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Author: Olga Mitterfellner
Publisher: Taylor & Francis
ISBN: 1000893308
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Author: Olga Mitterfellner
Publisher: Taylor & Francis
ISBN: 1000893308
Category : Business & Economics
Languages : en
Pages : 313
Get Book
Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Author: Gilles Lipovetsky
Publisher: Princeton University Press
ISBN: 9780691102627
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This text draws on the history of fashion to demonstrate that the modern cult of appearance and superficiality actually serves the common good. It argues that mass produced fashion offers many choices, which in turn enable consumers to become complex individuals within a consolidated society.
Author: Marlena Jankowska
Publisher: Instytut Prawa Gospodarczego Sp. z o.o.
ISBN: 8366922200
Category : Law
Languages : en
Pages : 148
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Book Description
Step into the world where fashion meets law, where innovation intertwines with tradition, and where haute couture unveils its secrets. In the 10th volume of the Series of the Center for Design, Fashion, and Advertisement Law (University of Silesia in Katowice), embark on a journey that delves deep into the long-forgotten haute couture ateliers. From groundbreaking marketing strategies to pioneering legal frameworks, from intricate technical designs to unparalleled branding techniques, this volume uncovers the multifaceted innovations that have shaped the landscape of fashion and beyond. Join us as we explore the intersection of creativity and legality, where every stitch tells a story of ingenuity and inspiration.
Author: David Crowley
Publisher: Northwestern University Press
ISBN: 0810126907
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
This volume shows how the rise of consumer culture took a unique form in Eastern Europe. It investigates the ways in which pleasurable activities were both a space in which these communist governments tried to insinuate themselves and thereby further expand the reach of their authority.
Author: Francesca Sterlacci
Publisher: Rowman & Littlefield
ISBN: 1442239093
Category : Design
Languages : en
Pages : 748
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Book Description
From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.
Author: Lisa Hiton
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502623064
Category : Juvenile Nonfiction
Languages : en
Pages : 114
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Book Description
Fashion is much more than what we wear. In fact, designing, fabricating, and styling clothes is an art form that relies on up-to-the-minute technology. Inventions in Fashion: From Rawhide to Rayon explores the trajectory of fashion from the first clothing worn by primitive humans to scientifically engineered fabrics. The book examines the development of rawhide, blue jeans, sewing machines, and rayon in chronological order. These inventions have applications well beyond the runway, and the book explains these effects, the stories of their inventors, and the ways earlier inventions influenced those that came after.
Author: Marie Riegels Melchior
Publisher: A&C Black
ISBN: 1472525248
Category : Design
Languages : en
Pages : 233
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Book Description
Why is fashion "in fashion" in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice. Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines.
Author: Maria Gravari-Barbas
Publisher: Emerald Group Publishing
ISBN: 1802629777
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
Author: Edward P. Rich
Publisher: Xlibris Corporation
ISBN: 1465330305
Category : Fiction
Languages : en
Pages : 404
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Book Description
To his lifelong regret, Miles Bannister loses out when Evangeline Eliott the girl he loves marries his art school classmate Daniel Page. Miless millionaire father retaliates by making his son a director of The House of Eliott. From part-time illustrator, Miles and his father now became the new reality in the House. To please his father Miles proceeds to become both an engineer and a ruthless rags tycoon. Evie and Daniel leave for Paris and the bursary Daniel was awarded. Both come to espouse the liberal causes of the early thirties. As Miles flirts with the Nazis dressing their wives in clothes Evie designed, the Pages throw themselves into the international effort to save the Spanish Republic. Mr. Richs novel closes the story of The House of Eliott. Both up until the war and after, like a film noir, it is based on the real history of the nineteen thirties and the slow postwar recovery. Beatrice, her husband Jack, Evie and Daniel, Lord Alexander Montford, Penelope Maddox, Madge and Tilly, girls in the workroom, all play roles. They create one of the most endearing fashion houses in modern fiction as it survives The Anxious Years.
Author: Susan Dillon
Publisher: Bloomsbury Publishing
ISBN: 135003083X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
