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Feeding the Media Beast

Feeding the Media Beast PDF Author: Mark Mathis
Publisher: Purdue University Press
ISBN: 9781557533975
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.