Fifty-Four Years in Advertising: from the Mailroom to the Boardroom PDF Download
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Author: Ned C. Clausen
Publisher: iUniverse
ISBN: 1532044348
Category : Biography & Autobiography
Languages : en
Pages : 144
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Book Description
Ned C. Clausens launched his career in advertising at age twenty from the mailroom of the legendary Madison Avenue agency, J. Walter Thompson. From those humble beginnings, he won a variety of roles at New York ad agencies and trade organizations, landing a front-row seat in an industry that has undergone a series of dynamicand sometimes dramatic changesover the last several decades. In this memoir, he recalls his experiences, which were primarily in the business-to-business sector. Along the way, he shares insights on: discovering your passion in life; starting from the bottom and working your way up; and managing a clients marketing communications. With the exception of serving three years in the U.S. Army during the 1960s, Clausen spent fifty-four years in the advertising industry, rubbing elbows with some of the most fascinating people in the world of business. His story is one of good fortune and having the wits to survive and thrive from the creative revolution of the 1960s, through the agency mega-merger of the 1980s, to the digital revolution of today.
Author: Ned C. Clausen
Publisher: iUniverse
ISBN: 1532044348
Category : Biography & Autobiography
Languages : en
Pages : 144
Get Book Here
Book Description
Ned C. Clausens launched his career in advertising at age twenty from the mailroom of the legendary Madison Avenue agency, J. Walter Thompson. From those humble beginnings, he won a variety of roles at New York ad agencies and trade organizations, landing a front-row seat in an industry that has undergone a series of dynamicand sometimes dramatic changesover the last several decades. In this memoir, he recalls his experiences, which were primarily in the business-to-business sector. Along the way, he shares insights on: discovering your passion in life; starting from the bottom and working your way up; and managing a clients marketing communications. With the exception of serving three years in the U.S. Army during the 1960s, Clausen spent fifty-four years in the advertising industry, rubbing elbows with some of the most fascinating people in the world of business. His story is one of good fortune and having the wits to survive and thrive from the creative revolution of the 1960s, through the agency mega-merger of the 1980s, to the digital revolution of today.
Author: Bruce Turner
Publisher: CRC Press
ISBN: 1000413128
Category : Business & Economics
Languages : en
Pages : 483
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Book Description
Boards and business leaders expect their key advisors to deliver fresh insights, and increasingly expect them to demonstrate foresight. To achieve what is expected, it is crucial to understand the dynamics of conversations in the boardroom and around the audit committee table. This book provides those unique perspectives. The journey from the ‘mailroom to the boardroom’ follows the story of a young banker who moved into the internal auditing profession as part of the ‘new breed’, then rose through the ranks into senior leadership and chief audit executive roles, before assuming audit committee and board roles that had an immense influence on governance, risk, compliance, and audit professionals. Success does not always follow a smooth and uneventful trajectory, and this story reflects insights from both the ups and the downs of the journey. Each chapter shares insights, better practices, case studies, practical examples, and real-life challenges and draws them together into 101 building blocks, each one providing crucial career-long learnings. The storytelling provides insights to people at all levels on the importance of positioning oneself to step into leadership roles, helps them understand how to evaluate and pursue potential career growth opportunities, provides tips on how to holistically manage and advance their career, and inspires higher-level thinking that enhances governance, risk, compliance and audit practices.
