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Author: Michael Moon
Publisher: McGraw-Hill/Osborne Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
Author: Michael Moon
Publisher: McGraw-Hill/Osborne Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 346
Get Book Here
Book Description
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.
Author: Doug Millison
Publisher: McGraw Hill Professional
ISBN: 0072133066
Category : Computers
Languages : en
Pages : 338
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Book Description
This book explains digital branding and how to implement it in the current marketplace.
Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 1317378776
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Author: Nick Wreden
Publisher: Kogan Page Publishers
ISBN: 9780749450182
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden shifts the focus to the bottom line. He offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with profits. Wreden looks at the inefficiencies of traditional branding strategies that stress customer acquisition over customer retention. Customer loyalty, he argues, is the key to delivering profitability. With this in mind, he explores loyalty schemes, the need to own the customer experience, and the means of leveraging allies as brand ambassadors. He covers topics such as segmentation, optimization, pricing, and communication strategies and explores accountability systems such as six sigma, CRM, and scorecards. Citing examples from global brands such as IBM, Disney, Amex and KLM, the book highlights marketing practices both good and bad.
Author: Eleonora Pantano
Publisher: Routledge
ISBN: 1134385889
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: LAFORET, SYLVIE
Publisher: McGraw Hill
ISBN: 0077140494
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
EBOOK: Managing Brands
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 80
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Rafael Moscatel
Publisher: John Hunt Publishing
ISBN: 1789045622
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This collection of in-depth profiles featuring Smart City CIOs, Data Protection Officers, Blockchain CEO’s, Informatics Doctors and other diverse, skilled professionals gives readers first-hand insight into what tomorrow’s jobs look like today. The hands-on experiences, subject matter expertise and measured job advice shared within these pages demonstrate how identifying opportunities, setting the right cadence and building strong relationships are the essential ingredients to unlocking your future’s potential. Tomorrow's Jobs Today is for the new graduate, the professional between jobs and the doting parents desperate to get their “brilliant” but lazy kid out of the basement. It’s also for senior corporate leaders seeking an intimate understanding of the changes abounding in their organizations. It’s for the manager who wants to inspire and encourage professional development. And it’s for every knowledge worker out there who wants to leverage technology and information governance to reduce risk, generate revenue, and improve customer experiences.
Author: Nick Wreden
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies. Each chapter includes a FutureView, which looks at branding in 2005 and beyond, Takeaways, in-depth questions that can help apply FusionBranding principles, and Resources that features books and Web sites about FusionBranding principles.
