Author: Marcus Marsden
Publisher:
ISBN: 9789811133596
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Frank and forward-thinking, Fit to Lead offers a dynamic new vision of leadership development that places the role of your physical body firmly alongside that of your thoughts and emotions. The book combines the principles of executive coaching and fitness training to provide you with a holistic system for transforming your leadership.
Fit to Lead
Author: Marcus Marsden
Publisher:
ISBN: 9789811133596
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Frank and forward-thinking, Fit to Lead offers a dynamic new vision of leadership development that places the role of your physical body firmly alongside that of your thoughts and emotions. The book combines the principles of executive coaching and fitness training to provide you with a holistic system for transforming your leadership.
Publisher:
ISBN: 9789811133596
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Frank and forward-thinking, Fit to Lead offers a dynamic new vision of leadership development that places the role of your physical body firmly alongside that of your thoughts and emotions. The book combines the principles of executive coaching and fitness training to provide you with a holistic system for transforming your leadership.
Fit to Lead
Author: Christopher P. Neck
Publisher: Macmillan + ORM
ISBN: 1466864338
Category : Business & Economics
Languages : en
Pages : 204
Book Description
A proven program to help busy executives get Fit to Lead. Are you a leader at work, at the expense of your health? Did you give up exercise after college, and stop watching your diet when you made it to senior partner? Are too little sleep, fast food, and a hectic, catch-up lifestyle all you allow yourself? This proven, simple program is based on the sound principles that have helped thousands of top executives, including President George W. Bush, get - and stay - in shape. The results are not just looking and feeling better, but performing better on the job, becoming a more effective leader, and inspiring others to follow your lead.
Publisher: Macmillan + ORM
ISBN: 1466864338
Category : Business & Economics
Languages : en
Pages : 204
Book Description
A proven program to help busy executives get Fit to Lead. Are you a leader at work, at the expense of your health? Did you give up exercise after college, and stop watching your diet when you made it to senior partner? Are too little sleep, fast food, and a hectic, catch-up lifestyle all you allow yourself? This proven, simple program is based on the sound principles that have helped thousands of top executives, including President George W. Bush, get - and stay - in shape. The results are not just looking and feeling better, but performing better on the job, becoming a more effective leader, and inspiring others to follow your lead.
Called to Lead
Author: John F. MacArthur
Publisher: HarperChristian + ORM
ISBN: 1400203708
Category : Religion
Languages : en
Pages : 238
Book Description
What makes a true leader? Is leadership a title? Authority? Charisma? Whatever gets the best results? Today more than ever, Christians need a model of leadership that is based on God’s Word, that brings God glory. In Called to Lead, best-selling author, pastor, and teacher John MacArthur explains the characteristics of a leader drawn from one of the Bible’s most renowned leaders, the apostle Paul. Focusing on Paul’s letters to the church, Called to Lead shows you the twenty-six key qualities of a leader who can achieve results without forfeiting faith and obedience, qualities such as: Trustworthiness Discipline Christlikeness Sincerity Decisiveness Called to Lead presents a compelling, biblically sound explanation of the leadership God established when Jesus called and commissioned the apostles . . . and when God called you to lead.
Publisher: HarperChristian + ORM
ISBN: 1400203708
Category : Religion
Languages : en
Pages : 238
Book Description
What makes a true leader? Is leadership a title? Authority? Charisma? Whatever gets the best results? Today more than ever, Christians need a model of leadership that is based on God’s Word, that brings God glory. In Called to Lead, best-selling author, pastor, and teacher John MacArthur explains the characteristics of a leader drawn from one of the Bible’s most renowned leaders, the apostle Paul. Focusing on Paul’s letters to the church, Called to Lead shows you the twenty-six key qualities of a leader who can achieve results without forfeiting faith and obedience, qualities such as: Trustworthiness Discipline Christlikeness Sincerity Decisiveness Called to Lead presents a compelling, biblically sound explanation of the leadership God established when Jesus called and commissioned the apostles . . . and when God called you to lead.
Keep Fit
Author: John Lim
Publisher:
ISBN: 9781688002562
Category :
Languages : en
Pages : 38
Book Description
Exercise promises great results, staying healthy is a full-time job. Most people understand that it is important to keep fit. You could lose fat, keep fit, energize your body, feeling healthy.In Keep Fit, you will get to know how to make exercise fun and enjoyable, various methods to exercise and also the benefits of exercising.Regular exercise is one of the formulas for maintaining good health. Specifically, regular exercise can strengthen the heart, thereby reducing the risk of heart attack, stroke, high blood pressure, osteoporosis also obesity, it will also help in lessening the back pain. It also helps to combat unwanted stress and is a good way of relaxing or letting off steam; mitigating the risk of depression.Studies show that performing half an hour at least three times a week in aerobic activity, and various muscle stretching and strengthening exercises at least two times a week to maximize your overall health benefits. Nevertheless, you can also achieve significant health benefits by performing a moderate-intensity physical activity for half an hour or more a day, at least five times a week.If you just started in an exercise program, keep in mind to start at a slow pace with low-impact activities like walking, cycling, and swimming. These activities will improve your physical fitness level while safeguarding you from unwanted overuse burnout and injuries. You can progressively swap to varied and strenuous activities once your body adapts to it.