Author: George Bodenheimer
Publisher: Grand Central Publishing
ISBN: 1455586102
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
ESPN's rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer's first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN's main campus--a couple of trailers in a dirt parking lot. But as ESPN grew, so did George's status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just here, but all over the world. In this business leadership memoir--written with bestselling author Donald T. Phillips--Bodenheimer lays out ESPN's meteoric rise. This is a book for business readers and sports fans alike. A Best Business Book of 2015, Strategy Business
Author: Judith M. Bardwick
Publisher: Amacom Books
ISBN: 9780814478868
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
"Since the original publication of this important and controversial book, it has stirred up business thinkers everywhere. Now this landmark work has been updated and expanded -- with five all-new chapters -- to meet today's continuing challenges to the nation's productivity and morale. Danger in the Comfort Zone examines the phenomenon of the ""entitlement"" mentality in the American workforce -- people's preoccupation with their rewards rather than their responsibilities. Bardwick describes three basic mindsets and shows the effect of each on individuals and their organizations: * Entitlement -- people feel entitled to rewards and lethargic about having to earn them; motivation and job satisfaction are low * Fear -- people are paralyzed; the threat of layoffs makes them focus on protecting their jobs rather than doing them well * Earning -- people are energized by challenge; they know their accomplishments will be noticed -- and rewarded In this paperback edition, Bardwick points out that although the ""fear"" element has undoubtedly grown in the last few years, the entitlement attitude is still firmly entrenched at all levels. She offers additional chapters with new, specific techniques for pulling people out of the quagmire of fear and complacency, and igniting them with the energy of true earning."
Author: Robert E. Johnston
Publisher: AMACOM
ISBN: 0814433928
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
This helpful resource contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. In The Power of Strategy Innovation, you’ll learn how to: apply innovative thinking to your company’s business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs; and how to create a perpetual flow of viable new business opportunities. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. Through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408114054
Category : Business & Economics
Languages : en
Pages : 702
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Book Description
The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Author: Donald A. Fuller
Publisher: SAGE Publications
ISBN: 1452221324
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.
Author: Mark Mandela
Publisher: eBookIt.com
ISBN: 1456602551
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
Do you dream of leaving your 9-to-5 job and never returning? Do you desire to travel the country and make new friends? Is freedom of time, mobility, and money important to you? If you answered yes to any of those questions, Thrival from Ordinary to Extraordinary is a must-read. Using personal experience, Mandela elucidates how to achieve those dreams and desires. You will learn to: - Realize your possibilities. - Build a team. - Develop lasting relationships. - Identify key people to develop into leaders. - Inspire others. - Become extraordinary. If surviving is your goal, this book is not for you. If you desire to reach the next level, to go from being ordinary to extraordinary, this book is teeming with clues that enable you to reach the next level and beyond. Your potential is greater than surviving; it is time to thrive. Learn step-by-step how to go from ordinary to extraordinary; it is your time to excel!
Author: Heather Moore Niver
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869056
Category : Juvenile Nonfiction
Languages : en
Pages : 128
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Book Description
For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.
Author: John Trautwein
Publisher: WestBow Press
ISBN: 1490859748
Category : Body, Mind & Spirit
Languages : en
Pages : 243
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Book Description
My Living Will is the story of former major league pitcher John Trautwein, and the unbelievable tragedy which befell him and his family when his fifteen-year-old son, Will, took his own life. There had been no warnings, no obvious signs of anxiety, depression, or unhappiness; nothing. A family and a community were left stunned as they pondered how a young man like Will Trautwein, a healthy, happy, popular, athletic, and musical teenager, who came from such a loving home, could lose the will to live. “John Trautwein writes straight from the heart. And his words will save lives. The story Trautwein shares in these pages––a remarkable journey of passion and purpose––will literally save lives.” • Jeffrey Marx, Pulitzer Prize winner and author of Season of Life “John Trautwein’s story inspires hope. It empowers people, and it gives its readers the ‘hope for life.’ The triumph that this story imparts arouses the goodness in everyone as it drives people toward action.” • Joe Girardi, Manager, The New York Yankees “In my twenty-two years of broadcasting, I have told many stories of triumph over tragedy, but the story of Will Trautwein and his family has stayed with me. The loss of such a vibrant young man and the strength of his family to use their heartache to help has had an impact on how I parent my daughter, and how I report stories of teenage depression and suicide. This is a must-read if you have a teenager in your life.” • Stephany Fisher, Anchor, CBS News, Atlanta “Ever wonder if a young person in your own home might be at risk? Read this book. In “My Living Will,” John Trautwein takes the emotions of loss and turns them into a message of awareness and hope. A must read for parents and teenagers alike!” • Dan Shaughnessy, The Boston Globe
