategies for your retail business. * How to plan and execute a results driven advertising program - tips and strategies to make your retail advertising pay off big. * The art of personal selling in a retail store - If you're having problems selling what you're selling, it's time you see this. Here's an amazingly effective eight-step selling formula. Just follow this simple formula and see how your sales soar. More importantly, you come away with the most comprehensive understanding of the essence of the selling process. This skill alone, which few people possess, is worth a small fortune. * How to set the right prices - pricing secrets to help you make money and still be competitive. You get specifically designed instructions for a retail store. * Fundamentals of retail pricing, sales and markdowns. * Clever strategies and techniques for preventing retail theft. * All these and much much more. You Also Get the Following Tools as Special Free Bonuses (download links are provided within the book): 1. Excel Financial Projections Creator - simply type in your business' details and assumptions and it will automatically produce a comprehensive set of financial projections for your specific business, including: Start-Up Expenses, Projected Balance Sheet, Projected Cash Flow Statement, Financial Ratios Analysis, Projected Profit and Loss Statement, Break Even Analysis, and more. 2. Detailed guide that will walk you step by step and show you exactly how to effectively use the above Excel Financial Projections Creator. 3. How to Improve Your Leadership and Management Skills (eBook) - Discover powerful strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. 4. Small Business Management: Essential Ingredients for Success (eBook) - Learn effective business management tricks, secrets and shortcuts to make your business a success. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of owners fail and lose their business -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.

Author:
Publisher:
ISBN:
Category : Paint
Languages : en
Pages : 1484

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Book Description
Covers the conventions of the Federation of paint and varnish production clubs and of the National paint, varnish and lacquer association.

Author: Mark Birkin
Publisher: John Wiley & Sons
ISBN: 9780471497615
Category : Science
Languages : en
Pages : 308

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Book Description
"Retail Intelligence & Network Planning" baut auf dem Erfolg des Vorgängerbandes "Intelligent GIS" auf, in dem Grundlagen und Anwendungen von GIS und Raummodellen für die strategische Planung ausführlich dargelegt wurden. "Retail Intelligence & Network Planning" konzentriert sich in erster Linie auf den breiten Einzelhandelssektor; die hier behandelten Beispiele stammen aus einer Vielzahl von Branchen. Die Autoren erläutern, wie wichtig Fallstudien für die moderne Standortforschung sind und behandeln eine breite Palette von Fragen zu Standort, Distribution und Management der Vertriebskanalproblematik, die für Einzelhandels- und Dienstleistungsunternehmen von großem Interesse sind.

Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 464

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Book Description