American Automobile Advertising, 1930-1980 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download American Automobile Advertising, 1930-1980 PDF full book. Access full book title American Automobile Advertising, 1930-1980 by Heon Stevenson. Download full books in PDF and EPUB format.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
Get Book Here
Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
Get Book Here
Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author: Dick Nesbitt
Publisher: Crescent
ISBN: 9780517490426
Category : Science
Languages : en
Pages : 64
Get Book Here
Book Description
Looks at the forces, fads, and foibles that have shaped American automotive design during the last half century
Author: Michael L. Berger
Publisher: Bloomsbury Publishing USA
ISBN: 0313016062
Category : Social Science
Languages : en
Pages : 516
Get Book Here
Book Description
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author: Lennart W. Haajanen
Publisher: McFarland
ISBN: 1476624046
Category : Transportation
Languages : en
Pages : 196
Get Book Here
Book Description
Cars today fit a fairly small number of body types--sedan, coupe, station wagon, SUV, hatchback and a few others. The meanings of these familiar terms have changed over the decades as automotive design has evolved. Along the way, a greater number of earlier body types have fallen out of use and become historical curiosities. Who today can identify a charabanc, a dos-a-dos or even a phaeton? This expanded second edition defines all distinct body types since the early days of the automobile, many of which were derived from horse-drawn vehicles. Entries, many including clear line drawings, describe popular types and variations from different countries and time periods as well as terms for body components. Subtypes and subtle distinctions are explained and common misuses of terms and designations are clarified.
Author: M. Thomas Inge
Publisher: Greenwood
ISBN:
Category : Social Science
Languages : en
Pages : 576
Get Book Here
Book Description
This unique, abundantly illustrated set features essay-length chapters on the many forms, genres, and themes of popular culture.
Author: M. Thomas Inge
Publisher:
ISBN: 9780313254062
Category : Popular culture
Languages : en
Pages : 612
Get Book Here
Book Description
Author: Paul Ingrassia
Publisher: Random House Trade Paperbacks
ISBN: 0812980751
Category : Business & Economics
Languages : en
Pages : 333
Get Book Here
Book Description
“A definitive account . . . It’s hard to imagine anyone better than Paul Ingrassia to ‘ride shotgun’ on a journey through the sometimes triumphant, often turbulent, history of U.S. automaking. . . . [A] wealth of amusing, astonishing and enlightening nuggets.”—Pittsburgh Tribune-Review This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s boardrooms to the White House. Ingrassia answers the big questions: Was Detroit’s self-destruction inevitable? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry—the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Course addresses a critical question: America bailed out GM, but who will bail out America? With an updated Afterword by the author Praise for Crash Course “In order to understand just how much of a mess it was—not to mention how it got that way and how, if at all, it can be cleaned up—you really need to read Crash Course.”—The Washinton Post “Ingrassia tells Detroit’s story with economy, vigour and restrained fury.”—The Economist “A delightful mix of history and first-person reporting . . . Employing superb storytelling skills, Ingrassia explains in head-shaking detail the elements of a wholly avoidable collision.”—Kirkus Reviews (starred review)
Author: Christopher Innes
Publisher: Yale University Press
ISBN: 0300129556
Category : Design
Languages : en
Pages : 336
Get Book Here
Book Description
From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of “America” and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects, becoming mavericks first in industrial design and then in commercial design, fashion, architecture, and more. The two men gave shape to the most quintessential symbols of the modern American lifestyle, including movies, cars, department stores, and nightclubs, along with private homes, kitchens, stoves, fridges, magazines, and numerous household furnishings. Illustrated with more than 130 photographs of their influential designs, this book tells the engrossing story of Urban and Bel Geddes. Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. If the American lifestyle has been much imitated across the globe over the past fifty years, says Innes, it is due in large measure to the designs of Urban and Bel Geddes. Together they were responsible for creating what has been called the “Golden Age” of American culture.
Author: Beverly Rae Kimes
Publisher: MFA Publications
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 240
Get Book Here
Book Description
Text by Winston S. Goodfellow and Beverly Rae Kimes. Foreword and Interview by Darcy Kuronen. Introduction by Ralph Lauren. Photographs by Michael Furman.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 1476611300
Category : Transportation
Languages : en
Pages : 430
Get Book Here
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