Publisher:
ISBN: 9781688002562
Category :
Languages : en
Pages : 38
Book Description
Exercise promises great results, staying healthy is a full-time job. Most people understand that it is important to keep fit. You could lose fat, keep fit, energize your body, feeling healthy.In Keep Fit, you will get to know how to make exercise fun and enjoyable, various methods to exercise and also the benefits of exercising.Regular exercise is one of the formulas for maintaining good health. Specifically, regular exercise can strengthen the heart, thereby reducing the risk of heart attack, stroke, high blood pressure, osteoporosis also obesity, it will also help in lessening the back pain. It also helps to combat unwanted stress and is a good way of relaxing or letting off steam; mitigating the risk of depression.Studies show that performing half an hour at least three times a week in aerobic activity, and various muscle stretching and strengthening exercises at least two times a week to maximize your overall health benefits. Nevertheless, you can also achieve significant health benefits by performing a moderate-intensity physical activity for half an hour or more a day, at least five times a week.If you just started in an exercise program, keep in mind to start at a slow pace with low-impact activities like walking, cycling, and swimming. These activities will improve your physical fitness level while safeguarding you from unwanted overuse burnout and injuries. You can progressively swap to varied and strenuous activities once your body adapts to it.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Eat to Lead
Author: Luci Gabel
Publisher:
ISBN: 9781649218711
Category :
Languages : en
Pages : 278
Book Description
"Luci is talking about nutrition in a way that no one else is right now."-Doreen S., JD, Partner, Retired "I love this book, it's like having a coach by your side. It's as if Luci's talking directly to me, I can feel her encouragement and hear her enthusiasm!" -Robin Tucker, CPCC Psychotherapist, Executive and Life Coach "Transformational Leadership - the kind that creates breakthrough engagement and enthusiasm requires internal reflection, devotion to your personal vitality and health as well as communication tools that 'land.' Meaningful and thoughtful practices in nutrition lead to effective decision making and leadership. Luci's book and her methodology tells you how you can use easy, timely and quick practices to build your leadership and start feeling energized, clear minded and unstoppable in your day-to-day life whilst creating a team environment that is genuinely exciting to be a part of." -Sunil Bhaskaran, Founder, Global Business Mastermind "This book by smart nutritionist Luci Gabel guides you in making your own personal food decisions that lead to higher energy levels, more brainpower, better sleep, weight loss, disease prevention, and more. The pace is designed to fit into the life of a busy professional." - Lee Constantine, Publishizer "I thoroughly enjoyed reading (this) book! It is chocked full of evidence-based, use-able nutrition information. If people follow your step by step plan for assessing their current diet and making small, individualized changes, they will not only look and feel better, but, they will improve their physical and mental health, enhance vitality and increase longevity. If you are looking for another wacky fad diet, this isn't it. However, if you are looking for an approach that will help you achieve long term success, this is a must read. In the world of fad diets, this myth-busting book is an "Aha" moment."-Rosemary Lindle, Ph.D., Clinical Professor and Director of ELITE Performance Center, Department of Kinesiology, University of Maryland, School of Public Health and owner, Professional Fitness Consultants, LLC.
Publisher:
ISBN: 9781649218711
Category :
Languages : en
Pages : 278
Book Description
"Luci is talking about nutrition in a way that no one else is right now."-Doreen S., JD, Partner, Retired "I love this book, it's like having a coach by your side. It's as if Luci's talking directly to me, I can feel her encouragement and hear her enthusiasm!" -Robin Tucker, CPCC Psychotherapist, Executive and Life Coach "Transformational Leadership - the kind that creates breakthrough engagement and enthusiasm requires internal reflection, devotion to your personal vitality and health as well as communication tools that 'land.' Meaningful and thoughtful practices in nutrition lead to effective decision making and leadership. Luci's book and her methodology tells you how you can use easy, timely and quick practices to build your leadership and start feeling energized, clear minded and unstoppable in your day-to-day life whilst creating a team environment that is genuinely exciting to be a part of." -Sunil Bhaskaran, Founder, Global Business Mastermind "This book by smart nutritionist Luci Gabel guides you in making your own personal food decisions that lead to higher energy levels, more brainpower, better sleep, weight loss, disease prevention, and more. The pace is designed to fit into the life of a busy professional." - Lee Constantine, Publishizer "I thoroughly enjoyed reading (this) book! It is chocked full of evidence-based, use-able nutrition information. If people follow your step by step plan for assessing their current diet and making small, individualized changes, they will not only look and feel better, but, they will improve their physical and mental health, enhance vitality and increase longevity. If you are looking for another wacky fad diet, this isn't it. However, if you are looking for an approach that will help you achieve long term success, this is a must read. In the world of fad diets, this myth-busting book is an "Aha" moment."-Rosemary Lindle, Ph.D., Clinical Professor and Director of ELITE Performance Center, Department of Kinesiology, University of Maryland, School of Public Health and owner, Professional Fitness Consultants, LLC.
Dare to Lead
Author: Brené Brown
Publisher: Random House
ISBN: 0399592520
Category : Business & Economics
Languages : en
Pages : 321
Book Description
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! ONE OF BLOOMBERG’S BEST BOOKS OF THE YEAR Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Publisher: Random House
ISBN: 0399592520
Category : Business & Economics
Languages : en
Pages : 321
Book Description
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part Max docuseries Brené Brown: Atlas of the Heart! ONE OF BLOOMBERG’S BEST BOOKS OF THE YEAR Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In Dare to Lead, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Lead and Disrupt
Author: Charles A. O’Reilly III
Publisher: Stanford University Press
ISBN: 0804799490
Category : Business & Economics
Languages : en
Pages : 277
Book Description
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow. Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.
Publisher: Stanford University Press
ISBN: 0804799490
Category : Business & Economics
Languages : en
Pages : 277
Book Description
In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow. Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.
Lead with a Story
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Tribes
Author: Seth Godin
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
Publisher: Penguin
ISBN: 9781591842330
Category : Business & Economics
Languages : en
Pages : 164
Book Description
The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.